2. Cornwall Wildlife Trust - an overview

5. Monitoring and review
Actions will be reviewed and monitored annually alongside associated budgets and fundraising plans. Key performance
indicators are identified as a measure of our achievement of our four-year targets. There will be a mid-term review of
this Plan early in the 2013-2014 financial year.
Cornwall Wildlife Trust Strategic Plan 2012-15 Summary of Key Performance
Indicators
Between 2012 and 2015 our key Living Landscape targets are:
Active involvement in at least four Living Landscape programmes by 2015.
Active involvement in designating at least 20 new Local Sites by 2015.
Expanded Trust nature reserve network.
Between 2012 and 2015 our key Living Seas targets are:
A completed biotope map for the north coast of Cornwall by 2015.
A network of Marine Conservation Zones that provide adequate protection of the marine
environment with effective MCZ management strategies.
Effective management strategy protecting inshore bottlenose dolphin populations in place.
Between 2012 and 2015 our key inspiring people targets are:
Volunteer training programme in place.
Robust, self-sustaining network of VMCAs in place by 2015
Wildlife Gardening programme established in Camborne/Pool/Redruth area.
Five Acres/Two Burrows developed for use as key element in Trust’s awareness-raising
programmes.
Between 2012 and 2015 our key growing our resources for delivery
targets are:
Increase membership income to £400,000 a year by the end of 2015.
Recruit and manage 30 Team Gold volunteers to help organise 50 th events during 2012.
Between 2012 and 2015 our be widely recognised targets are:
New marketing strategy in place and implemented across the Trust by the end of 2012.
Demonstrate an increase in profile by 2015 to provide an understanding of the success of
marketing activity.
Between 2012 and 2015 our managing ourselves effectively targets are:
Revised committee structure in place.
Fully revised Health and Safety reporting processes in place.
Unrestricted cash reserves of £300,000 by the end of 2015.
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