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“We’ve always been very conscious of what is a need-to-have vs.<br />

a nice-to-have. We’re more so now,” in a tight economy.<br />

QQUOTABLE<br />

— JOE KEELEY, Franchise Development Group<br />

To keep track of cash,<br />

time expenses, pester<br />

customers (politely)<br />

Every business owner says cash is king,<br />

but you haven’t felt it until you’ve rushed<br />

to the bank with a customer’s check on<br />

the Friday of payroll. Conserving cash is<br />

a must, and here are some practical<br />

ways to do it.<br />

If you know that certain large revenue<br />

and expense items will occur at approximately<br />

the same time each year, you can<br />

use that information to your advantage.<br />

Take the time to review and analyze both<br />

your budget and your cash flow each<br />

month, so you keep careful track of<br />

where you are. This will decrease your<br />

probability of being blindsided by an<br />

expenditure you didn’t expect.<br />

Try to budget expenses when cash is<br />

available. Delay an equipment purchase,<br />

company function, or other discretionary<br />

expenditure until you have the cash on<br />

hand. Plan for seasonal inflows. If you<br />

run a lawn-cutting business, revenue will<br />

be pretty thin in January — but you will<br />

still have fixed expenses that must be<br />

met. Use times when you are cash rich<br />

to prepare for periods when you are not.<br />

Make certain you have a top-notch<br />

accountant who can tell you authoritatively<br />

what you can and cannot claim as<br />

expenses for tax purposes. Be diligent<br />

about maintaining proper receipts. Keep<br />

up on your estimated tax payments.<br />

You’ll be delighted if your firm’s income<br />

rises faster than expected, but if your tax<br />

payments are based on a lower estimate,<br />

next year’s cash flow can get whacked by<br />

a balance-due tax payment.<br />

Spread employee bonuses out over the<br />

entire year. This has two advantages: It<br />

provides an incentive and reward for better<br />

performance and it eases the cash<br />

flow burden of paying all the bonuses at<br />

one time. Remember that there is no rule<br />

that says companies must issue their<br />

bonuses at the end of the year. Hand out<br />

bonuses and incentives during a company’s<br />

best months for accounts receivable.<br />

Set up transaction payment processing<br />

(debit and credit cards, electronic check)<br />

to provide additional convenience for<br />

your customer, with almost the same<br />

payment certainty as cash. If you’re<br />

extending terms, screen your commercial<br />

customer. Check their credit history.<br />

Ask for personal guarantees if needed.<br />

Once you extend credit, you’ve added<br />

collections to the responsibilities of your<br />

business. It’s critical that you establish a<br />

process by which to manage your<br />

accounts receivable. Set up performance<br />

objectives (for example, no payments<br />

over 45 days) and monitor progress<br />

against those objectives.<br />

Badger past due accounts. Be polite but<br />

persistent. Call the first day that the<br />

account is past due. Call the second day,<br />

too, and the day after that.<br />

Assume that every single so-called fixed<br />

expense is negotiable. This includes<br />

office space, office supplies, printing<br />

costs, copier costs, telephone, long distance<br />

and Internet service. Bid these out<br />

to be sure you’re getting the best deal.<br />

You’ll learn from every negotiation you<br />

do and get better at it. And if you’re<br />

dealing with a specialized area where<br />

you have little experience, go through a<br />

buyer or a broker.<br />

TO-DO LIST<br />

Offering discounts<br />

in a tight<br />

time may seem out of<br />

the question, but enticing<br />

your customers to pay<br />

early will help your cash<br />

flow.<br />

While inventory is<br />

vital to many businesses,<br />

it is also quite costly<br />

to keep on hand. Scrutinize<br />

your inventory and<br />

adjust to the necessary levels<br />

to meet customer<br />

demand.<br />

In other words, if it<br />

isn’t selling, move it<br />

out any way you can.<br />

1 2 3 4<br />

Keep things in perspective<br />

and ask<br />

yourself if each cost is<br />

adding value to the business.<br />

If not, cut it or delay<br />

it. Many business owners<br />

swear by being frugal.<br />

UPSIZE | 12 | ONLINE<br />

NOV08

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