Jbjs 2012 i - The Journal of Bone & Joint Surgery

jbjs.org

Jbjs 2012 i - The Journal of Bone & Joint Surgery

JBJS 2012 INTEGRATED M EDIA O PTIONS

Reaching Engaged Surgeons With:

Integrated Media Opportunities

Subspecialty Targeting Options

Customized Solution Packages

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© Copyright 2011/2012 The Journal of Bone and Joint Surgery


JBJS 2012 INTEGRATED M EDIA O PTIONS

CONTENTS

Home 1

Letter from the CEO 3

Product Suite 4

Reach and Engagement 6

Print Opportunities 8

» Issue Highlights and Closing Dates 10

» Rates and Discount Programs 12

Online Opportunities 13

» JOIN Opportunities 14

» JOIN Best Practices 17

Production Specs & Submission Guidelines

» Print Guidelines & Specs 19

» Online Guidelines & Specs 21

Advertising Policies 23

Contact 25

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© Copyright 2011/2012 The Journal of Bone and Joint Surgery


JBJS 2012 INTEGRATED M EDIA O PTIONS

JBJS BRINGS WEB 3.0

TO ORTHOPAEDICS

Dear Colleague,

With the introduction of our new JBJS Orthopaedic Interactive Network (JOIN), the Journal of Bone &

Joint Surgery Inc. (JBJS) combines the most trusted information in orthopaedics with the most advanced

technology the Web has to offer.

Web 3.0—the semantic web—empowers linking and synthesis of information in ways that far surpass

traditional capabilities and opens new opportunities for contextual online marketing and engagement.

The new JBJS.org harnesses semantic web technologies to offer more:

• Peer-reviewed, leading scientific research,

• Relevant, intuitive organization and presentation of information,

• Subspecialty-focused surgical techniques,

• Illustrative, educational, and practical content,

• Immediate access to information,

• Efficient and effective ways for orthopaedic surgeons to find and consume the information

they need in the ways they prefer to consume it—be it via print, desktop, smart phone,

tablet, audio, or other device,

• Focused curation by orthopaedic subspecialties,

• Ways for orthopaedic surgeons to engage with each other, with JBJS, and with our

industry partners, and

• Opportunities for our industry partners to increase their ROI by targeting messages to precise

subsets of the JBJS audience.

We are excited about the innovation taking place here at JBJS. And, while this media kit introduces a

host of new opportunities for engaging with the JBJS universe of orthopaedic surgeons, it should be

seen as a point of departure for imagining the future of engagement with orthopaedic surgeons. We

encourage all our industry partners to collaborate and innovate along with us to devise high-value

integrated and custom media programs that meet your specific marketing objectives.

Yours cordially,

Kent R. Anderson

CEO & Publisher

The Journal of Bone & Joint Surgery Inc.

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© Copyright 2011/2012 The Journal of Bone and Joint Surgery


JBJS 2012 INTEGRATED M EDIA O PTIONS

JBJS PRODUCT SUITE

The Journal (print)

Since 1889, The Journal of Bone & Joint Surgery has provided the most

comprehensive clinical coverage of the orthopaedic surgical profession

across all subspecialties. Published 24 times per year in print and

continuously online, JBJS is the most preferred journal in orthopaedics,

reaches the largest number of orthopaedic surgeons worldwide and

virtually all practicing orthopaedic surgeons in the U.S., is required

reading in most U.S. orthopaedic surgery residency programs, and

serves a vital role in orthopaedic journal clubs.

JBJS is recognized for its objective, peer-reviewed articles, rigorous

research standards and presentation of leading surgical techniques and

solutions. JBJS is published by an independently owned, nonprofit corporation

and its publications are authored and reviewed by the most

established, authoritative and respected surgeons in orthopaedics.

JBJS Online (JBJS.org)

JBJS.org hosts the complete archive of JBJS content—some 24,000

articles dating back to 1889—the site also offers web-exclusive articles

authored by our expert editorial team, continuing medical education

(CME) courses, professional job listings, podcasts, videos, and the popular

monthly JBJS Image Quiz Challenge.

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© Copyright 2011/2012 The Journal of Bone and Joint Surgery


JBJS 2012 INTEGRATED M EDIA O PTIONS

JBJS PRODUCT SUITE

JBJS Case Connector

Case Connector is the orthopaedic surgeon’s

portal to an array of peer-reviewed case reports

with powerful, rapid search capabilities across a

wide variety of parameters.

JBJS Essential Surgical

Techniques

The new JBJS Essential Surgical Techniques (EST)

is an interactive web site—organized by surgical

subspecialty—featuring step-by-step surgical

procedures with clear, concise written descriptions,

diagrams, images, videos, and the ability

for surgeons to participate by commenting and

exchanging ideas with their peers.

Enabled by the flexibility of the web, JBJS Case

Connector now publishes more peer-reviewed

cases, more rapidly. It expands the database of

cases to include both rare and more common

cases and uses Web 3.0 semantic tagging technologies

to connect case reports in ways not formerly possible—along multiple dimensions

such as signs and symptoms, treatments and procedures, patient demographics, and diseases

and conditions. In so doing, JBJS Case Connector empowers orthopaedic surgeons to identify

patterns and trends among cases, enabling transformation of anecdotal information into

statistically relevant science.

JBJS Subspecialty Corridors

A recent innovation at JBJS.org is the addition of Subspecialty Corridors,

which empower orthopaedic surgeons to quickly find and

consume articles, cases, surgical techniques, newsletters, video and expert

commentary relevant to their subspecialties while also enabling

precise, in-context targeting of advertising impressions to specialty

subsets of the JBJS audience.

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© Copyright 2011/2012 The Journal of Bone and Joint Surgery


JBJS 2012 INTEGRATED M EDIA O PTIONS

REACH AND ENGAGEMENT

JBJS Reach

The Journal of Bone & Joint Surgery (JBJS) engages with—by far—the largest global audience

of orthopaedic surgeons. JBJS is paid circulation and is the official scientific publication of the

American Academy of Orthopaedic Surgeons (AAOS); the twice monthly JBJS print edition is

received and read by,

• All active fellows and associate members (osteopathic) as part of their association dues,

• All orthopaedic residents (second through fifth years), and

• Post-resident AAOS candidate members.

JBJS subscribers are orthopaedic surgeons and residents who treat patients of all ages and who

specialize in spine, hand, wrist, foot and ankle, shoulder, elbow, knee, hip, sports medicine, trauma,

joint reconstruction, arthroscopy, pediatrics, oncology, and rehabilitation.

JBJS Key Statistics

Print

35,650 total print circulation in 105 countries around the world 1

18,027 AAOS members

10,386 paid subscriptions ($175/year for 24 issues)

3,330 free subscriptions to orthopaedic residents

3,907 institutional subscriptions

Online

Average Monthly Statistics

Visits 2 334,253

Unique visitors 2 250,578

Page views 2 737,764

Ad impressions 3 1.5 Million

(1) Verification: Publisher Statement Benefit of Dues. (2) Google Analytics, November 2011.

(3) OAS Real Media

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© Copyright 2011/2012 The Journal of Bone and Joint Surgery


JBJS 2012 INTEGRATED M EDIA O PTIONS

RESEARCH HIGHLIGHTS

JBJS Engagement

Of JBJS subscribers...

JBJS...

• Is the most quoted reference source of any general orthopaedic journal. Impact Factor 3.762. 4

• Ranks #1 (at 82%) for average issue readership among office and hospital-based surgeons. 3

• Ranks #1 (at 66%) in average page exposure among office and hospital-based surgeons. 3

• Is listed as one of the most influential journals in Biology and Medicine in the past 100 years. 5

(1) JBJS–a Readership Survey–conducted by Kaufmann Wills Group LLC in February 2010/based on 1x/month

publishing frequency. (2)JBJS Editorial Study, 2011based on 2x/month frequency. (3) Kantar Media, June 2011

Medical/Surgical Readership Study. (4) Thompson Reuters 2011 Journal Citations report. (5) DBIO, 2009.

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© Copyright 2011/2012 The Journal of Bone and Joint Surgery


JBJS 2012 INTEGRATED M EDIA O PTIONS

RESEARCH HIGHLIGHTS

Independent Readership Study rank JBJS #1

* High readers defined as: (1) Read 4 out of 4 issues and have looked at least 34% of the pages per issue, or (2) have read at

least 2 out of 4 issues and looked at least 67% of the pages per issue.

Source: Kanter Media, June 2011 Medical/Surgical Readership Study Orthopaedic Surgery, Office & Hospitals Combined.

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© Copyright 2011/2012 The Journal of Bone and Joint Surgery


JBJS 2012 INTEGRATED M EDIA O PTIONS

PRINT OPPORTUNITIES

JBJS Print Advertising

Of JBJS readers...

JBJS offers multiple print opportunities to convey your message

to practicing orthopaedic surgeons, including—

• Display advertising

• Split-run inserts

• Cover tips

• Custom polybag imprints

• Polybag enclosures to specific demographics

• Business Reply Cards (BRCs) to generate reader response

• U.S. or international only run-of-book ads

Other unique print sponsorship opportunities include:

• Resident mailing programs (issue, monthly, quarterly)

• Post-resident, AAOS candidate member mailing programs (issue, monthly, quarterly)

(1) JBJS Role of the Orthopaedic Surgeon Study, 2011. (2) 2010 Readex Survey Results.

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© Copyright 2011/2012 The Journal of Bone and Joint Surgery


JBJS 2012 INTEGRATED M EDIA O PTIONS

PRINT OPPORTUNITIES

NEW Orthopaedic Subspecialty

Newsletter Sponsorships

Looking for a high-quality content asset to share regularly

with your customers and prospects? Some JBJS Specialty

Corridors will feature a monthly online newsletter, curating

the latest research from JBJS and other top publications plus

commentary from notable surgeons in various orthopaedic

subspecialty fields.

JBJS sponsors may opt to have this content packaged in print

with their own inserts and distributed to their own customer

bases, prospect lists, and/or to relevant JBJS subscriber lists.

Subspecialty Newsletter coverage includes: hip, knee, foot and

ankle, hand and wrist, pediatrics, elbow, shoulder, spine, sports

medicine and trauma.

SportS medicine Highlights

Volume 1 • Issue 20

the natural History of

Asymptomatic rotator

cuff tears

Distribution courtesy of Company, Inc.

Summary of: Mall NA, Kim HM, Keener JD, Steger-May K, Teefey SA,

Middleton WD, Stobbs G, Yamaguchi K. Symptomatic Progression of

Asymptomatic Rotator Cuff Tears. A Prospective Study of Clinical and

Sonographic Variables.

J Bone Joint Surg Am. 2010;92(16):2623-33

Summary

In thIs Issue:

The Natural History of 1

Asymptomatic Rotator

Cuff Tears

Rotator cuff tears have a high prevalence in older Healing of a Rotator 2

populations, but little is understood about the

Cuff Repair: What

natural history of disease progression, in terms of Factors Are Important?

either tear size or clinical symptoms. The ability to

better predict symptom development in patients

with a known but still asymptomatic rotator cuff tear Are Two Rows Better 3

may assist clinicians in decision-making. In this

Than One?

prospective case-control study from Washington The Anatomy of an ACL 4

University, Mall et al. compare a group of forty-four (Part 1)

patients with a known but asymptomatic rotator cuff An Alternative Approach 4

tear that subsequently became painful to a control to Femoral Fixation

group of fifty-five patients with an asymptomatic

The Anatomy of an ACL 5

Legend place holder

rotator cuff tear that remained symptom-free for (Part II)

at least two years. The comparison was carried

Technical Note: ACL Femoral 6

out with use of ultrasound examination of the tear size and fatty degeneration of rotator cuff

Tunnel Preparation Through

muscle, radiographic examination of glenohumeral kinematics, and subjective shoulder an “Accessory Medial Portal”:

function (American shoulder and elbow surgeons [Ases] and short Form-36 [sF-36] scores). Our Current Approach to ACL

Compared to the control group, the symptomatic group was found to have a significantly higher Reconstruction

rate of tear progression (23%) over the two-year time period, with 40% of the partial-thickness

Ulnar Collateral 7

tears progressing to a full-thickness tear and 18% of the preexisting full-thickness tears Reconstruction: Outcomes

increasing significantly in size (>5 mm). The patients in the symptomatic group were found to in a sizable Cohort of

have significantly decreased Ases scores for function and shoulder range of

Overhead Athletes

motion compared to the values before pain development; compensatory scapulothoracic

motion was also noted with pain development.

Biomechanics of 7

DiScuSSion

Ulnohumeral Chondral and

This is an excellent prospective case-control study that was part of a larger long-term Ligamentous Overload (UCLO)

cohort study designed to examine the natural history of rotator cuff tears in terms of

both tear size and characteristics along with patient-driven subjective outcomes and

functional scores. The authors demonstrated that pain development was associated

with an increase in tear size in 23% of the patients, with an accompanied decrease in

the range of motion and functional scores. While tear progression was seen in 23% of

the newly symptomatic shoulders, it is still unclear why 77% of those with a previously

asymptomatic shoulder became symptomatic during the course of the study despite

having similar rates of work demands and sports participation and similar mean

ages. It should be noted that the symptomatic group had larger tears and a higher,

but not statistically significant, proportion of partial-thickness to full-thickness tears at

From the publishers of

the initiation of the study than the asymptomatic group. Overall, this study is one of the

The Journal of Bone & Joint surgery

first of its kind to begin to delineate the natural history of rotator cuff tears and symptom

© 2011

progression. These authors’ long-term results are eagerly awaited.

Summary and Discussion written by:

USD $129 outside US $149

| matthew D. milewski, mD, Stephen F. Brockmeier, mD ~ university of Virginia

Exclusive Subspecialty Newsletter sponsorship is a one-year commitment for 12 issues and

includes: being named as sponsor on the newsletter’s front page, a 4-page advertising insert in

the center well of each issue, and the sponsor’s choice of print distribution model.

Monthly and annual prices below (in gross rates) are examples.

Currently Available

• Sports Medicine

• Trauma

• Hip

Coming Soon...

• Foot & Ankle

• Hand & Wrist

• Knee

• Shoulder/Elbow

• Spine

• Pediatrics

• Oncology

Minimum Quantity Price/copy Price/month Annual Price

1,000 $3.00 $3,000 $36,000

1,500 $2.90 $4,350 $52,200

2,000 $2.80 $5,600 $67,200

2,500 $2.65 $6,625 $79,500

3,000 $2.50 $7,500 $90,000

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© Copyright 2011/2012 The Journal of Bone and Joint Surgery


JBJS 2012 INTEGRATED M EDIA O PTIONS

Calendar 2012

ISSUE HIGHLIGHTS AND

CLOSING DATES

Guidelines

Articles must have clinical relevance or be likely to influence the essential thinking and perceptions

of orthopaedic surgeons. All articles are peer-reviewed in a blinded review process to

ensure that only original papers of the highest quality are published. Specific editorial calendars

are made available monthly, approximately eight weeks in advance of publication and can

be obtained by contacting your JBJS sales team.

Issue Specialty Update I/O Close Material Close Bonus Opportunities/Distribution

(Subject to change)

(Subject to change)

Jan 4 Dec 8 Dec 14

Jan 18 Shoulder Dec 23 Dec 29 AAOS, Advance Meeting Issue

Feb 1 Jan 5 Jan 12 AAOS Annual Meeting, Bonus Distribution

Feb 15 Hand Jan 20 Jan 26

Mar 7 Feb10 Feb 16

Mar 21 Sports Feb 24 Mar 1

Apr 4 Mar 9 Mar 15

Apr 18 Foot & Ankle Mar 23 Mar 29

May 2 Apr 6 Apr 12 Readex Free Ad Test Study

May 16 Pediatrics Apr 20 Apr 26 AANA, Bonus Distrbution

Jun 6 May 10 May 16

Jun 20 Tumor May 18 May 24

Jul 3 Jun 7 Jun 13

Jul 18 Spine Jun 21 Jun 27

Aug 1 Jul 6 Jul 12

Aug 15 Hip Jul 19 Jul 26

Sep 5 Aug 9 Aug 15 ASSH, Bonus Distribution

Sep 19 Research Aug 23 Aug 29

Oct 3 Sep 7 Sep 13

Oct 17 Rehabilitation Sep 21 Sep 27 NASS, Bonus Distribution

Nov 7 Oct 12 Oct 18

Nov 21 Trauma Oct 25 Nov 1

Dec 5 Nov 7 Nov 13

Dec 19 Reconstructive Knee Surgery Nov 21 Nov 29

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© Copyright 2011/2012 The Journal of Bone and Joint Surgery


JBJS 2012 INTEGRATED M EDIA O PTIONS

RATES AND DISCOUNT

PROGRAMS

JBJS Print Rates & Discounts

JBJS Print Rates & Discounts

Frequency Full Page Half Page Quarter Page

1x $3,245 $1,865 $925

3x $3,160 $1,755 $900

6x $3,105 $1,640 $845

9x $2,960 $1,530 $800

12x $2,855 $1,425 $730

18x $2,745 $1,335 $695

24x $2,665 $1,230 $635

36x $2,460 $1,130 $580

48x $2,295 $1,035

60x $2,245

Preferred Position Rates*

Covers

Cover II 100%

Cover III** 50%

Cover IV 100%

Opposite Table of Contents 25%

Opposite First Editorial 25%

First Spread 25%

* Premium on b/w only

** No premium charge when used in

conjunction with Cover IV

Color Rates

Frequency

FullPage

2-color $720

Cover Tips or Polybag Enclosures

4-color, 1/2 Page $1,155

4-color $2,305

4-color, 2 pages $4,150

U.S.

$18,000 gross (materials supplied by advertisers)

Full Circulation

Polybag Printing

$20,000 gross (materials supplied by advertisers)

$10,000 gross per issue with a three issue minimum

Inserts: B/W frequency rate x number of pages plus one page

BRC: B/W frequency rate, must be accompanied with ad page(s)

Discount Programs

Buy 2 run-of-book insertions in the same month and receive 50% off the

second insertion (must be for the same product and same unit size or smaller).

• Buy 2 pre-printed insert placements in the same month and receive 50% off the second

placement (must be for the same product and same unit size or smaller).

• Cover positions: Buy 4 in a calendar year, save 10% on each; buy 6, save 15%/each;

buy 12, save 20%/each; and buy 24, save 25%/each. (savings on premium position charge)

• TOC positions: Buy 12 in a calendar year, save 2% on each; buy 18, save 5%/each;

buy 24, save 10%/each. (savings on premium position charge)

• 50% off Prescribing Information pages after page 2.

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© Copyright 2011/2012 The Journal of Bone and Joint Surgery


JBJS 2012 INTEGRATED M EDIA O PTIONS

ONLINE OPPORTUNITIES

Of JBJS readers...

The new JBJS Online Interactive (JOIN) Network features highly sought-after creative sizes, more

ad positions, in-context positioning of ads, and targeting to orthopaedic subspecialties. JBJS

innovates with purpose.

Every new feature on the JOIN sites represents a response to specific requests from our subscriber

base and has undergone extensive user-interface (UI) testing for both ease-of-use and

relevance.

(1) JBJS–a Readership Survey–conducted by Kaufmann Wills Group LLC in February 2010/based on 1x/month.

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© Copyright 2011/2012 The Journal of Bone and Joint Surgery


JBJS 2012 INTEGRATED M EDIA O PTIONS

JOIN OPPORTUNITIES

JBJS Orthopaedic Interactive

Network (JOIN)

Affiliate your brand with the most trusted publication in the field while driving traffic to your

web site and other demand-generation offers.

Increase Your Reach

JOIN offers the opportunity for your display ads to serve both broadly—across all three JOIN

sites—and deeply against articles and other content that is highly relevant to the specific product

or service you are marketing.

Subspecialty Bundles

If, for example, you are marketing a device used in hip replacement surgery, you can now ensure

that your display ads appear across the JOIN network and in context of all hip-related content,

including:

The Hip Subspecialty Corridor homepage and linked articles on JBJS.org,

• Essential Surgical Techniques for hips, and

• Both rare and common clinical cases involving hips on Case Connector.

To be eligible for high share-of-voice subspecialty targeting(1) on JOIN, advertisers must purchase

a Subspecialty Bundle and must submit creative for three ad placements—leaderboard

(or banner), skyscraper (narrow or wide), and medium rectangle.

Bundles are sold on a first come, first served basis.

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JBJS 2012 INTEGRATED M EDIA O PTIONS

JOIN OPPORTUNITIES

Subspecialty Bundles (continued)

INVESTMENT: $4,750 gross for a one-month campaign, which includes targeted impressions

equal to a minimum of 25% up to 50% SOV in a particular subspecialty plus an additional

50K run-of-network (RON) impressions.

Specialty selections are:

Subspecialty # bundles available RON Approx.

Bundles per mo. Impressions Targeted Impressions

Foot & Ankle 3 50,000 8,500

Knee 4 50,000 10,000

Hand/Wrist 2 50,000 8,000

Hip 4 50,000 10,000

Shoulder 2 50,000 7,500

Spine 2 50,000 8,500

Sports Medicine 2 50,000 7,500

Trauma 3 50,000 9,000

Pediatrics 2 50,000 9,000

Elbow 1 50,000 10,000

Oncology 2 50,000 7,000

Run-of-network (RON) impressions

All available RON display advertising units and placements—including rich media expandables—are

priced at a simple $75 per 1,000 impressions (CPM). There is a minimum monthly purchase of 50K 1 run-ofnetwork

(RON) impressions, which can be increased in increments of 1,000 to your defined budget.

INVESTMENT: $3,750 gross for a one-month run-of-network (RON) campaign (50K impressions).

(1) Pending inventory availability, which is first come, first served. Check with your JBJS

sales representative for inventory availability before sending your insertion order.

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© Copyright 2011/2012 The Journal of Bone and Joint Surgery


JBJS 2012 INTEGRATED M EDIA O PTIONS

JOIN OPPORTUNITIES

Other JOIN Sponsorship Opportunities

Homepage Roadblock

Exclusive ad sponsorship.

INVESTMENT: $3,500 per week.

Podcasts

Reach surgeons on the move (through iTunes) with 30-60 second audio advertising spots placed

at the beginnings and ends of JBJS podcasts.

INVESTMENT: $1,000 gross per month/podcast.

Image Quiz Challenge Roadblock

Get your message in front of orthopaedic surgeons as they participate in this popular monthly challenge.

INVESTMENT: $2,000 gross per month.

eTOC – Table of Contents Email Alerts

(Leaderboard and Skyscraper ad positions available)

Push your marketing message into 13K orthopaedic surgeon’s email in-boxes. Twice each month, JBJS

sends e-mail alerts promoting and linking to the online versions of newly published JBJS print articles.

INVESTMENT: $1,500 gross per position/issue, Circulation: 13,196, Open rate: 24%

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© Copyright 2011/2012 The Journal of Bone and Joint Surgery


JBJS 2012 INTEGRATED M EDIA O PTIONS

JOIN BEST PRACTICES

Best Practices for Display Advertising on JOIN

To obtain the best possible performance for your online advertising campaign, JBJS

recommends the following best practices to:

Submit ad units for each of the three available creative positions: leaderboard (or banner),

skyscraper (wide or narrow), and medium rectangle.

• Take advantage of larger and expandable ad sizes—more real estate, same price.

• If you are purchasing a bundle with high-SOV specialty content targeting, endeavor to

diversify messaging, look, and feel across the three creative ad units you are submitting.

• Use images where possible; economize on words.

• Minimize animation.

• Include a call to action (provide a great reason for surgeons to click on your ad).

• For longer-running campaigns, plan to periodically exchange in new creative

(recommend changing creative at least once every 60-90 days). No Charge!

• For flash files also provide gif or text based content.

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JBJS 2012 INTEGRATED M EDIA O PTIONS

PRINT GUIDELINES

& SPECS

Print display ads must be submitted as high-res PDF to exact trim size specified.

• CMYK only; RGB cannot be accepted for print

• All files should be flattened; no transparencies

• ICC and OPI tags should be removed

• Offset crop marks should be .25 so they are outside the bleed area

Accepted ad creation applications:

• InDesign

• QuarkXpress

• If PDF is generated by Illustrator, fonts must be outlinedso they are stable.

Ads can be emailed to Bev Ouannass, bouannass@jbjs.org, or uploaded to the JBJS ftp site. Login

credentials made available upon request.

Please note: If ad materials are received with incorrect settings, JBJS reserves the right to adjust accordingly.

Print Inserts & BRCs Ship directly to:

Dartmouth Printing Company

69 Lyme Road

Hanover, NH 03755 USA

Attn: Lisa Davis

603.643.2220

Quantities needed:

Full circulation 41,000, North America 30,500, US 30,000

Include packing slip, number of inserts, publication name, and issue date.

Cancellation Policy:

Print ad cancellations for JBJS semi-monthly issues are due by the 8th for first monthly issue

and by the 15th for second monthly issue. All cancellations must be in writing. JBJS reserves

the right to invoice up to 20% of the total cost of the insertion for cancellations that are not

received by these deadlines.

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PRINT PRODUCTION SPECS

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JBJS 2012 INTEGRATED M EDIA O PTIONS

ONLINE GUIDELINES

& SPECS

Online ad sizes and specifications

Creative Types Unit Sizes Looping Animation Length Max Weight Flash Version

Banner 468x60 3 Loops 15 Seconds 40KB 8

Leaderboard 728x90 3 Loops 15 Seconds 40KB 8

Leaderboard/ 728x360 3 Loops 15 Seconds 40KB 8

Expandable

Skyscraper 120x600 3 Loops 15 Seconds 40KB 8

Skyscraper/ 240x600 3 Loops 15 Seconds 40KB 8

Expandable

Wide Skyscraper 160x600 3 Loops 15 Seconds 40KB 8

Wide Skyscraper/ 320x600 3 Loops 15 Seconds 40KB 8

Expandable

Medium 300x250 3 Loops 15 Seconds 40KB 8

Rectangle

Medium 500x250 3 Loops 15 Seconds 40KB 8

Rectangle/Expandable

URL

• Approval by JBJS

• Advertisements that link users to other websites cannot prevent a user from easily returning

to the JBJS Orthopaedic Interactive Network

• Advertisements must open in an additional window

Lead Time

• Five business days

Acceptable Format

• GIF

• JPG

• SWF (accompanied by alternate GIF or JPG) - see more detailed instructions below

• Third Party Tags

Note: Online ads do not appear on mobile. Separate creative is required. See mobile specs.

Cancellation Policy:

JBJS employs IAB’s standard cancellation policies:

RON: Without penalty, 10 days’ prior written notice to JBJS. For example, if Advertiser cancels the

guaranteed portions of the IO eight (8) days prior to serving of the first impression, Advertiser

will only be responsible for the first two (2) days of those Deliverables.

Targeted Bundles (SOV) and Email: Without penalty, 30 days’ prior written notice to JBJS. After

30 days, subject to 50% of monthly cost.

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JBJS 2012 INTEGRATED M EDIA O PTIONS

ONLINE GUIDELINES

& SPECS

Flash Submission Guidelines

• Flash creatives should be submitted in the .swf format

• Flash creatives should be submitted with a backup GIF/JPEG creative

• Background mode must be set to transparent (wmode=”transparent”)

• Flash creatives should be coded using ActionScript 2, as ActionScript 3 will provoke popup

blockers in Internet Explorer and Firefox

• A button should be added to the top layer of the SWF and should include a click-thru URL

variable (clickTAG)

• Target parameter within click code must be set to _NEW to ensure that flash file opens in

a new window

• Click-thru URLS should NOT be hard coded within the SWF because our server cannot

count clicks if the click URL is hard coded

The clickTAG variable is case-sensitive in Flash version 6 and above and must be “clickTAG”

• In other versions of Flash, it is not case sensitive, but it is recommended to use “clickTAG”

• Easy step-by-step instructions for embedding ClickTAG variables can be requested by

emailing: bouannass@jbjs.org

Expandable Submission Guidelines

• Expandable units must come from a third-party server (Eyeblaster, Pointroll, etc.)

• Leaderboard expands down

• Skyscraper & Medium Rectangle expand left

• Must be user-initiated (upon click)

• Ads must open in a separate window

• Must submit backup GIF for browsers that do not accommodate Flash

• Ads must have a clearly marked Close ‘X’ button in the top right corner and should contract

when the cursor leaves the ad

Mobile

Unit Size Looping Animation Max Weight

320 x 50 no no 15KB

• GIF

• JPG

• No flash or third-party accepted

Submissions to:

Bev Ouannass, Print & Digital Production Manager, bouannass@jbjs.org, +1 (781) 433-1234

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JBJS 2012 INTEGRATED M EDIA O PTIONS

ONLINE GUIDELINES

& SPECS

JBJS email alerts (eTocs)

To accommodate a wide variety of email applications in use, ads to appear in email alerts

must be submitted in both HTML and text-only formats.

• HTML

• Leaderboard or Skyscraper

• GIF

• JPG

• No flash files accepted

Include a 5-10 word ALT text description of the ad for subscribers who have disabled

image-loading in their email clients

Text

2-3 sentences, making sure to include a call to action and URL

Podcast Sponsorship

Submit 30-60 second audio file

File Format

• AIFF

• WAV

• MPS

Advertisers have the option of calling in and recording their ads.

Video Sponsorship

File Format

• EPS

• PSD

• 170 pixels wide by 40 pixels high

• 72 dpi

• Transparent background with RGB values of 2b2b2b will also work

22 WWW.JBJS.ORG

© Copyright 2011/2012 The Journal of Bone and Joint Surgery


JBJS 2012 INTEGRATED M EDIA O PTIONS

ADVERTISING POLICIES

The Journal of Bone & Joint Surgery Inc. accepts advertising and sponsorship according to the following

principles:

• Advertising and content are separate. Advertisers and sponsors do not have advance knowledge

of our specific editorial content, other than the information contained in the table of

contents. Content is not edited or modified in any way to accommodate advertisers. The Journal

of Bone and Joint Surgery (JBJS) does not knowingly permit advertising for a specific product

in physical proximity to a specific article mentioning that product. Our editorial decisions are

made without influence by advertisers or sponsors. JBJS advertising sales representatives have

no involvement with specific editorial content, other than knowledge of the table of contents,

before it is published.

• JBJS is not liable for any failure to publish any accepted advertisement. However, JBJS will use

reasonable efforts to place the affected advertisement at the next mutually agreed-upon opportunity.

• JBJS may refuse or cancel any advertisement at any time.

• All advertisements are reviewed and approved by JBJS.

• JBJS does not endorse commercial products or services or any company, product, or service appearing

in its paid advertising.

• Advertising must be factual and in good taste.

• Advertisements for alcoholic beverages, firearms, and tobacco products will not be accepted.

• Advertised products must be compliant with the regulations for all countries in which the advertisement

will be seen. Advertisements for products that are subject to U.S. Food and Drug Administration

oversight must comply with FDA regulations regarding advertising and promotion.

• JBJS reserves the right to hold an advertiser and/or its advertising agency jointly and severally

liable for nonpayment.

The Journal of Bone and Joint Surgery does not permit the use of its name, any representation

of its name, or logo in advertising materials except when used as a citation for content protected

under copyright law.

Policies specific to online and email advertising:

• When users click on an advertising banner or advertising link, they may be taken to a site different

from the Journal’s and they may be asked for personal information at that site. JBJS does not

control those sites and cannot vouch for the privacy or use of data on those sites.

• Third-party ad servers are allowed to measure clicks only.

• JBJS does not release personally identifiable data on users of our website to advertisers. Advertisers

on the Journal’s website may receive aggregated data about the responses to their

advertisements.

(continued)

23 WWW.JBJS.ORG

© Copyright 2011/2012 The Journal of Bone and Joint Surgery


JBJS 2012 INTEGRATED M EDIA O PTIONS

ADVERTISING POLICIES

(continued)

• Advertisers and sponsors do not influence the results of searches a user conducts on the

JBJS website.

• Updates to our Internet advertising policy will be posted to the Advertising section of JBJS.org.

Advertorial and Disease-Awareness Advertisement Policies

• As with all advertising, advertorials and disease-awareness advertisements are subject

to approval.

• All advertorials and disease-awareness advertisements must be easily distinguishable from

editorial content.

Single-page:

• Company name and logo must be included at the top of the advertisement.

The word “ADVERTISEMENT” must be included at the top of the page in all

caps, using a minimum font size of 14 points.

Two-page spreads:

The word “ADVERTISEMENT” must appear at the top of both pages, using a

minimum font size of 14 points.

• One of the two pages must include the company name and logo at the top.

Recruitment advertising:

All advertisements for employment must be nondiscriminatory and comply with all applicable

laws and regulations. Ads that discriminate against applicants based on sex, age, race, religion,

marital status or physical handicap will not be accepted. Advertisements may not include dollar

values in reference to compensation.

Sponsorships

Sponsorship and editorial content are clearly separated. A link to the JBJS Internet Advertising

Policy will appear with all sponsorships on the website. Acknowledgment of support does not

imply endorsement of any product(s). The final wording and position of the acknowledgments

will be determined by JBJS.

Readers are encouraged to comment on our Advertising policies. Please submit your comments

to: advertising@jbjs.org

24 WWW.JBJS.ORG

© Copyright 2011/2012 The Journal of Bone and Joint Surgery


JBJS 2012 INTEGRATED M EDIA O PTIONS

CONTACT

JBJS Inc. Team & Offices

Advertising Office

20 Pickering Street

Needham, MA 02492

USA +1 781.449.9780

Fax: +1 781.449.3485

Amber Howard

Advertising Director

+1 781.433.1233

ahoward@jbjs.org

Bev Ouannass

Print & Digital Production Manager

+1 781.433.1234

bouannass@jbjs.org

Classified/Recruitment Advertising

www.jbjsjobs.org

East/West Coast Territory

Tim Reimer

National Account Representative

+1 781.433.1229

Mobile: +1 617.512.8399

treimer@jbjs.org

Terry Paolino

Institution & Recruitment

Advertising Sales Manager

+1 781.433.1239

tpaolino@jbjs.org

Pharmaceutical Advertising

Representative

James T. Brady, Inc.

+1 516.742.7960

Fax: 516.742.7908

jtbrady1@verizon.net

Midwest Advertising

Representatives

Jeffrey Dembski

Tel: +1 847.498.4520 x3005

Mobile: +1 847.910.8084

Fax: +1 847.498.5911

jdembski@jbjs.org

Steve Loerch

Tel: +1 847.498.4520 x3006

Mobile: +1 847.778.0748

Fax: +1 847.498.5911

sloerch@jbjs.org

European Advertising

Representative

Oliver Webb

Oliver Webb Media

35 Birchwood Road, West Byfleet

Surrey kt14 6dw, UNITED KINGDOM

E-mail oliverwebb1@me.com

Call +44 01932 342552

Fax +44 07966 530938

If you should have any questions, please

contact Bev Ouannass, Print & Digital

Production Manager, at +1 781.433.1234

or bouannass@jbjs.org.

25 WWW.JBJS.ORG

© Copyright 2011/2012 The Journal of Bone and Joint Surgery

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