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10 Year Review - The University of Akron

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ASSESSING THE REGION<br />

That sets the stage for describing in more detail the <strong>University</strong>’s technology transfer<br />

activities in 2001, and the ensuing actions <strong>of</strong> the OTT and UARF in the following<br />

decade. Drawing liberally from, and in many instances directly quoting Associate Vice<br />

President Wayne Watkins’ June 20<strong>10</strong> Congressional testimony, as well as his paper<br />

entitled ―Strategies for Small Technology Transfer Offices: Doing More, with Less,‖<br />

when we arrived in <strong>Akron</strong> in 2001, we found a public urban university, 25,000 students,<br />

exceptionally strong programs in advanced materials and chemistry and, specifically,<br />

polymers and plastics (UA is a leading institution in polymers). <strong>The</strong> <strong>University</strong><br />

possesses a quality engineering school, a relatively unknown, but outstanding law<br />

school with a strong intellectual property focus, and a business school with a newly<br />

formed entrepreneurship program and strong sales, marketing and international<br />

business programs. <strong>The</strong> <strong>University</strong> <strong>of</strong> <strong>Akron</strong> does not have medical, veterinary or<br />

pharmacy schools although there is a freestanding regional medical and pharmacy<br />

school (Northeastern Ohio Universities College <strong>of</strong> Medicine and Pharmacy) with which<br />

UA is affiliated. Despite just over $20M in research expenditures in 2000, and a portfolio<br />

<strong>of</strong> 350 patents, <strong>Akron</strong> had no significant licensing income and just one <strong>University</strong> spin<strong>of</strong>f<br />

company.<br />

Northeast Ohio is home to four public universities, but is struggling economically due to<br />

the loss <strong>of</strong> steel and automobile industries, and especially rubber and tire<br />

manufacturing. <strong>The</strong> region has been trying to redefine itself as the polymer capital <strong>of</strong> the<br />

world, and has a good number <strong>of</strong> large, medium, and small manufacturing companies,<br />

many <strong>of</strong> which are involved in research. Unfortunately, many manufacturing companies<br />

lose ground to outsourcing and the realities <strong>of</strong> the new global economy. We believed<br />

this area was long on technology and capital (although quite conservative capital) and<br />

short on entrepreneurship, particularly technology-based entrepreneurship. We found a<br />

region with its greatest opportunities for growth in the strategic clusters <strong>of</strong> advanced<br />

materials and biosciences. Also worthy <strong>of</strong> mention is that we found a city that<br />

experienced its heyday in the middle <strong>of</strong> the 20th century. <strong>Akron</strong>, Ohio, was considered<br />

by many to be America's All American city, notwithstanding that it lived in Cleveland's<br />

shadows.<br />

Our assessment uncovered the existence <strong>of</strong> silos …both figurative and literal. <strong>The</strong><br />

former Quaker Oats grain silos, located in downtown <strong>Akron</strong>, provided a great metaphor<br />

for our efforts as they had been transformed into a modern hotel. We frequently use<br />

visuals <strong>of</strong> the before and after silos to communicate the message that our assets,<br />

although historically figurative silos, can become effective community assets with vision<br />

and commitment to change. <strong>The</strong> figurative silos included lack <strong>of</strong> collaboration among<br />

the universities, industries, municipalities, and chambers <strong>of</strong> commerce. We also found<br />

25

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