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SEPTEMBER 2007 * NEWS EDITION Issue 04 JULY 2007 * NEWS EDITION Issue 01
The Streetwear, Alternative, Rock & Cult Fashion Tradeshows... from London to New York
Band Shot:
Dark Water
Talk about the weather...
The Geeky Part
Have a nosey!
Whispers from Leny
London Reflects
Competition Winners
& more...
Chicken Fillets,
Buns of Steel
& Machete Welding
Contortionists!:
Rock & Roll
Lives Eternal
OCTOBER 2007 * New Issue
NEXT SHOW DATES: LONDONEDGE & LONDONCENTRAL: 3-5TH FEBRUARY 2008 OLYMPIA 2, LONDON, W14
LENY: 28TH FEB – 1ST MARCH 2008 RIVER PAVILLION, JAVITS CENTER, NEW YORK.

COCTOBER 2007 * News Issue
Contents
02.
Talk about the weather...
The Show & Buyers
The Swotty Bit
Top Ten Overseas Countries
03.
Rock & Roll Lives Eternal
The Geeky Part
Chicken Fillets, Buns of Steel
& Machete Welding
Contortionists!
04 & 05
Have a nosey!
06.
Party On
07.
Whispers from Leny
London Reflects
08.
Competition Winners
NEXT SHOW DATES:
LONDONEDGE & LONDONCENTRAL:
3-5TH FEBRUARY 2008
OLYMPIA 2, LONDON, W14
LENY:
28TH FEB – 1ST MARCH 2008
RIVER PAVILLION,
JAVITS CENTER, NEW YORK.
For More information about the shows
please contact us at:
LondonEdge & LondonCentral:
Hazel Drive, Leicester, LE16 7AS UK
Tel: +44 (0) 1162 898 249
Fax: +44 (0) 1162 631 269
Email: info@londonedge.com
Website: www.londonedge.com
LENY:
USA Mainland: 3520 Roberts Cut Off Road,
Fort Worth, Texas, 76114, USA
Tel: (+1) 817 626 1404
Fax: (+1) 817 626 1407
Email: amber@leny.londonedge.com
UK, Europe & the Rest of the World:
Hazel Drive, Leicester, LE16 7AS UK
Tel: +44 (0) 1162 898 249
Fax: +44 (0) 1162 631 269
Email: info@leny.londonedge.com
Website: www.leny.londonedge.com
Photography: Alex Alvarez • Danold @ www.rocknimages.com
D’Ottavio Studios • David Bosch • Lyle Derek • Marco.
Design: Gary Everitt
Talk about
THE WEATHER... Electric!
NEW YORK: Thunderbolts of Lightning!
It was dramatic & so exciting! The inaugural LENY
opened to the crashing of thunder, flashing of
lightning and pounding of rain on the New York
streets. It was a storm, we were told, unlike any that
had been seen during July for more than 8 years.
Well, we figured it was one hell of a welcome to New
York from him upstairs!
LONDON: A Thoroughly British Summer!
If you’re a welly or umbrella manufacturer you have
probably had a bumper summer. If not, the chances
are that summer 2007 was not the most memorable
of seasons! Never fear, there’s good news on the way
in the shape of Autumn/Winter 2007/2008.
There’s one thing that we can rely upon in the UK
& Northern Europe and that is chilly/wet winter
weather! (We hope!)
The Show & the Buyers:
LONDON:
Bucking the Trend In terms of buyer numbers,
September’s LondonEdge & LondonCentral equalled
the February 2007 show and registered an increase
of 3% against September 2006. In the context of a
bad summer this was an extremely positive outcome.
As Cyberdog said “it was the best show we had in
years”. To keep up and build on the good work,
we now have a dedicated co-ordinator specifically
focused on generating new buyers for February 2008
shows. Lawrence’s role will include data building
via the internet, various data sources, telesales and
through internet forums and the maintenance of our
myspace and blog sites. You can find out more later.
The Swotty Bit
(percentages & stuff):
This season 37% buyers came from overseas and
63% from the UK. Within that 37% we had visitors
from 40 different countries which, in vaguely
alphabetical order, were, …. Austria, Australia,
Belgium, Brazil, Canada, China, Croatia, Czech
Republic, Denmark, Estonia, Finland, France,
Germany, Greece, Netherlands, Hungary, Hong
Kong, Israel, Ireland, Italy, Iceland, India, Japan,
Kuwait, Latvia, Luxembourg, Norway, Portugal,
Pakistan, Poland, Russia, Romania, Slovakia,
Slovenia, Spain, South Africa, Switzerland, Sweden,
Turkey, USA.
You can see the top ten listed below.
LONDONEDGE &
LONDONCENTRAL
Top 10 overseas countries:
1. Germany 24%
2. France 14%
3. The Netherlands 12%
4. Italy 9%
5. Spain 8%
6. Belgium 7%
7. Sweden 5%
8. Switzerland 4%
9. Austria 4%
10. Finland 4%
We can always count on Germany, France and
Italy being in the top 5 but the remaining places are
always on the move. This season The Netherlands,
Finland & Belgium have moved up whilst Sweden
and Spain have taken a small dip.
Notable Buyers:
Amongst the throng, representatives from the
following high profile retailers visited the show this
season: Top Shop, River Island, Cult, Monsoon,
Debenhams, Everything But the Music, Virgin
Megastores, HMV, El Cortes Ingles, Universal
Studios and Matalan.
02 • News Edition 2007

NEW YORK:
Rock ‘n’ Roll Lives Eternal
In the words of the venue manager Pam Newman
“for a first time show you should be really pleased
- the overall show was super & looked fantastic” ….
And she should know! All in all the show went better
than could be expected and without a hitch!
It looked amazing, the atmosphere was lively and the
merchandise on offer as good as it gets! So positive
was the response to the show that Alex Baker, the
Editor-in-Chief of Deathrock Magazine, couldn’t
contain his enthusiasm by saying “LondonEdge New
York is a family reunion of the punk spirit born on 430
Kings Road, Melrose and St Marks. It’s a place where
rock n roll lives eternal. I had a wonderful time at the
show!” Well you can’t say better than that!
The Geeky Part:
In terms of buyers we managed to pull in some of
the most heavy duty retailers in this market which
is no mean feat ….. representatives from Spencer
Gifts and EMP amongst others were in attendance.
A total of 23 States were represented during the 3
days and a startling 14 countries. 92% of the States
in attendance hailed from the Eastern Seaboard and
the remaining 8% from the mid to western States.
Visiting States included: New York State, New Jersey,
Pennsylvania, Florida, Massachusetts, Ohio,
California, Connecticut, Maryland, Michigan, Indiana,
Illinois, Nevada, Rhode Island, Washington, Texas,
Virginia, Kentucky, Arizona, N. Carolina, Tennessee,
Georgia & South Carolina. In top ten order they
were as follows:
Entertainment:
LONDON & NEW YORK:
Chicken Fillets, Buns of Steel
& Machete Welding
Contortionists!:
Witnessing such colourful personalities and
performances is all in a days work for LondonEdge,
LondonCentral & Leny attendees. This season both
New York and London shows were entertained to
within an inch of their lives. The return of the infamous
& thoroughly fabulous Globe Girls for all three days
of the London shows resulted in wall-to-wall drag
cabaret performances. From the Andrews Sisters
and Boogie Woogie Bugle Boy to a full on rendition
of the Pussycat Dolls there were chicken fillets flying,
bodices slipping and badonkadonks well and truly
shaken.
In July, New York witnessed one heck of a scary act
from the contortionist who made a living by balancing
on a bed of machetes! Not everyone’s idea of fun
that’s for sure but nevertheless entertainment for
buyers and exhibitors alike. Alongside this truly
masochistic display were wild and wacky acts such
as stilt walking grasshoppers, magicians and other
eccentrics to keep everyone amused!
In amongst the usual array of excellent walkabout
artists in London came daily doses of a duet on the
centre stage that were surely responsible in entirety
for the term ‘buns of steel’!! Two male acrobats took
the stage to amaze and delight with displays of sheer
strength and balance that were nothing short of mind
blowing – truly awesome not to mention the rippling
muscles being quite gorgeous to behold!!!
1. New York
2. Pennsylvania
3. New Jersey
4. Massachusetts
5. Florida
6. Georgia
7. Michigan
8. Ohio
9. California
10. Rhode Island
In addition to the US buyers were a merry band of
European (& beyond) buyers who must have been
an added bonus in particular to the many American
exhibitors. Traveling, in most cases, some distance
across the oceans to visit LENY were the retailers
who traveled from Canada, Germany, England,
Finland, Japan, France, Denmark, Norway, Austria,
Mexico, Italy, Sweden, Israel & China.
With comments that reflected much of the feedback
we had about the show, HQ magazine had the
following to say: “the vendors were some of the best
in the industry and the perks were many. This event
has the potential to reach an infrequently catered to
buying group and has already attracted the largest
retailers I know…. This one is bound to grow.
I personally can’t wait to do it again”.
03 • News Edition 2007

Have a nosey!
04 • News Edition 2007

05 • News Edition 2007

Party On:
LONDON:
Sardines Anyone?
Well we do like to throw a good party! As Cyberdog
so aptly puts it “the now legendary EDGE after-party”
took place, as usual, on the first night of London
Edge. It’s always tricky to find feasible options for
the party venue but we’re not easily deterred and
we rallied forth and found the lovely Archangel on
Kensington High Street. The slight lack of breathing
space didn’t seem to spoil anyone’s fun in the end as
a third of the party-goers were downstairs listening to
the seriously awesome bands, a third were chatting
and drinking away upstairs and the other third were
outside on the pavement puffing away! A good time
was most certainly had by all!
NEW YORK:
“Showered with Free Drinks!”
It was billed as the show party to end all show parties
and, sure enough, that is pretty much what it turned
out to be! The venue was the famous Don Hills club
and, as is usual in London, the LENY party was given
a good meaty drinks budget, (with guitar plectrum
drink tokens) Carol Sadick was seconded in along
with Lyle from God Save New York to co-ordinate
the event and gather together support for the goody
bags, Tripp provided the awesome Robert Gordon
and there were other performances and sponsors
such as Tish & Snooky, Sailor Jerry Rum, Miss Guy,
The Choke, Punk Magazine and Indian Larry Legacy.
A hell of a good bash and no mistake.
06 • News Edition 2007

Whispers from LENY…
Anemone
Well organised and enjoyable. I’d recommend it to
anyone who hasn’t been before.
Futurstate
The show was beneficial to us, we got some new
clients and got some great networking going on.
Great American Products (Andy)
It was nice to get all those particular exhibitors there.
I think if you keep those people as the core, and build
on it, LENY will be an amazing success.
Impact (Andrea)
It was a good show and the quality of the people
(buyers) there was great! I’d say you get about 50%
of curtain buyers and 50% new faces.
Jim Spinks Inc
It was great to be back in New York seeing the
hardcore crew.
Sailor Jerry (Brian)
Good people, good orders, good show,
GREAT time!!!
Smart Beauty
The show was good for me. I got several new
customers, lots of PO’s and LENY opened a lot of
doors for me.
Tara Grafix
I had a really good time. It was definitely productive,
and I met a lot of cool people.
Uzi (Marie)
The show was totally beneficial – just great!
Tripp NYC (Sara)
It was great seeing everyone, and I picked up loads
of new customers.
IMOSH.com
Love the show! Definitely wouldn’t have missed it.
Prak Productions
I really enjoyed it. My Coney Island line did very well.
I like that it was edgy customers looking for edgy
products. And it was a great venue with a relaxed
and easy atmosphere.
Steadfast Brand
It was a good show – especially for the first one.
I had a great time and the staff were just above and
beyond!!! The party was excellent and I’m looking
forward to next year.
London Reflects:
“Yeehaw!
Once again an excellent show and so once again
brilliant business in warm, friendly, sincere, reliable ...
let’s say ROCK’N’ROLL atmosphere! Wicked!” –
Dirk at Darksilver
The show was great for us it opened old as new
accounts for us. We got a lot of new accounts from
all throughout Europe. The LondonEdge is for us a
great International Show.- Lenn at Lucky Lenn
‘Another insane season at the LondonEdge with the
best people & an awesome atmosphere!’ –
Karl at Atlantis Caps Uk
‘It was great to be back at “the Edge” again.
The organizers managed to blend the usual great
atmosphere whilst still providing a serious business
environment. Meeting existing and new customers
and mingling with friends and colleagues at the now
legendary EDGE after-party is what trade shows are
all about. All of which made for the best show we had
in years!! Thanks and keep it up.’ –
Lyndsey & Edan at Cyberdog
“We had a monstrous response to our new season
ghoulish goodies, meeting both new and existing
customers” – Michelle at Kreepsville 666
“Brilliant show, we had a great time, met a wide
variety of buyers and the launch of our 2 new brands
was very well received, basically we had a 3 day long
party..!” – Tim at Liquorbrand /
Switchblade Distribution.
‘This Show was very good ……. (with) some very
good exhibitors....’
Harald Steindl – Fantasy International
‘Great to put faces to names and see new products
up close! We were spoilt for choice, found new
suppliers and had a smashing time! A must again
next show!’ - Phoenixx Rising
“I really enjoyed being there and got plenty of
contacts ….. which really helped me a lot.
The highlight of the day was getting Dainton &
Prichard (from Dirty Sanchez)’s autographs and
picture with them. I would definitely go again!”
Craig Newman at Dubiety
07 • News Edition 2007

Competition Winners:
LONDON:
Reach for the Sky!!:
As has become quite a tradition of late, the
September 2007 LondonEdge and LondonCentral
stand and visitor/exhibitor awards took place on the
final day of the shows. It seemed that this season in
particular the exhibitors had gone that extra mile in
making their stands look brilliant and it was not easy
to choose the winners. But chose we did and the
photographic evidence is here for all to see!
1. Jackson Distribution
LondonCentral Best Dressed Stand
2. Prichard & Dainton
LondonCentral Highly Commended!
3. The Collectif
Joint Best Dressed Stand LondonEdge
1 3
4. Yellowgelb/Inamagura
Joint Best Dressed Stand LondonEdge
Best Dressed People:
5. Gorgeous Girl on Emily the Strange stand
6. Smart Londoncentral buyer
7. Steph at Sugar Pop Clothing
4 2
5 6
7
08 • News Edition 2007