Ulster GAA Sponsorship Opportunities Brochure
Ulster GAA Sponsorship Opportunities Brochure
Ulster GAA Sponsorship Opportunities Brochure
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<strong>Ulster</strong> <strong>GAA</strong><br />
Live to Play Programme<br />
<strong>Ulster</strong> <strong>GAA</strong> embarked on a Road Safety education<br />
programme (Live to Play) at the beginning of<br />
2010 with the aim of raising awareness among<br />
members and initiating behavioural change. The<br />
<strong>GAA</strong>’s place in community, it’s structures, ability<br />
to mobilise members places the Association in<br />
a position to influence one of the most pertinent<br />
issues facing communities.<br />
The education element of Live to Play which takes place<br />
at Club grounds is accompanied with a promotional<br />
campaign which has caught the imagination of <strong>GAA</strong><br />
members, media and politicians alike. Materials include<br />
posters featuring high profile <strong>GAA</strong> players, reflective<br />
backpacks, air fresheners, posters and pitchside<br />
signage, all alongside a fully functioning microsite.<br />
An impact survey carried out on the programme in May<br />
2011 highlighted the success of the campaign to date in<br />
raising awareness, encouraging safer driving behaviours<br />
and gaining support, particularly among the target<br />
audience of 17-24 males.<br />
What the sponsorship delivers:<br />
• Company logo and name promoted on all promotional materials<br />
• Company logo and name promoted on Live to Play microsite<br />
• Full page advertisement at all <strong>Ulster</strong> <strong>GAA</strong> Senior Football and Hurling Championship<br />
matches 2012<br />
Background<br />
• 20,000 Primary School Children involved in Live to Play<br />
colouring competition<br />
• 18 winning school receiving reflective backpacks<br />
• Posters promoted at 580 clubs and 500 schools<br />
• 30 Club Cluster education events have taken place across<br />
5 Counties with further rollout in 2011 and 2012 planned<br />
• Promotion to <strong>Ulster</strong> <strong>GAA</strong> Football and Hurling<br />
Championships annually<br />
• Media interest in the form of print, radio and television<br />
• Has attracted huge interest and support from local and<br />
national politicians and the Minister for the Environment<br />
• Estimated cost £10,000<br />
• Term Oct 2011 – Sept 2012<br />
• Live to Play profiled at meetings with Local and Central government officials and representatives<br />
• Live to Play promoted at annual Club and Volunteer Conference and Coaching Conference<br />
• Press release to launch sponsorship with accompanying photo to national and local press<br />
• Profiled on <strong>Ulster</strong> <strong>GAA</strong> website/Live to Play microsite and <strong>Ulster</strong> <strong>GAA</strong> newsletter<br />
For more information please contact<br />
ryan.feeney.ulster@gaa.ie<br />
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