Brand Strategy - Naples, Marco Island & Everglades

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Table of Contents

Brand Strategy ! ! ! ! ! ! ! ! ! ! ! !3!

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The Naples, Marco Island Everglades Brand! ! ! ! ! !4!

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Creative Strategy! 5

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Table of Contents Brand Strategy ! ! ! ! ! ! ! ! ! ! ! !3! ! The Naples, Marco Island Everglades Brand! ! ! ! ! !4! ! Creative Strategy! 5 2

Brand Strategy Marketing Objectives • Build brand and destination awareness • Increase lodging occupancy and Average Daily Rate 2013 Brand Strategy Define our upscale, luxury brand and separate ourselves from the competition Key Messages • Paradise Refined and Redefined • Florida’s Paradise Coast 3

Page 1: Brand Strategy PARADISE ! REFINED I
Page 5: Creative Strategy 2013 Creative Str

Brand Strategy - Naples, Marco Island & Everglades

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