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Lesego Malatsi - SouthAfrica.TO

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how tough the job market in South<br />

Africa can be. Growing up in Soweto,<br />

there wasn’t enough money for him<br />

to attend university and it took a huge<br />

sacrifice from his mother for <strong>Malatsi</strong><br />

to realise his technicolour dream.<br />

“When my dad passed on my<br />

mother received a pension pay-out<br />

and she used that money to pay for<br />

my varsity fees,” he explains. “She<br />

said she was surprised with my career<br />

choice but that she would support me<br />

all the way. When your parents boost<br />

you the worst thing you can do is to<br />

disappoint them so I’m happy that I<br />

can now make her proud. Every time<br />

people come to her and talk about<br />

what I’ve achieved she can only smile.”<br />

After completing a degree in<br />

fashion design at the Cape Peninsula<br />

University of Technology in 1992,<br />

<strong>Malatsi</strong> found it difficult to cut it as<br />

a designer. It would take an eyeopening<br />

meeting with Pierre Cardin<br />

for him to properly find his feet.<br />

“I had a rude awakening when it<br />

came to positioning myself properly,”<br />

he recalls. “In my meeting with<br />

Pierre Cardin I presented one of my<br />

outfits and was told it was like many<br />

other things out there. From that<br />

point onwards I decided I needed to<br />

rethink and reposition my design<br />

style. I opted for more of an Africacentric<br />

look. I draw inspiration from<br />

all the cultures around me. South<br />

Africa is renowned as a Rainbow<br />

Nation and I thought I should show<br />

that in the form of fashion.”<br />

Despite being on the right track,<br />

<strong>Malatsi</strong>, who started a fashion label<br />

called Anthony Couture, couldn't<br />

raise enough money to run a<br />

successful business. Enter Richard<br />

Branson and his business mentoring<br />

foundation, Virgin Unite, which gave<br />

the designer an all-important boost.<br />

I N D W E S A F A S H I O N S P E C I A L<br />

INDWE NOVEMBER 2011<br />

25

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