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BUSINESS April 14, 2006 Seven Lakes Times Page 17<br />

Gentry featured in Success Stories book<br />

Martha Gentry was recently<br />

featured in “RE/MAX Success<br />

Stories”, a book that compiles the<br />

ideas and stories from a select<br />

group of the most successful<br />

real estate agents in the world.<br />

The following is Martha’s contribution<br />

to the book and a glimpse<br />

of how her success began in the<br />

real estate industry:<br />

I began my real estate career<br />

in a small community over thirty<br />

years ago when real estate<br />

training was nonexistent. I was<br />

so lucky to work <strong>for</strong> a broker<br />

who realized how important<br />

continuing education would be.<br />

I started early, earning my GRI<br />

designation in 1977 and going<br />

on to earn my CRS designation<br />

in 1979. I went on to earn<br />

my CRB, ABR, SRES, e-PRO,<br />

and luxury home specialist designations.<br />

I believe my determination<br />

to learn everything I could,<br />

from as many different sources<br />

as I could find, has been the<br />

cornerstone of my success in real<br />

estate.<br />

I was an unlikely candidate<br />

<strong>for</strong> real estate - very shy and<br />

directionally challenged. From<br />

Martha Gentry<br />

the beginning though, I loved<br />

real estate and was successful.<br />

I opened my own company<br />

after five years of working<br />

as an agent and after ten years<br />

of running my own company<br />

the traditional way, I was completely<br />

burned out and wanted<br />

to quit. My first exposure to a<br />

different way of real estate was<br />

when my husband joined a<br />

RE/MAX office in the nearby<br />

resort area of Pinehurst, NC. I<br />

was intrigued and after attending<br />

my first awards banquet as<br />

his guest, I was sold on the<br />

RE/MAX system, especially the<br />

idea of building a team. The<br />

rest, as they say, is history.<br />

Today, my team is one of the<br />

best in the country and we have<br />

built a business that I never<br />

could have imagined in my days<br />

of running a traditional real<br />

estate company. We have built<br />

a “selling machine” with wonderful<br />

people, great systems<br />

and the latest technology. Our<br />

system has been built on the<br />

“Everybody Wins” theory, which<br />

was coined by one of my favorite<br />

people and most influential role<br />

models, Dave Liniger, founder of<br />

RE/MAX. Our clients and customers<br />

have the benefit of over<br />

the top service from every one<br />

of our team members. Also, it<br />

gives me great pleasure to feel<br />

that we have built a business<br />

that benefits each and every<br />

team member, giving them the<br />

chance to do well financially<br />

and have a fun and challenging<br />

place to work. We laugh a lot<br />

and support each other every day<br />

as we build <strong>for</strong> the future.<br />

— Martha Gentry<br />

(See “Gentry,” p. 21)<br />

Jennifer S. Massey, DDS, PA<br />

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