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Autumn 2011 Issue - University of Central Lancashire

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26 Conference Reviews<br />

Pr<strong>of</strong>essors in Pr<strong>of</strong>ile:<br />

Learning to Build or Building to Learn?<br />

An Interview With Jack Goulding<br />

School <strong>of</strong> Built and Natural Environment<br />

Jack Goulding is Pr<strong>of</strong>essor <strong>of</strong> Construction<br />

Project Management in the School <strong>of</strong> Built<br />

and Natural Environment and Director <strong>of</strong><br />

the Centre for Sustainable Development at<br />

UCLan. He is a Charted Construction<br />

Manager and sits on several industry panels.<br />

Jack has worked on numerous national and<br />

international projects in the areas <strong>of</strong> ICT,<br />

Virtual Reality, Strategic Planning,<br />

Organisational Learning, and Open<br />

Manufacturing. He has also developed<br />

several undergraduate and postgraduate<br />

ICT/construction-related programmes, and<br />

helped many construction organisations<br />

with their research and development and<br />

training initiatives.<br />

Following Jack’s Inaugural Pr<strong>of</strong>essorial<br />

Lecture, which provided an insight into the<br />

myriad <strong>of</strong> challenges facing construction<br />

pr<strong>of</strong>essionals and explored issues from a<br />

multi-dimensional learning stakeholder<br />

perspective, Mike Holmes and Emma<br />

Hesketh joined Jack in his <strong>of</strong>fice in Harris<br />

Building to find out more.<br />

><br />

Could you just give us an outline <strong>of</strong> your<br />

research area?<br />

My research area covers a wide range <strong>of</strong><br />

construction-related issues. Chronologically,<br />

my focus has always been to look at<br />

developing a strategic focus for construction<br />

organisations, particularly with respect to<br />

business trajectories and core business<br />

operations. That led me to be involved in<br />

training and development; and more<br />

recently through some <strong>of</strong> my research<br />

projects, I have been involved in virtual reality<br />

simulation and immersive environments.<br />

Having just finished a major EU research<br />

project that involved 23 partners; part <strong>of</strong> my<br />

deliverable was to develop a construction<br />

site training simulator for <strong>of</strong>f-site<br />

manufacturing. This opened up a lot <strong>of</strong><br />

avenues with both industry and academia,<br />

and is now starting to include such issues as<br />

learning styles, through to logistics<br />

management etc. This will help high level<br />

managers to appreciate the different<br />

concepts and techniques associated with <strong>of</strong>fsite<br />

manufacturing, in contrast to traditional<br />

methods <strong>of</strong> working in construction. Offsite<br />

manufacturing has been quite prevalent in<br />

places such as Japan, Sweden and the USA,<br />

but is a relatively new concept elsewhere.<br />

So, my research focus is still predominantly<br />

helping construction companies move their<br />

corporate strategies forward; and skill<br />

development [using a construction site<br />

simulator] is an important part <strong>of</strong> this.<br />

We are currently developing a<br />

Construction Site VR Simulator, in order<br />

to train construction pr<strong>of</strong>essionals in this<br />

new way <strong>of</strong> working and thinking.<br />

You have mentioned <strong>of</strong>f-site<br />

manufacturing. Is that where a complete<br />

unit, e.g. a bathroom, is manufactured<br />

<strong>of</strong>f site, shipped in, and placed in the<br />

building?<br />

Absolutely, but things have moved on a little.<br />

Part <strong>of</strong> supply chain management is that we<br />

now have the capability <strong>of</strong> being able to use<br />

what are called “smart objects” or<br />

“intelligent components”. These form part<br />

<strong>of</strong> product catalogues, which are basically<br />

databases <strong>of</strong> objects. These are able to store<br />

knowledge and intelligence; for example,<br />

behavioural aspects, design characteristics,<br />

life cycle requirements etc. They can also be<br />

integrated into Building Information<br />

Modelling (BIM) systems. From this, you can<br />

select an appropriate ‘object’ to see how it<br />

will perform in a particular environment.<br />

You are also able to see which<br />

manufacturers are available, the time taken<br />

to make, deliver etc. This could be for<br />

example a simple bathroom unit, through to<br />

a complete bathroom, or a full house for<br />

that matter. The only constraint really is on<br />

size. Logistics are important here. If it can fit<br />

within a container, then we can generally<br />

have this manufactured <strong>of</strong>f-site and bring it<br />

directly to site for assembly. This approach<br />

has many benefits, not least improvements<br />

in quality, faster erection times, less wet<br />

trades, reduced waste, improvements in<br />

Health and Safety etc. So, put simply, almost<br />

a “plug and fit” approach. This method<br />

takes away many <strong>of</strong> the traditional on-site<br />

activities, and replicates these in a controlled<br />

environment (the factory), which also has<br />

the additional benefit <strong>of</strong> not being affected<br />

by weather conditions etc. However, there is<br />

a cultural mind set change that is needed<br />

within the industry. People are still a little bit<br />

wary <strong>of</strong> this new approach as opposed to<br />

the traditional brick-block, concrete or steel<br />

frame construction that we are traditionally<br />

used to. This is predominantly a culture<br />

issue, which is slightly different in other<br />

countries. So, this is one <strong>of</strong> the things that<br />

we need to deal with, as it has a knock-on<br />

effect on all parts <strong>of</strong> the business, including

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