Canadian Soft Outdoor Adventure Enthusiasts - Canadian Tourism ...
Canadian Soft Outdoor Adventure Enthusiasts - Canadian Tourism ...
Canadian Soft Outdoor Adventure Enthusiasts - Canadian Tourism ...
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One might have expected the outdoor-oriented characteristics to be more enthusiastically rated by<br />
those who seek outdoor adventure activities than by the “typical” domestic tourist but <strong>Soft</strong> <strong>Outdoor</strong><br />
<strong>Adventure</strong> <strong>Enthusiasts</strong> have impressions of Canada that are virtually identical to all <strong>Canadian</strong>s with<br />
recent travel experience in Canada.<br />
The similarity of ratings within the outdoors market segment and the “typical” visitor poses a<br />
challenge for those who wish to target this segment. Elevating perceptions among <strong>Soft</strong> <strong>Outdoor</strong><br />
<strong>Adventure</strong> <strong>Enthusiasts</strong> that Canada is one of the best places for outdoor activities and a great place to<br />
experience adventure and excitement as well as increasing Canada’s image as a place that offers value<br />
for money, and respect for the natural environment may be required in order to entice more <strong>Soft</strong><br />
<strong>Outdoor</strong> <strong>Adventure</strong> <strong>Enthusiasts</strong> to stay in Canada for the expressed purpose of engaging in outdoor<br />
activities.<br />
<strong>Canadian</strong> <strong>Tourism</strong> Commission 21
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