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events
January 2013 Gulf Gourmet
January 2013 Gulf Gourmet
new MeMber
Also educating U.S. suppliers about
the Middle East cheese market.
One-on-one meetings between U.S. cheese suppliers and local
buyers. Left picture: Hilmar Cheese Company talking to Juhayna
Food Industries. Right picture: Glanbia Foods in conversation
with Target General Imports & Distributor (TGID).
Riyadh Hassan Sales and Marketing Manager Aramtec, René Keller Export
Manager Food Service HUG AG and Chef Urs Peter receiving the certificate
from Chef Uwe Micheel, President, Emirates Culinary Guild.
From right to left: Simon Bakht, President of Arab Marketing
& Finance, Inc. (AMFI), Mohamed Taha, Senior Assistant
to the Regional Agricultural Attaché of the U.S. OAA, Jude
Akhidenor, Regional Agricultural Attaché, Don-Day Gomes and
Mike Lehmann, both sales managers from Schreiber Foods, Inc.
Nina Bakht, Director of USDEC
Middle East and Sandra Haddad
manning the welcome desk
The Swiss company HUG AG has its
headquarters in Malters/Lucerne
and employs around 400 people in
three locations – Malters, Willisau
and Trimbach. HUG was established
as a bakery in Lucerne in 1877. The
first product, which was invented by
the founder Joseph Hug-Meyer was
zwieback. The current range of
products includes bread crackers
(including DAR-VIDA), typical Swiss
Guezli (cookies), biscuits specialities
by Wernli, frozen baked goods/
snacks and baked restaurant/
catering goods (e.g. tartelettes).
HUG ist one of the biggest and most
innovative tart shell producers in the
world. All tartelettes are produced in
Switzerland and HUG goes after the
own Charta of raw materials (eggs
from a healthy enivronment, nonhydrogenated
vegetable fats, non
preservatives, a minimum of food
additives, raw materials produced
without genetic engineering).
High Swiss quality is standard for
HUG and of course they have all
quality certificates like BRC, IFS,
ISO. The assortment consists of
small tartelettes (3.8 cm) until
tartelettes with a diameter of 9
cm. All tartelettes (snack, dessert,
universal) are wonderful crumbly
and feature a thin coat of nonhydrogenated
vegetable fat right up
to the edges. This means they can
be filled up to eight hours before
consumption.
HUG AG is still family-owned, and is
now run by the fourth generation.
The two brothers Andreas Hug
(CEO) and Werner Hug (chairmen
to the advisory board) run the
company to three principles:
sincerity, entrepreneurial attitude
and conscience – simply HUG. More
information at www.hug-luzern.ch
or at Facebook www.facebook.com/
hugfoodservice
We are proud to work together with
Aramtec in UAE/Oman. Aramtec is
our distributor and they serve the
professionals with HUG-Tartelettes
within very short time. www.
aramtec.com
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