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TO-DO LIST<br />

Don’t forget taxes<br />

when forecasting<br />

cash flow. If you’re profitable,<br />

generally speaking<br />

you’ll have to pay taxes,<br />

probably on a quarterly<br />

basis.<br />

That could be a problem<br />

because generating<br />

profits isn’t the same as<br />

generating cash. If you have<br />

to report on an accrual basis<br />

you could very well be profitable<br />

but not have the cash<br />

to pay. Again, plan for it.<br />

1 2 3<br />

Payroll taxes need to<br />

be withheld from<br />

paychecks, and accountants<br />

advise you never mess<br />

with that money. Business<br />

owners ignore that warning<br />

at their peril.<br />

MANAGING<br />

CASH<br />

Five tips<br />

for surviving<br />

a cash crunch<br />

Armed with a solid forecast, business<br />

owners can pinpoint in advance the<br />

time when they’ll run short of cash.<br />

Gather your management team and<br />

advisers together, and try these five<br />

things, experts recommend.<br />

Can you get a different form<br />

1<br />

of financing? For example,<br />

asset-based lenders will<br />

finance a larger percentage of receivables<br />

and inventory than a traditional<br />

bank will. (Banks typically finance 50<br />

percent of inventory, while assetbased<br />

lenders may go as high as 75<br />

percent, for example. Of course, that<br />

money will be more expensive.)<br />

Can you stretch out your<br />

2<br />

vendors? Calling vendors<br />

and asking if they’ll give you<br />

longer terms, 90 days instead of 30,<br />

for example, is a common tactic. They<br />

might want to see financial statements,<br />

and they might charge you<br />

more, but if you’re a good customer<br />

and they’ve been there themselves,<br />

they’ll likely do it.<br />

Can you shorten the time in<br />

3<br />

which you get paid? Offering a<br />

discount to those who pay<br />

early is a possibility, although that can<br />

set up a negative cycle, with less revenue<br />

coming in. You also have to be careful of<br />

the competition; if others allow more<br />

time to pay customers will migrate there.<br />

“A customer isn’t going to pay early<br />

unless you make it worth their while,” is<br />

how one local expert puts it.<br />

4<br />

Can you reduce inventory? A<br />

lot of companies carry more<br />

inventory than they need.<br />

✓LEARN MORE<br />

clickable <strong>resource</strong>s<br />

Analyze the cost and benefit of a perpetual<br />

inventory system to track<br />

inventory. Companies that begin<br />

counting their inventory every month<br />

often see large savings in time; they<br />

usually can cut down on ordering, and<br />

they can make moves such as a promotion<br />

at a discount to sell slowmoving<br />

items.<br />

Can you turn to family and<br />

5<br />

friends? If you can’t borrow<br />

from commercial sources,<br />

borrow from family and friends to get<br />

through a crunch. Be sure to document<br />

all loans or other arrangements;<br />

no winging it allowed, because it can<br />

cause problems down the road.<br />

Upsize Nov 02: Asset-based loans tap value of firm’s inventory,<br />

A/R, by Chuck Mueller, Fidelity Bank • Upsize Nov 02:<br />

No bootstraps: Where to look for capital to grow. By Scott<br />

Riser, Virchow, Krause & Co. • Upsize Nov 03: Beware good<br />

times: owners need to adjust when sales pick up: John Kimball,<br />

Associated Bank • Upsize Jun 06: Other sources of capital<br />

abound: here are seven. By Steven Siem, Power Plan<br />

Financial • 51 ways to cut costs and increase cash flow •<br />

Cutting costs in business<br />

“Don’t ever, ever, ever miss your payroll taxes.<br />

The penalties are enormous.”<br />

QQUOTABLE<br />

— PHIL KRONLAGE, BPK&Z<br />

UPSIZE | 16 | ONLINE<br />

NOV08

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