Beluthai 20th Anniversary Gala Dinner Going Green at the offi ce ...

Commerce
Magazine of the Netherlands-Thai Chamber of Commerce and the Belgian- Luxembourg/Thai Chamber of Commerce / Volume 2, 2013
Beluthai 20th Anniversary Gala Dinner
Going Green at the office
Thai Trade Notes

Board of Directors
NTCC Board of Directors
Beluthai Board of Directors
Dr. Pisit Leeahtam, President
Jardine Matheson (Thailand) Ltd.
Mr. Henk Kiks, Vice-President
B-Quik Co., Ltd.
Mr. Willem de Vries, Vice-President
Vigilant Technology Co., Ltd.
Mr. Attapol Lohkittivanich, Honorary Secretary
Cryotech Asia Co., Ltd.
Mrs. Jantje Schiphorst, Treasurer
FrieslandCampina Foremost
Mr. Alwin Hollander, Director
KLM Royal Dutch Airlines
Mr. Rob Hurenkamp, Director
Mazars (Thailand) Ltd.
Mr. Lars Schaumann, Director
Thai Tank Terminal
Mr. Stefan van der Sluys, Director
cargo-partner Logistics Ltd.
Mr. Ernst-Otto Smit, Director
Green Wood Travel Co., Ltd.
Mr. Jakkrin Taepaisitpong, Director
Betagro Group
Mr. Sumeth Chailertvanitkul, Advisor
Netherlands Alumni Association Thailand
Mr. Henk Cor van der Kwast, Advisor
Royal Netherlands Embassy
Mr. Jack Monshouwer, Advisor
Hanky Panky Toys Thailand Ltd.
Mr. Peter Ong, Advisor
Thai Asia Pacific Brewery
Mr. Bauke Rouwers, Advisor
Unilever Thai Trading Ltd.
Mrs. Nicole Salverda , Advisor
eHealth Asia Co., Ltd.
Dr. Vibul Pattarathammas, Honorary President
Lau Brothers International
Mr. Daniel Chaudière, Director
Siam Industrial Co., Ltd.
Mr. Bernard Collin, Director
Safecoms Co., Ltd.
Mr. Alain Deurwaerder, Director
Mrs. Edle Everaert, Director
Accenture Solutions Co., Ltd.
Mr. Arnaud Jacquet, Director
Solvay Asia Pacific Co., Ltd.
Mr. Roby Janssens, Director
Atlas Copco (Thailand) Ltd.
Mr. Pierre Metz, Director
Gallothai Co., Ltd.
Mr. Rawin Suphavanij, Director
BrewBerry
Dr. Sutharm Valaisathien, Director
International Legal Counselors Ltd.
Mr. Oliver Verdickt, Director
Chairman Events Committee
De Boer N.V.
Mr. Luc de Waegh, Director
West Indochina
Mr. Jan Wiehler, Director
Market-Edge Asia Ltd.
H.E. Ambassador Marc Michielsen, Patron
Royal Belgian Embassy
H.E. Ambassador Marc Thill, Patron
Embassy of Grand Duchy of Luxembourg
Mr. Marc Devriendt, Advisor
Flanders Investment & Trade
Mr. Fabrice Goetschmann, Advisor
Katoen Natie Services Company Thailand Ltd.
Mr. Jean-Pierre Verbiest, Advisor
Mr. Claude Vincent, Advisor
Walloon Export and Foreign Investment Agency
Executive Director
Mr. Bert Cesar
volume 2, 2013 5

Editorial Message
Dear Members and Friends,
As many of you are preparing for the summer holidays, we are preparing for the second half of the
year with lots of events including our 15th Annual Business Award Dinner which is expected to be our
biggest ever. We are also preparing a drive to bring more high profile speakers to you.
Beluthai was proud to receive a very special high profile guest: TTRRHH Prince Philippe and Princess
Mathilde of Belgium graced our 20th Anniversary Gala Dinner with their presence. Prince Philippe
made a remarkable and very well appreciated keynote address even practicing his Thai language
knowledge for our audience. Three founding Beluthai members, Dr. Vibul Pattarathammas, Pierre
Metz and Daniel Chaudière, were honoured to receive a special award out of the hands of the Prince.
Finally, Dr. Surin Pitsuwan, former Secretary General of the Association of South East Asian Nations,
had the 600 strong crowd laughing with his remarks on an ASEAN Massage Parlour in Pattaya. Beluthai
was delighted to have such a huge turnout from its membership as well as from the companies of the
Princely mission and their Thai business partners. A big thank thank you to Oliver Verdickt, Daniel
Chaudière, Philippe Salmon and Bernard Collin for their work in making this event a success. Many
thanks also to the Belgian Embassy, FIT and AWEX for the excellent collaboration.
But that’s not all: both NTCC and Beluthai had their Annual General Meeting in April during which
the members approved the financial statements of the Chambers. NTCC and Beluthai 2012 results
were indeed excellent thanks to a largely increased membership and a very successful award dinner.
Beluthai also voted in a brand new Board (see page 5).
In this edition of Commerce Magazine you will find the Thai Trade Notes with an analysis of the key
import and export figures for Thailand. Over the years we have seen a significant shift of Thailand’s
export from developed markets to South East Asia and China (now accounting for 50% of all Thai
exports). You will also read about the Netherlands’ international trade position. As for most years over
the past decade, the Netherlands is the largest export destination for Thai products.
As said before, your Chamber will be happy to provide you with any information on the economic
development of Thailand as well as that of its surrounding countries. Remember, we are only one
phone call away. We’ll do our very best to support you.
But for now, enjoy your magazine
Enjoy.
Bert Cesar
Executive Director
Commerce, Vol. 2, 2013
A quarterly publication of the Netherlands-Thai Chamber
of Commerce and the Belgian-Luxembourg/Thai Chamber
of Commerce. Views expressed do not necessarily reflect
those of the Chambers.
Editor-in-chief: Bert Cesar
Assistant Editor: Fanny Goedemans
Designed and printed by Hanky Panky Toys Thailand Ltd.
Vol. 2, 2013
Netherlands-Thai Chamber of Commerce
Belgian-Luxembourg/Thai Chamber of Commerce
15 Soi Tonson, Ploenchit Road
Lumpini, Pathumwan
Bangkok, 10330
Tel: +662-309 5250
info@ntccthailand.org; www.ntccthailand.org
info@beluthai.org; www.beluthai.org
volume 2, 2013 7

Highlights
11 >>> Beluthai Gala Dinner
With an attendance of more than 600 enthusiastic guests Beluthai
organized its 20th Anniversary Gala Dinner. We have all the pictures
plus a big thank you to our sponsors who made this event possible.
15 >>> Going Green at the office
Buildings and workplaces use a significant amount of energy and
natural resources, so whether your office is large or small, "going
green" can make a big difference.
18 >>> Creativity Un-ltd: The
five-plus-one mindsets of
innovation
For continuous innovation, we have to be thinking about innovation
continuously. This article will give you instructions on how to set
your mind for innovation.
21 >>> Thai Trade Notes
The Thai Trade Notes provide a comprehensive overview of the
import and export performance of Thailand and the declining
role of Europe in Thai Trade.
29 >>> New Member Section
Both Beluthai and NTCC expanded their membership.
Let us briefly introduce our wonderful new members to you.
31 >>> News from our Members
Our members share their news and activities. Read all the dynamic
updates of our wonderful members.
volume 2, 2013 9

Beluthai Gala
Beluthai 20th Anniversary Gala
Dinner
B
Beluthai was proud and delighted that TTRRHH Prince Philippe and Princess Mathilde of Belgium graced our
20th Anniversary Gala Dinner with their presence. Prince Philippe made a remarkable and very well appreciated
keynote address even practicing his Thai language knowledge for our audience. Three founding Beluthai members,
Dr. Vibul Pattarathammas, Pierre Metz and Daniel Chaudière, were honoured to receive a special award out of
the hands of the Prince. Finally, Dr. Surin Pitsuwan, former Secretary General of the Association of South East
Asian Nations, had the 600 strong crowd laughing with his remarks on an ASEAN Massage Parlour in Pattaya.
We had a great huge turnout from our members as well as from the companies of the Princely mission and their
Thai business partners. A big thank thank you to Oliver Verdickt, Daniel Chaudière, Philippe Salmon and Bernard
Collin for their work in making this event a success. Many thanks also to the Belgian Embassy, FIT and AWEX for
the excellent collaboration.
volume 2, 2013 11

Commerce Beluthai Gala
12 volume 2, 2013

Office "Go Green" Tips
Article
Buildings and workplaces use a significant amount
of energy and natural resources, so whether your
office is large or small, "going green" can make a big
difference. Taking measures like purchasing more
environmentally friendly products and services,
reducing waste and collectively using fewer resources
can have a large impact on the overall environment.
"Green" efforts can also increase staff satisfaction and
improve your company's image. Take gradual steps,
since change takes time.
Air Quality
Indoor air quality impacts the health and productivity
of a building's occupants; it can contain more
pollutants than outside air, Sources of indoor air
pollution include chemical emissions from furniture,
carpeting and cleaning products. For better air
quality at your office, use nontoxic cleaning products
that won't harm workers or the environment and
select eco-friendly flooring and furniture. Add
plants to help filter the air and replenish oxygen;
philodendrons, ivies and other shade-loving plants
can grow under fluorescent lights and near windows.
Paper Conservation
The average office worker goes through 10,000 sheets
of copy and printer paper a year. Examine your
office patterns for areas where you can go paperless.
Create electronic employee manuals, forms and
similar documents, and establish an email list to send
customers newsletters and catalogs online. Work
with management to determine which documents in
your office can be read or stored electronically. When
you must print, use soy-based ink toner cartridges
and recycled-content paper. Consider double-sided
printing whenever possible to reduce paper use.
Workplace Dining
Cut back on the office waste stream by establishing
an eco-friendly kitchen facility with reusable coffee
mugs, drinking glasses, dishes and silverware; have
recycling bins handy for beverage containers. Bring a
homemade lunch to work, which reduces packaging
and allows you to eat organic. To reduce bottled water
waste, make sure your company provides a good
source of drinking water; give employees a reusable
bottle with the company logo. Opt for organic and
fair trade coffees and teas, and buy organic and local
food for office gatherings and events.
If your office doesn't have a "Green Team," consider
starting one to establish goals and plan projects
that make your office more energy efficient, with
representatives from different departments.
Recommended is that senior management is involved
in these teams and that staff is empowered to address
areas of energy efficiency. Team efforts can range
from getting everyone in the habit of turning off
power strips at the end of the day to gaining Energy
Star certification for the entire building. Keep in mind
that every eco-friendly act --- no matter how small
--- contributes to a workplace culture of conservation.
Suzanna Didier, Demand Media
volume 2, 2013
15

Annual General Meeting NTCC
and Beluthai.
Event
With a great attendance, the NTCC and Beluthai organized their Annual General Meeting. After the serious
discussions and important decisions there was a great opportunity to expand your business network at the
informal network cocktail. We have all the pictures.
We would like to give a special thanks to the Renaissance Bangkok Ratchaprasong Hotel for hosting the NTCC
AGM and Ambassador Marc Michielsen for hosting the Beluthai AGM at his residence.
volume 2, 2013
17

Commerce
Dertlef Reis
How can we learn from Christopher Columbus, Pablo Picasso, Aristotle, King Solomon, and John
Rambo to succeed in an innovation project? We have to adopt their mindset to guide our thinking at
the right stage of an idea project. Today, I invite you to study the Five Plus One Mindsets of Innovation that
we use at THINKERGY to guide our clients through our proprietary X-IDEA Process.
1
CREATIVITY Un-Ltd.: The fiveplus-one
mindsets of innovation
1. The Explorer: The first innovation mindset you
need to adopt is that of an explorer. Curiosity, mental
flexibility, ambivalent thinking and courage are the
prime characteristics of an explorer. Not too long ago,
many parts of the world were terra incognita, unknown
territories. It was the job of an explorer to travel into
the unknown terrain, gain new insights about the
territory, and on returning home, share information
so that a new, more accurate map could be drawn.
Similarly, exploration is the start of every idea project.
Begin your explorer’s journey by firstly expressing
your initial understanding of the business challenge
that you are facing. Then express what you know
about the project and - more importantly - what
you do not know yet about the situation (i.e., map
out the familiar terrain and the knowledge frontier).
Thereafter, explore the ambiguity of your unfamiliar
knowledge terrain by using exploration tools to
gain novel insights. Finally, after having acquired
a better understanding of the situation, you are
able to express your final challenge statement.
22. The Artist: As you move into the Ideation stage,
it is time to step into a new mental role: the artist.
An artist in its closest definition is a person who
produces paintings or drawings. Artists indulge their
imagination and creativity and also show courage to
suggest wild ideas. Now please imagine looking at a
masterpiece of your favourite artist right in front of
you. While you recall its beauty, don’t forget that in
order to arrive at this final masterpiece, your beloved
artist first produced many, many sketches and
detailed studies. The vast majority of those sketches
and studies were later discarded. When you ideate,
follow a similar production process and focus first
on creating many, many, many raw ideas. They will
be your vital input material out of which you will
compose truly good ideas.
33. The Alchemist: According to myth, an Alchemist
has the power to transform something common
into something special. Transforming common
raw ideas into special real ideas is exactly what
we aim to achieve in the development stage.
To do this job, we fall back on key principles of
alchemy: discovery and experimentation based on
trial and error. “Discovery consists of seeing what
everybody has seen, and thinking what nobody
18
has thought,” noted the Hungarian Nobel Prizewinning
biochemist Albert von Szent-Gyorgyi.
We first need to discover intriguing raw ideas
and then transform them into real ideas through
experimentation and the help of special Idea
Development Tools. This might take some time
and effort - so recall the advice of the legendary US
inventor Thomas A. Edison: “Genius is one percent
inspiration and ninety-nine percent perspiration.”
Also note that a great alchemist first and foremost
relies on a highly developed intuition and follows a
radiant, experimental and creative mental process that
differs significantly from the sequential, systematic
and logical thinking of a scientist.
Innovation, how can it be defined?
A convenient definition of innovation from an organizational
perspective is given by Luecke and Katz (2003) who wrote:
“Innovation . . . is generally understood as the successful
introduction of a new thing or method . . . Innovation is
the embodiment, combination, or synthesis of knowledge
in original, relevant, valued new products, processes, or
services. (p. 2)”
Don Sheelen also placed innovation at the pinnacle of
modern business stating that:
“Innovation is the lifeblood of any organization.” Sheelan
emphasizes that “without it, not only is there no growth,
but, inevitably, a slow death.”
volume 2, 2013

5
44. The Judge: A judge at
court thoroughly evaluates
the evidence presented by
the accusing prosecutor and
the defending attorney, and
then makes a verdict on the
case. This mental role serves
us well in the Evaluation
stage, where we have to
evaluate the pros and cons
of a set of relevant good ideas
and then ultimately select the
most meaningful and promising
ideas for real-life implementation.
Critical thinking, impartial judgment
and courage to make the right decision
are the most relevant traits of a good
judge - at court and in an idea project.
5. The Warrior: “The world hates change, yet
it is the only thing that has brought progress,”
noted the famed US inventor Charles F. Kettering.
Having filed more than 200 patents in his life,
he should know. All great minds had to overcome
rejection and to fight against massive resistance after
introducing a breakthrough idea to the world. So
better get ready for our fifth mindset: The warrior.
Creativity / Innovation
Training & Education
• Creative Problem Solving Basics
• Personal Creativity Enhancement
• Idea Generation Techniques
• Corporate Innovation Culture
• Facilitator Training Programs
• Idea Champion Training Programs
Innovation Centers of Excellence
• New Products/Service Development
• Idea Centers/War Rooms
• Research & Development Centers
• “Skunkworks” Facilities
• Idea Champion Sponsorship
Idea Management Systems
• Idea Capture Systems
• Open Suggestion Systems
• Campaign-Based Suggestion Systems
• Idea Quality Control
• Idea Implementation
• Idea Feedback Systems
• Strategic Fit Analysis
• Strategic Planning
• Metrics
Continuous Improvement
• Capacity Improvement
• Process Improvements
• Waste Elimination
• Kaizen Events
• Six Sigma/Lean Six Sigma
Creative Problem Solving
• Problem/Opportunity Analysis
• Gather/Analyze Information
• Idea Generation Schemes
• Solution Development
• Solution Implementation
Innovation Culture
• Environment of Trust/Idea Sharing
•Promote Risk Taking
• Executive Commitment
• Dedicated Idea Time
• Segregated Idea Funding
• Dedicated Collaboration Facilities
• Recognition/Reward Systems
CONTINUOUS INNOVATION MODEL
Continuous Innovation Model
The Continuous Innovation Model by American Advisory
firm UC, is based on the following philosophy: Innovative
companies understand that individual or special programs
such as continuous improvement, brainstorming sessions
or creativity training do not make the organization
innovative. Rather, the collection or portfolio of these
initiatives, wrapped within a well supported climate of
innovation, results in an organization loaded with skilled
and passionate people who strive to make innovation a part
of their daily mind set.
A warrior can be defined as a brave or experienced
soldier or fighter. That’s exactly what you need
to become to activate your great idea. In the final
Activation stage of the X-IDEA Process, you need
to take massive action and fight to bring your great
idea to life. Aside from courage, also exhibit the
operational flexibility and practical creativity of the
warrior to convincingly sell your idea. Also model
the warrior’s careful but adjustable planning and
preparation process ahead of a battle when you draft
and re-adjust your idea implementation plan.
volume 2, 2013
66. The Magician: If you systematically follow all of
those five mental roles, you will be able to activate
a hidden sixth mindset: The Magician. Magic can
be defined as a quality that makes something seem
removed from everyday life, especially in a way that
delights. The magician is the culmination and result
of all other five mindsets. Integrate all five mindsets of
innovation in the right order, and you will be able to
create magic and “Wow!” your customers.
Copyright Dr Detlef Reis / THINKERGY
19

Thai Trade Notes 2012
F
Thai Trade Notes
igures by the Economic Department of the Embassy of the Kingdom of the Netherlands in Bangkok.
Additional text and figures are edited by Commerce. Statistics by the Bank of Thailand, Thai Customs
Department and Central Bureau of Statistics Netherlands.
Thailand’s imports (in US dollar terms)
Thai imports in US Dollar terms grew by 8.4 percent in 2012. The significant increase in imports from Japan (17.6%)
and China (17.5%) can in part be attributed to a sharp increase in the import of machinery to replace or repair
machinery lost or damaged during the flood of 2011. The strong performance of European Union exports to Thailand
is inflated by a major aircraft deal from France and a very high export value of iron and steel from the United
Kingdom, which contributed 1.6 billion and 700 million respectively to the European Union exports to Thailand.
Unit: million US dollars
Thailand’s imports from the European Union (in US dollar terms)
In absolute terms, exports from the European Union member states to Thailand grew by 11.7% in 2012. This growth
is inflated by a major aircraft deal from France and an unusual high export value of iron and steel from the United
Kingdom, which contributed 1.6 billion and 700 million respectively to the European Union exports to Thailand.
Without these two irregular exports, European Union exports to Thailand would have registered a marginal decline .
The Netherlands remains the 5th largest exporter from the European Union to Thailand, after Germany, France, the
United Kingdom and Italy. Exports from the Netherlands to Thailand in 2012 were at a similar level to that in 2011.
The small 1.6 % growth is largely a result of export price increases.
volume 2, 2013 21

Commerce
The sharp drop in exports from Belgium is a direct result of a sharp decline in exports of precious stones, which is a
major component of Belgium's exports.
Thailand’s exports (in US dollar terms)
Thailand’s strong export performance over the past few years came to an abrupt halt in 2012. Two main factors
contributed to this below target export performance.
Firstly, a large number of factories in two of Thailand’s main exporting industries, namely automotive and electronics
were severely affected by the flood in 2011 and were able to return to normal production levels only from the 3rd
quarter of 2012 onwards.
And secondly, the financial crisis in the Euro zone let to a sharp decline of almost 10 percent in Thai exports to the
European Union and contributed to a slowdown in export to China, through which many Thai products find their
way to the European Union.
Malaysia, Singapore, Indonesia and Vietnam are Thailand’s main export destinations in ASEAN. China remains the
largest single export destination for Thai exports.
The importance of the traditional export markets Europe, North America and Japan continues to decline in favor of
the emerging economies with the region itself and China and the other ASEAN member states in particular.
Notable new export markets for Thailand are in the Middle East (Saudi Arabia and the UAE) and South Africa.
22 volume 2, 2013

volume 2, 2013 23

Commerce
Unit: million US dollars
Thailand’s exports to the European Union (in US dollar terms)
Thai export to the European Union declined sharply in 2012, when compared with 2011, and in fact returned to the
2010 level. Thai exports clearly feel the effect of the Euro crisis and declined to all European Union Member States, but
most notably to Denmark, Spain, Italy, the Czech Republic and Poland. Despite a decline of 8.5%, The Netherlands
maintained its position as largest destination for Thai exports to the European Union in 2012, reflecting its strategic
geographical location. Some 50 % of Thai exports to the Netherlands are generated by exports of electronic goods
and electrical appliances. Some 22 % Thai exports to Belgium is generated by export of precious stones and jewelry.
Thai exports of precious stones to Belgium were not affected in 2012, much unlike Thai imports, which did see an
unusual sharp decline in 2012.
24 volume 2, 2013

Unit: million US dollars
Thailand’s imports from the Netherlands (in Thai Baht terms)
Thailand’s imports from the Netherlands grew by 4% in Thai Baht terms in 2012, a marginal difference with 1.6%
growth in US dollar terms. Strong growth is registered in the import of articles of iron & steel, raw hide and leather,
plastics, and optical equipment, reflecting the strong position of the Netherlands as an international transit hub for
these products.
volume 2, 2013 25

Commerce
Unit: million US dollars
The Netherlands’ international trade position
The Netherlands’ exports (in Euro terms)
The Netherlands’ exports in Euro terms grew by 5.4 % in 2012. Almost 80 % of all Dutch exports are to other European
countries. Although Asia is the second largest destination for Dutch exports, exports to Asia contribute only 8.9 % to
the total. The largest single market in Asia is China (including Hong Kong) followed by ASEAN.
26 volume 2, 2013

Thailand is the 7th largest destination for Dutch exports to Asia, not including the Middle East and Gulf Regions.
However, with a contribution of only just over 0.2 % Thailand is and remains a small market for Dutch exports. It
should be noted that whereas the CBS registered a Euro term growth of 18.4 % in Dutch exports to Thailand, the Bank
of Thailand registered a US Dollar term growth of only 1.6 %. That difference may in part be explained by exchange
rate fluctuations, by the difference in departure and arrival dates and by the difference in calculations based on the
CIF value of the FOB value of the goods. The growth of Dutch exports to the 4 largest ASEAN economies is at 34.4
% remarkable and does reflect the strong economic fundamentals of the second largest emerging economy in the
world. ASEAN should no longer be seen as a region of 10 relative small economies, with Singapore as its financial
center and the other member states as low wage cost economies, but as a strong economic block with a robust
internal growth and providing an excellent stepping stone to the entire Asia Pacific Region.
Summary
• Thai imports grew in 2012, especially with an increased import of Japan and China.
• The Thai import from the EU grew in 2012, thanks to France and UK.
• The Netherlands remains the 5th largest exporter from the EU to Thailand.
• Thailands main export destinations are in the ASEAN: Malaysia, Singapore, Indonesia and Vietnam.
• The Netherlands remains the largest destination for Thai exports to the EU in 2012.
• Thailands export to the Netherlands is only 0.6% of Thailands total export.
• Thailand’s imports from the Netherlands are grew with 4% more specific in iron & steel, raw hide and leather,
plastics and optical equipment.
• ASEAN became the 2nd largest emerging economy in terms of international trade and GDP after China.
• About 80 % of all Dutch exports is to the EU, about 9 % is to Asia, and only 0.2 % is to Thailand.
volume 2, 2013 27

New Members
Corporate – NTCC
Agridient (Thailand) Ltd.
John Hus
T. Shinawatra Building , 94 Sukhumvit
Soi 23 Sukhumvit Road, Klong Toey Nua
Wattana, Bangkok 10110
john.hus@agridientasia.com
www.agridient.com
Ammeraal Beltech Co., Ltd.
Sermchai Tantivararat
9/54 Moo 5, Phaholyothin Road
A. Klongnueng, T. Klongluang
Patumthani 12120
sermchai@ammeraalbeltech.th.com
www.ammeraalbeltech.com
AquaFence (Thailand) Co., Ltd.
Marcel Wismer
Mahatun Plaza 14th Floor
888/142 Ploenchit Road
Lumpini, Pathumwan, Bangkok 10330
marcel@aquafence.com
www.aquafence.com
Driessen Air Cargo Equipment Ltd.
Jerry van Vive
Bangplee Industrial Estate, 139/2-3 Moo 17
T. Bangsaothong, A. Bangsaothong
Samutprakarn 10540
jerry.vanvive@ZodiacAerospace.com
www.zodiacaerospace.com
Dutch Greenery Co., Ltd.
Thanida Anan
118/35 Moo 1, Maneerin Lake & Lagoon
T. Banklang, A. Muang
Patumthani 12000
thanida.anan@gmail.com
Global Watermanagement Technologies BV
Peter Oostwouder
Montrealweg 100, Harbour no. 4250
3197 KH Rotterdam Botlek, The Netherlands
p.oostwouder@gwtwatermanagement.com
www.gwtwatermanagement.com
JIT Solutions Co., Ltd.
Jiroj Rojpanichkul
Baan Mitra, 117/18 Sukhumvit 39
Klongton Nua, Bangkok 10110
jiroj4177@gmail.com
Sofitel Bangkok Sukhumvit
Christian Schlegel
189 Sukhumvit Road Soi 13-15
Klongtoey Nua, Wattana
Bangkok 10110
christian.schlegel@sofitel.com
www.sofitel.com
Individual – NTCC
Hubert van Zanten
Royal Cliff Garden Condo 14 RD
377 Phra Tamnak Road
T. Nongprue, A. Banglamung
Chonburi 20150
fazanten@gmail.com
Theo Vera
Surapat 1 (117), 111 University Avenue
Suranaree University of Technology
A. Muang
Nakhon Ratchasima 30000
averean@gmail.com
Corporate Beluthai
Accenture Solutions Co., Ltd.
Edle Everaert
Accenture Solutions Co., Ltd.
30th Floor, Abdulrahim Place
990 Rama IV Road, Silom, Bangrak
Bangkok 10500
edle.everaert@accenture.com
BNH Medical Centre Ltd.
Amelie Poncelet
9/1 Convent Road, Silom, Bangrak
Bangkok 10500
amelie.po@bnh.co.th
www.bnh.co.th
Market-Edge Asia Ltd.
Jan Wiehler
Kompass Division
22nd Floor, SSP Tower 2, Na Ranong Road
Klong Toey, Bangkok 10110
jan.wiehler@market-edge.asia
www.kompass.com
Recticel Flexible Foams
Helga Laporte
Damstraat 2
9230 Wetteren
Belgium
laporte.helga@recticel.com
Individual Beluthai
Dominique Olivier
Center Point Residence
77 Soi 39 Sukhumvit Road
Wattana
Bangkok 10110
domdom.olivier@gmail.com
volume 2, 2013 29

News From Our Members
Accelerating Leadership Development
Peter Cauwelier has recently been certified as the first
Thailand-based action learning coach, by the World Institute
for Action Learning (www.wial.org). Action learning is
a problem solving and leadership development process
where a small group works on real business problems,
takes action, and learns both at the individual and the team
level. Action learning is used by leading companies such as
Microsoft, Deutsche Bank, GE or Fraser & Neave, to help
teams find innovative solutions to business challenges,
and continuously work on their leadership competencies.
Training courses and executive retreats are no longer
working to prepare your teams for the rapidly changing
and competitive world. Peter can guide your team, in
Thai or English, through the principles and process of
action learning and act as the coach to get your team solve
business problems and learn at the same time.
Philips presented donation to the
Thai Red Cross
(second from right) Mr. Viroj Vithayaveroj,
Chairman and Managing Director of
Philips Electronics (Thailand) Ltd.,
together with representatives from Philips
management team, presented a donation
worth 1 million Baht to (third from left) MR
Priyangsri Watanakun, assistant secretarygeneral
and director of the Fund Raising
Bureau of Thai Red Cross Society. Of the total donation
of 1 million Baht, it comprised of cash donation from staff
and Philips, medical equipment (i.e heartstart defibrillator)
and Philips energy saving lamps. This donation program,
part of the company’s 60th anniversary activities, aimed
to support the Thai Red Cross’s activities to help improve
health and well being of Thai people.
We Are Open For Business!
Centara Watergate Pavillion Hotel Bangkok Welcomes
Guests and Visitors. Centara Watergate Pavillion Hotel
Bangkok led by its General Manager, Wim N.M. Fagel
recently gathered the staff for their “First Day of Work” at
The Opening. The hotel opened its doors to welcome guests
and visitors today with all of our eclectic restaurants,
function rooms, guestrooms, fitness centre, spa and the
rest of all the facilities and services that Centara Watergate
Pavillion Hotel Bangkok is known for, fully operational.
All Chamber members of Netherlands – Thai Chamber
of Commerce (NTCC) that will get 25% discount for a
function room package, Infuze (Lobby Bar) and Café 9
restaurant from Monday, 1 May through 31 July 2013 For
more information, please call on (02) 625 1234 or website
www.centarahotelsresorts.com/cwb
Horti ASIA in Action!
It is only a few days away before Horti ASIA begins
during 9 – 11 May 2013 at BITEC, Bangkok, Thailand. The
space is almost fully booked! The Philippines and South
Korea already confirmed their country
pavilions. Furthermore, one of the event’s
highlights is that the Thai Orchid Exporter
Association is sure to present at Horti
ASIA 2013 to make it even more explosive!
Not only exhibitors that seem to make this
show so exciting, but it is also about who
is coming to visit. There are huge groups
of Malaysian, Burmese, Vietnamese, and
Indonesian and of course, Thai!
For any enquiry including space booking in Horti ASIA
2013 please contact +662 670 0900 ext. 105, e-mail hortiasia@
vnuexhibitionsap.com or visit us at www.hortiasia.net
Heineken brings you on the Road
to the Final
This year, Heineken brings the chance to Open
Your World with the 2013 UEFA Champions
League. Heineken offers the chance for the ultimate
experience to watch the final match in London.
Choose the correct final seat reserved through
various clues using QR codes found at different
Heineken mediums, online banners, out of home
ambients, outlets, print ads, etc. Be sure to check in
for the final seat. To find out more information on
how to win, visit facebook.com/heineken.
Introducing Moccona (Thailand) Ltd.
Effective January 30, 2013, Sara Lee Coffee & Tea (Thailand)
Ltd. has changed over and commence trading as Moccona
(Thailand) Ltd. Moccona (Thailand) Ltd. is part of D.E
MASTER BLENDERS 1753 (DEMB 1753), a pure-play
international coffee and tea company, headquartered in
Amsterdam, The Netherlands, that has operations in more
than 45 countries. More than 70 percent of the sales of
DEMB 1753 come from markets where it holds the number
one or number two positions. With around Euro 2.7 Billion
in sales, DEMB 1753 are the third largest company in the
coffee and tea industry.Moccona products are available in
Thailand market in the form of Roast & Ground Coffee,
Pure Soluble Instant Coffee (Regular and Premium Line),
as well as Mixed 3-in-1 Instant Coffee. These products
are built on consumer needs and expectations, offering
exceptional quality and value. Moccona (Thailand) Ltd.
currently employs around 200 people.
Outdoor Club.Exclusive.
Extraordinary. Chic.
Have you ever wanted to recreate the same exclusive
atmosphere of clubs, outdoors? With the growing Suniture®
range of outdoor soft sofas, having these high revenue
generating areas outside is now possible. Our newest line
is a modular, uber comfortable style called Clipper. This
collection fits nicely around polygonal as well as freeform
pool and garden areas as you
can configure its shape into any form
imaginable. Suniture outdoor sofas
have removable covers that are not only
stain-resistant, machine-washable and
bleach-safe, but can easily be replaced
for a season, a mood or an event. These
sofas are TUV-tested as well. Smart and
strong. They are quite extraordinary, really. Not to mention
that they can come in any chic color combination you can
think of. Who says clubs need to remain indoors? Inquire
now at info@suniture.com. Like our page www.facebook.
com/Suniture for more updates.
RECO Competition Gains Interest
of Dutch Ambassador
Mr. Apiwat Yodpraphan (left) a judge at the RECO final
chats with Ambassador Boer Indorama Ventures held the
final round of our RECO fashion and furniture competition
in March at Digital Gateway Siamsquare. The contenders
for the furniture and accessories award were displayed
at the entrance of the department store.
We were proud that the fashion show
was keenly attended by VIP guest H.E.
Mr. Joan A. Boer, The Netherlands’s
Ambassador. All the judges were there
to see the final turn as a series of Thai
supermodels paraded the 15 final
entries. The enthusiasm of the audience
was amazing as the designs made from
reused polyester and recycled plastic.
volume 2, 2013 31

The winner of the Furniture Section was Ms. Nattamarn
Thanertnid for her recycled PET stools called: Let’s make
a Seat and the winner of Fashion Section was Mr. Adirek
Kamnoi called Weave in White.
TMF Thailand is growing faster
than expected
TMF Thailand is growing faster than expected and will
achieve its goal of doubling its size in less than 2 years.
Where does this growth come from? From the many
companies which are coming to Thailand to set up local
operations. We see activities coming from every sector: oil
and gas, sugar, recruitment, automotive, internet, pharma,
etc. It seems Klondike for 2013 will be in Thailand and TMF
team is very glad to be part of this new rush. It seems there
is still quite a lot of false myths and miscommunication
around what foreign companies can and cannot do in
Thailand. For any information you can get in touch with
TMF Thailand MD Paolo Tavolato.
Myanmar is not scary – come and
have a look for yourself!
Certainly Myanmar is a hot topic at the moment and
everybody seems to have an opinion about it. Do you want
to really know what’s happening in this “Golden Land
/ next Asian Tiger / last frontier” or whatever you call it?
Come and have a look for yourself! Air Asia as well as Thai
Airways recently started daily flights from Bangkok to
Mandalay. April till September are excellent months to visit
– the newly introduced direct flights to Mandalay mean
that you fly directly into the “dry zone” of the country. An
ideal new destination to discover, so you can come back
to your friends in Bangkok and explain what the country
really is like. An the recent news about riots ?? Most of you
have been in Bangkok for a while and know by now that a
lot of the media should be taken with a grain of salt…. Khiri
Travel Myanmar opened its offices a bit more than a year
ago and is headed by Edwin Briels – a Dutch national who
has been in Myanmar over 10 years – send him an email to
plan your trip to Myanmar: edwin@khiri.com or visit their
website: www.khiri.com
Baker & McKenzie Partner,
Pornapa L. Thaicharoen has
been appointed Advisor to the
Subcommittee on CLMV
Baker & McKenzie Partner, Pornapa L.
Thaicharoen has been appointed Advisor to the
Subcommittee on CLMV (Cambodia, Lao PDR,
Myanmar and Vietnam) Affairs under Senate
Committee on Foreign Affairs of Thailand. The
subcommittee is responsible for studying key
political, economic and social issues impacting
Thailand’s relationships with CLMV countries
and recommending appropriate measures to
improve interactions and foster co-operations
among the public and private sectors, with the aim
of encouraging joint development and strengthen
competitive advantage of CLMV countries.
Yaxa Mosquito Netting Co., Ltd.
Mosquito nets are a traditional product, manufactured
in Thailand for hundreds of years as a protection against
mosquitoes, and based on the Buddhist belief that killing
of animals is incorrect. The first Dutch company that got
involved with this product in Thailand was Siamdutch
Mosquito Netting, later renamed Tana Netting. Yaxa
Mosquito Netting continues that Dutch tradition in the
development and manufacturing of travel, baby, and
decorative mosquito nets for worldwide distribution.
Contact Marcel Dubbelman info@bed-net.com 0818460113
New website and new
destinations Green Wood Travel
Though Thailand remains the roots of Green Wood Travel
we keep on looking for new destinations. Recently we
started with the Philippines and now we offer individual
tours to Indonesia. The tours will be guided by our
experienced local agents and will offer the best quality for
a competitive price. You will be able to see the highlights
of the countries but also many places where you will not
find many or none other tourists so you really get to know
the country in many different ways. And of course we have
many tailor made day tours in Thailand for your friends
and family coming over. Check it out on our brand new
website at: www.greenwoodtravel.nl
Senior FDA and OCPB staff visit
Unilever’s new Baht 600 million
R&D Centre
Mr. Bauke Rouwers, Chairman of the Unilever Thai
Group of companies recently, welcomed
Dr. Boonchai Somboonsuk, Secretary
General of the Food and Drug
Administration (FDA), Dr. Paisarn
Dunkum, FDA Deputy Secretary-General
and Mr. Jirachai Moontongroy, Secretary
General of the Office of the Consumer
Protection Board (OCPB) to the new Baht
600 million Research and Development
Centre in Ladkrabang Industrial Estate.
The Centre serves consumer needs in Thailand and other
ASEAN countries and is one of 31 Unilever R&D Centres
around the world. The visitors also observed the worldstandard
and environmentally-responsible manufacturing
facilities used to produce Unilever’s Home Care, Personal
Care and Ice cream brands.
VMS launches range of office,
industrial and street LED
Lighting
Special introductory offer at factory prices for NTCC
Members. Vigilant Manufacturing Services Limited
recently introduced its full range of office, industrial and
street lighting for the Thai market. With
its factory and international R&D team
located in Rayong, VMS is able to offer
competitive LED lighting solutions for
factories, offices and outside lighting
with optimum cost/lumen characteristics.
VMS will be distributing its products
in Thailand through ADAM Lighting,
a joint venture between VMS and EVE
Lighting. In order to build a reference list,
for a short period of time, VMS will be offering its products
directly to NTCC members at competitive factory prices.
Interested to be part of this project? Contact Joep de Vries at
joep.devries@vigilant-ms.com or mobile: 084 5283330.
Makro: “You Are Our VIP”
Makro teams up its Partners to Reward Makro Members
under the Campaign: “You Are Our VIP” (Mrs. Suchada
Ithijarukul, Chief Executive Officer of Siam Makro Public
Company Limited 4th from left). The
wholesale retailer with an operation
of membership based Cash and Carry
trade center launched a new campaign
“You Are Our VIP” in cooperated with
6 business partners; the Government
Savings Bank, Kasikorn Bank, AIS,
Muang Thai Life Assurance, Muang Thai
Insurance, and A.C.T. This campaign will
volume 2, 2013 33

Commerce
provide the exclusive privilege for Makro member customer
with financial service, insurance and life insurance service,
one stop car maintenance service, and telephone billing for
helping business operators gain a competitive edge and
achieve their full marketing potential at Centara Grand
Central World Hotel recently. For more information on
the privileges offered in the “You Are Our VIP” campaign,
please contact Makro store nationwide or contact Makro
call center Tel. 0-2335-5300 (06:00 to 23:00 pm) or visit
Makro website:www.siammakro.co.th
T-Park record year
Mr. Patan Somburansin (left), General
Manager and Mr. Tan Jitapuntkul, Deputy
General Manager of TICON Logistics Park
(TPARK) jointly announced at a recent
press conference that 2012 was a record
year for TPARK with new warehouse
space for lease jumped by 262,735 sqm, a
record-high increase in the company’s 7
years of operation. The company has set a
target of 60% growth for 2013 or equivalent
to a total new leased space of 328,500 sqm.
A budget of 5.5 billion baht has also been
reserved for aggressive expansion of
Logistics Parks focusing on high potential
areas such as Prachinburi and Khon Kaen.
TPARK also aims to expand its business
to ASEAN countries such as Myanmar,
Vietnam and Indonesia.
Hellmann’s Leam Chabang Office
Hellmann Worldwide Logistics founded in 1871,
transitioning from a one-man company to one of the
world’s leading logistics providers. Today we operate a
truly global organization with an active network in 157
countries 443 branches with 16,500 people.
February 15th 2012, Hellmann officially opened a branch
in Thailand and in September the same year, expanded its
office at the Airport to expand our service to our airfreight
customers.
On March 1st, 2013 Hellmann opened its 3rd office in
Laem Chabang. It is not only to expand the geographical
coverage but also to provide a better service to customers
in the eastern area.
You may contact Hellmann offices for your enquiry at
following numbers
Head Office: 02 6619638
Airport Office: 02 1347212-5
Laem Chabang: 038 490426
Website: www.hellmann.net
34 volume 2, 2013