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THE MAVERICK LOGO The primary Maverick logo is the recognized logo <strong>of</strong> <strong>University</strong> <strong>of</strong> <strong>Nebraska</strong> at <strong>Omaha</strong> Athletics.<br />
The primary Maverick logo is a two color logo, as represented below, with white being a third “color”.<br />
©<br />
SCHOOL COLORS PANTONE COLORS CMYK VALUES WEB HEX<br />
Red PMS 186 Red C=0; M=91; Y=76; K=6 #C4002E<br />
Black Process Black C=0; M=0; Y=0; K=100 #000000<br />
White N/A C=0; M=0; Y=0; K=0 #FFFFFF<br />
Pantone 186 Red Process Black White<br />
OPTIONAL COLORS (These colors do not have to appear)<br />
Silver PMS 430 C=51; M=38; Y=33; K=2 #868F98<br />
OR 25% Black 25% Process Black C=0; M=0; Y=0; K=25 #2A2629<br />
PMS 430<br />
25% Black<br />
CORRECT<br />
The examples below represent correct usage <strong>of</strong> the primary Maverick logo.<br />
The primary Maverick logo must appear as (a) two color (or four color process); (b) one color; or (c) grayscale.<br />
© © ©<br />
(a) (b) (c)<br />
Examples <strong>of</strong> one color logo on background color.<br />
© © © © © ©<br />
INCORRECT<br />
The examples below represent examples <strong>of</strong> incorrect usage <strong>of</strong> the primary Maverick logo.<br />
© © © © ©<br />
NOT TO SCALE<br />
INCORRECT COLOR<br />
© © ©<br />
GO MAVS!<br />
NO WATERMARK NO OVERLAP INCORRECT ORIENTATION
SECONDARY LOGOS<br />
The examples below represent approved secondary logos for UNO Maverick Athletics.<br />
Use <strong>of</strong> the primary Maverick logo is preferred; however, the below logos may also be used. Follow the same usage<br />
guidelines as outlined with the primary Maverick Logo.<br />
© © ©<br />
BULL HEAD<br />
© ©<br />
©<br />
NOSE LOGO<br />
ALTERNATE LOGOS<br />
The examples below represent alternate logos for UNO Maverick Athletics.<br />
Use <strong>of</strong> the primary Maverick logo is preferred; however, the below logos may also be used. Shown are proper uses <strong>of</strong><br />
alternate logos.<br />
©<br />
©<br />
©<br />
©<br />
©<br />
©<br />
©<br />
©<br />
©<br />
©<br />
MAVERICKS OMAHA O<br />
©<br />
©<br />
©<br />
©<br />
©<br />
©<br />
©<br />
©<br />
©<br />
©<br />
©<br />
©<br />
MAVERICKS_BULL NEB_OMAHA_BULL NEB_OMAHA<br />
SPECIAL USE LOGOS<br />
Special use logos are created for a specific purpose.<br />
Short term logos are not intended to be used for extended periods <strong>of</strong> time. Contact UNO to ensure these logos are still<br />
being used.<br />
©<br />
TRADEMARKS Correct trademark verbiage CONTACT For questions regarding UNO Athletic logos<br />
Mavericks<br />
Brad Haynes<br />
Mavs<br />
<strong>University</strong> <strong>of</strong> <strong>Nebraska</strong> at <strong>Omaha</strong> Athletics<br />
UNO Mavericks (402) 554-2305/(402) 554-4970<br />
UNO Mavs Fax: (402) 554-2555<br />
<strong>University</strong> <strong>of</strong> <strong>Nebraska</strong> at <strong>Omaha</strong> Mavericks<br />
bhaynes@mail.unomaha.edu<br />
UNO
THE UNIVERSITY LOGO The below depicts the recognized logo <strong>of</strong> <strong>University</strong> <strong>of</strong> <strong>Nebraska</strong> at <strong>Omaha</strong>.<br />
The logo may appear in either an all-black version; black with the <strong>University</strong> campus designation in PMS 186 red, or<br />
reversed within a solid background. The logo may not be printed in any other color. Always use original drawings <strong>of</strong> the<br />
logos. Do not reset or recreate the logo. The logo may not be reduced any smaller than .625 inch.<br />
© © ©<br />
2C_UNO_LOGO 1C_UNO_LOGO REV_UNO_LOGO<br />
INCORRECT USES The following represent examples <strong>of</strong> incorrect uses <strong>of</strong> the logo and will not be approved.<br />
© © © © ©<br />
INCORRECT USE OF COLORS DROP SHADOW NOT ORIGINAL ART UNAPPROVED COLOR NO WATERMARK<br />
©<br />
NOT TO SCALE OVERPOWERING BACKGROUND NOT APPROVED COLORS<br />
WORDMARK<br />
The below explains how the name <strong>of</strong> the university shall appear in print.<br />
The <strong>of</strong>ficial name <strong>of</strong> the university is <strong>University</strong> <strong>of</strong> <strong>Nebraska</strong> at <strong>Omaha</strong>, and will be trademarked as such. Whenever the<br />
name <strong>of</strong> the university appears in print, it shall appear in its entirety.<br />
As <strong>of</strong> the publication date <strong>of</strong> this manual, no standards exist for the size, typeface, placement, or color for this wordmark<br />
Official Wordmark<br />
<strong>University</strong> <strong>of</strong> <strong>Nebraska</strong> at <strong>Omaha</strong><br />
Short Wordmark<br />
UNO<br />
SHORT WORDMARK<br />
The following explains the accepted shortened wordmark for the <strong>University</strong>.<br />
The acceptable short wordmark representing the university’s name is UNO. This short version should be used only when it is<br />
apparent that it represents the <strong>University</strong> <strong>of</strong> <strong>Nebraska</strong> at <strong>Omaha</strong>, and no other entity.<br />
As <strong>of</strong> the publication date <strong>of</strong> this manual, no standards exist for the size, typeface, placement, or color for this wordmark.<br />
INCORRECT WORDMARKS<br />
<strong>Nebraska</strong>-<strong>Omaha</strong><br />
<strong>Nebraska</strong> <strong>Omaha</strong><br />
<strong>Nebraska</strong> at <strong>Omaha</strong><br />
<strong>University</strong> <strong>of</strong> <strong>Nebraska</strong>-<strong>Omaha</strong><br />
<strong>University</strong> <strong>of</strong> <strong>Nebraska</strong> <strong>Omaha</strong><br />
The following represent examples <strong>of</strong> improper wordmarks and will not be approved.<br />
UN<strong>Omaha</strong><br />
UN-<strong>Omaha</strong><br />
U-<strong>Omaha</strong><br />
CONTACT For questions regarding the UNO logo or the UNO wordmarks<br />
Marian McDonald<br />
<strong>University</strong> <strong>of</strong> <strong>Nebraska</strong> at <strong>Omaha</strong><br />
<strong>University</strong> Affairs<br />
(402) 554-3674<br />
Fax: (402) 554-3541<br />
mmcdonald@mail.unomaha.edu
THE MAVERICK MOJO LOGO The Maverick Mojo logo is the <strong>of</strong>ficial logo <strong>of</strong> the <strong>University</strong>’s recruitment campaign.<br />
The Maverick Mojo campaign consists <strong>of</strong> two logos; the Maverick Mojo, Why Fight It? logo, and the BEaMAV.com logo.<br />
When possible, use both logos on printed pieces. However, each logo may be used as a stand alone logo.<br />
The Maverick Mojo, Why Fight It? logo may appear either with or without the term “Why Fight It?”. The logo may be printed<br />
in PMS 186 red and black, as a grayscale, or black. On certain items, all white is permissible.<br />
The BEaMAV.com logo must always appear in its entirety, including the bull head graphic. The logo may be printed in PMS<br />
186 red and black, as a grayscale, or black. On certain items, all white is permissible.<br />
© © ©<br />
MAVERICK_MOJO_FIGHT<br />
© © ©<br />
MAVERICK_MOJO<br />
© © ©<br />
BEAMAV.COM<br />
CONTACT For questions regarding the Maverick Mojo logo or the BEaMAV.com logo<br />
Marian McDonald<br />
David Cicotello<br />
<strong>University</strong> <strong>of</strong> <strong>Nebraska</strong> at <strong>Omaha</strong><br />
<strong>University</strong> <strong>of</strong> <strong>Nebraska</strong> at <strong>Omaha</strong><br />
<strong>University</strong> Affairs<br />
Recruitment Services<br />
(402) 554-3674 (402) 554-6281<br />
Fax: (402) 554-3541 Fax: (402) 554-2149<br />
mmcdonald@mail.unomaha.edu<br />
dcicotello@mail.unomaha.edu<br />
Publication date: March 20, 2007
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