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For a small, independent establishment, it’s not easy competing against the<br />

big guys. Still, many pubs, bars and private liquor stores across <strong>BC</strong> are not only<br />

surviving, they’re thriving. Despite the challenges of fighting for the same<br />

business as chain restaurants or government liquor stores, they have found<br />

ways to offer something unique through their products, expertise, relationships<br />

with the community, and the special experiences they provide. <strong>Here</strong> are just a<br />

few things they do to stand out from the crowd.<br />

Offer Exceptional Products and the Occasional Surprise<br />

Queens Cross Pub<br />

“Chain restaurants are predictable,” says Andrew Wong, manager of the Black<br />

Sheep Pub & Grill in Maple Ridge. “You get the same experience every time<br />

you go. Where we differ is that we can do whatever we want with our menu.”<br />

You used to be able to step into just about any pub in <strong>BC</strong> and find the same few<br />

mass-produced beers on tap and the same handful of dishes on the menu. Not<br />

any more. Today’s pubs specialize in gourmet food and high-quality beverages<br />

that hail from every corner of the globe.<br />

Food has become especially important in the past few years. Thanks at least<br />

in part to tougher drinking and driving laws, food sales have skyrocketed.<br />

At the Black Sheep, the menu features everything from burgers to schnitzel,<br />

quesadillas and Asian dishes, while the Fox & Hounds Pub & Restaurant<br />

in Aldergrove has added a children’s menu on the restaurant side of the<br />

establishment. “People are a lot more responsible drinking that way,” explains<br />

manager Karen Ruchty.<br />

Being a smaller place also means that pubs and private stores can respond<br />

quickly to customer requests without the time-consuming hassle of going<br />

through a head office. “Flexibility [is key] - we can move as the customers move,”<br />

Wong shares. “We pretty much cater to our customers.”<br />

That’s even more important when it comes to drink selections, especially as the<br />

public grows more informed - and demanding - about beer, wine, and spirits.<br />

Queens Cross Pub in North Vancouver, for instance, recently added 10 new<br />

taps so it could jump on the craft beer trend. It has also increased its wineby-the<br />

glass program and added cocktails to the list. “Over the years, people<br />

have gotten a better wine knowledge, so we decided to get a better product,”<br />

describes manager Brent Armstrong. “We’re also starting to get into Scotch,<br />

wine, and beer tastings, and they seem to be really popular.”<br />

Staff Know What They’re Talking About<br />

The same customers drinking better beverages on pub night are the ones<br />

frequenting the province’s private liquor stores, knowing they will find<br />

exceptional products and expertise. Customers flock to The Strath Ale Wine &<br />

Spirit Merchants in Victoria for rare spirits, seasonal specials, and the province’s<br />

biggest whisky selection. They’ll also find a highly trained staff that includes<br />

several sommeliers along with assistant manager Richard White, who is a<br />

well-regarded expert on whisky. “I want to provide a store that I want to shop<br />

at myself,” he says. “We try to carry those harder-to-find spirits and liqueurs.”<br />

Meanwhile, over at St. Regis Fine Wines & Spirits in downtown Vancouver,<br />

manager George Baugh is a pro at suggesting what wine to pick up for dinner<br />

on your way home. After all, he has been in the wine business for more than 20<br />

years, including a stint as the wine-obsessed owner of the legendary Piccolo<br />

Mondo restaurant. “It’s a small store, so we are not able to carry everything<br />

that we would like to carry, but we do try to stock products that are harder to<br />

find,” he describes. This includes large format wines and <strong>BC</strong> wines that are not<br />

readily available at government liquor stores.<br />

The Publican<br />

27

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