Here - ABLE BC
Here - ABLE BC
Here - ABLE BC
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Store Layout<br />
When planning a store we consider several factors<br />
and implement as many as possible into the layout<br />
and design. Sight lines are critical to reducing<br />
theft; if people feel that there is no place to hide<br />
they are less likely to see what they can get away<br />
with. The racking should be laid out in such a<br />
way that it minimizes blinds spots and maximizes<br />
visibility from the cash area. The layout should also<br />
consider buying habits and tendencies. With beer<br />
being the highest seller in most markets, and men<br />
being the worst browsers, you need to ensure<br />
there is not a direct path to the beer and out the<br />
door. What you want to do is hit this demographic<br />
with additional products, with higher markups, so<br />
they remember to pick up a bottle for the party<br />
on Friday night or get some wine for their wives.<br />
Cash Area<br />
Cash areas should always be raised, giving the<br />
staff a better view over the racking and displays.<br />
This is part of eliminating opportunities for theft<br />
and supporting the staff to provide better service<br />
to their customers. The cash area is another<br />
excellent location for generating additional sales<br />
and should have sufficient counter and space<br />
to support product display. By adding onto the<br />
existing face of your cash counter, you create<br />
" With beer being the highest seller in most markets,<br />
and men being the worst browsers, you need to<br />
ensure there is not a direct path to the beer and out<br />
the door."<br />
display space for chips and candy, and can<br />
extend tops to accommodate smaller impulse<br />
buy items. We are not saying to clutter the cash<br />
area; organized, well positioned products are key.<br />
Lighting<br />
Lighting is an effective tool for directing people’s<br />
attention where you want it. You always want to<br />
light the product and have the product light the<br />
store. LED track lighting is the best solution for<br />
this. Pendant lighting at the cash counter can be<br />
used to add unique detail.<br />
Liquor Racking<br />
This is one area where government stores are<br />
generally well ahead of the private sector. They<br />
have been displaying product on wire racking for<br />
several years, while some of their private sector<br />
counterparts are still using bulky custom displays.<br />
Wire display racking is versatile, efficient, and cost<br />
effective. It provides built-in price rails, effective<br />
sign options, and the ability to easily expand. If<br />
you are still holding onto those custom displays,<br />
do yourself and your customers a favour by seeing<br />
what else is available. It will not only open up your<br />
space, it will take more products off the floor or<br />
out of the back and put it on the shelves!<br />
Whether you are considering future renovations or<br />
about to start one tomorrow, contemplate these<br />
ideas and make sure your renovation has a great<br />
impact on your existing patrons, new clientele,<br />
and most importantly, your bottom line!<br />
For all hospitality design and consulting services contact James<br />
Bradley Consulting Inc. - the liquor industry experts at 604.781.1477<br />
or james@jbconsultinc.com.<br />
The Publican<br />
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