Jbjs 2012 i - The Journal of Bone & Joint Surgery

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JBJS 2012 INTEGRATED M EDIA O PTIONS CONTENTS Home 1 Letter from the CEO 3 Product Suite 4 Reach and Engagement 6 Print Opportunities 8 » Issue Highlights and Closing Dates 10 » Rates and Discount Programs 12 Online Opportunities 13 » JOIN Opportunities 14 » JOIN Best Practices 17 Production Specs & Submission Guidelines » Print Guidelines & Specs 19 » Online Guidelines & Specs 21 Advertising Policies 23 Contact 25 2 WWW.JBJS.ORG © Copyright 2011/2012 The Journal of Bone and Joint Surgery
JBJS 2012 INTEGRATED M EDIA O PTIONS JBJS BRINGS WEB 3.0 TO ORTHOPAEDICS Dear Colleague, With the introduction of our new JBJS Orthopaedic Interactive Network (JOIN), the Journal of Bone & Joint Surgery Inc. (JBJS) combines the most trusted information in orthopaedics with the most advanced technology the Web has to offer. Web 3.0—the semantic web—empowers linking and synthesis of information in ways that far surpass traditional capabilities and opens new opportunities for contextual online marketing and engagement. The new JBJS.org harnesses semantic web technologies to offer more: • Peer-reviewed, leading scientific research, • Relevant, intuitive organization and presentation of information, • Subspecialty-focused surgical techniques, • Illustrative, educational, and practical content, • Immediate access to information, • Efficient and effective ways for orthopaedic surgeons to find and consume the information they need in the ways they prefer to consume it—be it via print, desktop, smart phone, tablet, audio, or other device, • Focused curation by orthopaedic subspecialties, • Ways for orthopaedic surgeons to engage with each other, with JBJS, and with our industry partners, and • Opportunities for our industry partners to increase their ROI by targeting messages to precise subsets of the JBJS audience. We are excited about the innovation taking place here at JBJS. And, while this media kit introduces a host of new opportunities for engaging with the JBJS universe of orthopaedic surgeons, it should be seen as a point of departure for imagining the future of engagement with orthopaedic surgeons. We encourage all our industry partners to collaborate and innovate along with us to devise high-value integrated and custom media programs that meet your specific marketing objectives. Yours cordially, Kent R. Anderson CEO & Publisher The Journal of Bone & Joint Surgery Inc. 3 WWW.JBJS.ORG © Copyright 2011/2012 The Journal of Bone and Joint Surgery
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Jbjs 2012 i - The Journal of Bone & Joint Surgery

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