Canadian Soft Outdoor Adventure Enthusiasts - Canadian Tourism ...

More documents

Recommendations

Info

Table of Contents 1. Introduction ...........................................................................................1 2. Executive Summary..............................................................................3 2.1 Soft Outdoor Adventure Enthusiasts: Market Size ..................................................... 3 2.2 Soft Outdoor Adventure Enthusiasts: Demographic Characteristics .......................... 3 2.3 Outdoor Activities among Soft Outdoor Adventure Enthusiasts .................................. 4 2.4 Overlap With Other Activity-Based Segments............................................................. 5 2.5 Image Challenges & Media Sources........................................................................... 5 2.6 Impacts of Population Changes.................................................................................. 6 2.7 Implications for Soft Outdoor Adventure Enthusiasts.................................................. 6 2.8 Summary.................................................................................................................... 7 3. Canadian Soft Outdoor Adventure Enthusiasts – 2000....................9 3.1 Market Size & Overlap With Other Activity Groups ..................................................... 9 3.2 Where They Live & Where They Travel.................................................................... 10 3.3 Demographic Characteristics of Soft Outdoor Adventure Enthusiasts ...................... 13 3.4 Travel Activities Among Soft Outdoor Adventure Enthusiasts................................... 16 3.4.1 Outdoor Activities...................................................................................................... 16 3.4.2 Other Outdoor Activities ............................................................................................ 17 3.4.3 Heritage Activities ..................................................................................................... 18 3.4.4 Performing & Visual Arts Activities............................................................................. 19 3.4.5 Other Attraction-Based Activities ............................................................................... 19 3.5 Ratings of Canada.................................................................................................... 20 3.6 Ways to Reach Soft Outdoor Adventure Enthusiasts................................................ 23 4. Projections to 2026 .............................................................................25 4.1 Introduction .............................................................................................................. 25 4.2 An Aid to the Reader ................................................................................................ 25 4.3 Regional Changes in the Canadian Market .............................................................. 26 4.4 Demographic Changes in the Canadian Market ....................................................... 28 4.4.1 Gender & Age ........................................................................................................... 28 4.4.2 Household Income & Education ................................................................................ 29 4.4.3 Household Composition ............................................................................................ 29 4.4.4 Place of Birth ............................................................................................................ 30 4.5 Destination Choices ................................................................................................. 31 4.6 Soft Outdoor Adventure Enthusiasts......................................................................... 31 Canadian Tourism Commission i
5. Appendix ............................................................................................. 33 5.1 TAMS Definitions ......................................................................................................33 5.2 Unweighted Base Sizes ............................................................................................34 5.3 Attraction Rates ........................................................................................................35 5.4 Activities Measured in TAMS ....................................................................................36 ii Canadian Soft Outdoor Adventure Enthusiasts – A Special Analysis of the Travel Activities and Motivation Survey (TAMS)
Page 2 and 3: Canadian Soft Outdoor Adventure Ent
Page 6 and 7: 1. Introduction Canada offers a wid
Page 8 and 9: 2. Executive Summary 2.1 Soft Outdo
Page 10 and 11: 2.4 Overlap With Other Activity-Bas
Page 12 and 13: 2.8 Summary The domestic Soft Outdo
Page 14 and 15: 3. Canadian Soft Outdoor Adventure
Page 16 and 17: Table 2: Place of Residence of Cana
Page 18 and 19: 3.3 Demographic Characteristics of
Page 20 and 21: Table 6: Demographics of Canadian S
Page 22 and 23: 3.4.2 Other Outdoor Activities Whil
Page 24 and 25: 3.4.4 Performing & Visual Arts Acti
Page 26 and 27: One might have expected the outdoor
Page 28 and 29: 3.6 Ways to Reach Soft Outdoor Adve
Page 30 and 31: 4. Projections to 2026 4.1 Introduc
Page 32 and 33: Table 17: Regional Shifts in Canadi
Page 34 and 35: As noted above, the trend reverses
Page 36 and 37: 4.5 Destination Choices Over the ne
Page 38 and 39: 5. Appendix 5.1 TAMS Definitions Th
Page 40 and 41: 5.3 Attraction Rates Table A-2: Att
Page 42: Games (as a spectator) Amateur spor

Canadian Soft Outdoor Adventure Enthusiasts - Canadian Tourism ...

You also want an ePaper? Increase the reach of your titles

Delete template?

Save as template?