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Lesego Malatsi - SouthAfrica.TO

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[ SKYVIEW ]<br />

SA EXPRESS<br />

PR & Communications Manager<br />

Lulu Bam<br />

Tel: +27 (0)11 978 2540<br />

lbam@flyexpress.aero<br />

Customer Care Department<br />

Tel: 0861 729 227<br />

saxcares@flyexpress.aero<br />

INDWE<br />

Editor<br />

Piet van Niekerk<br />

Tel: +44 (0)20 7749 6263<br />

Piet.vanNiekerk@ink-global.com<br />

Deputy & Sub-editor<br />

Pierre de Villiers<br />

Pierre.deVilliers@ink-global.com<br />

Art Director<br />

Rickard Westin<br />

Rickard.Westin@ink-global.com<br />

Picture Editor<br />

Julia Holmes<br />

Julia.Holmes@ink-global.com<br />

Advertising<br />

National sales co-ordinator - Kim Stoner<br />

Tel: +27 (0)76 229 0916<br />

kim@indwe-ads.info<br />

Gauteng & neighbouring<br />

territories - Pierre le Roux<br />

Tel: +27 (0)79 938 4344<br />

pierre.flyadvertising@gmail.com<br />

Southern & Eastern Cape - Danni Wallace<br />

Tel: +27 (0)82 403 9385<br />

danni.wallace@ink-global.com<br />

Cape Town - Bob Blower<br />

Tel: +27 (0)82 572 0779<br />

harpoon.blower@gmail.com<br />

Johannesburg - Mary King-Arui<br />

Tel: +27 (0)79 938 4344<br />

kingarui@yahoo.com<br />

Deputy Editorial Director<br />

Andrew Humphreys<br />

Executive Creative Director<br />

Michael Keating<br />

Production Managers<br />

Antonia Ferraro, Adam Jones<br />

Prepress<br />

Bill Saddler<br />

Reprographics<br />

KFR Pre-press Ltd<br />

Publishing Director<br />

Simon Leslie<br />

Chief Executive<br />

Jeffrey O’Rourke<br />

Chief Operating Officer<br />

Hugh Godsal<br />

INK<br />

LONDON | ATLANTA |<br />

NEW YORK | SINGAPORE<br />

141-143 Shoreditch High Street<br />

London<br />

E1 6JE<br />

United Kingdom<br />

www.ink-global.com<br />

Tel: +44 (0)20 7613 8777<br />

Printed by Paarl Media, Paarl<br />

DISCLAIMER: © INK<br />

All material is strictly copyright and all<br />

rights are reserved. Reproduction in whole<br />

or part is prohibited without prior<br />

permission from the publisher. Opinions<br />

expressed in Indwe magazine are not<br />

necessarily those of SA Express.<br />

AHEAD OF THE PACK<br />

THE AIRLINE BUSINESS is an intellectually challenging, stimulating, very fastpaced<br />

business. Competition between airlines creates a diversified marketplace<br />

that does not allow the economy to become idle and content with resting on its<br />

laurels of success. The conditions of the competitive market economy inevitably<br />

create both winners and losers - some businesses may fail while others succeed.<br />

Ticket prices and the level of service are changing because of the current<br />

economic situation. There is no doubt that the airline business is squeezed<br />

between passengers demanding low fares and rising flying costs, revealing<br />

the dynamic and complex nature of airline fares influenced by competition,<br />

seasonal travel patterns as well as the cost of fuel. SA Express is constantly<br />

striving to find the balance between this mixture of elements to deliver<br />

a travel offering that meets your needs, whether you are flying to close a<br />

business deal or to visit a loved one or taking a much deserved holiday.<br />

South Africa’s airspace has become rather crowded over the last few years<br />

with the battle for supremacy in the skies intensifying between traditional<br />

airlines and low cost carriers; the low cost airlines are the latest innovators.<br />

To their credit, low cost carriers have increased the demand for air travel –<br />

more people, who have never flown before, are now flying more often. We<br />

are appreciative of the new demand and welcome the competition. As a full<br />

service airline, we have focussed on delivering value-added services to our<br />

customers. This has given us the opportunity to review every aspect of our<br />

business – not just ticket pricing – to ensure that we give you, our customer, a<br />

flight schedule that meets your needs and a consistently excellent service.<br />

For us, the key for the future is simplicity and efficiency, operating<br />

fewer types of aircraft, offering consistently reasonable fares and<br />

continuing to take advantage of the savings that can result from<br />

innovative automation and technological advancements.<br />

As the festive season is around the corner, visit our website<br />

www.flyexpress.aero to get ideas for your upcoming holiday.<br />

Happy travels and thank you for flying with SA Express.<br />

Inati Ntshanga, CEO SA Express<br />

INDWE NOVEMBER 2011 5

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