ETIKA INTERNATIONAL HOLDINGS LIMITED - FinanzNachrichten.de

NEWS RELEASE
ETIKA INTERNATIONAL HOLDINGS LIMITED
(Company Registration No. 200313131Z)
Incorporated in the Republic of Singapore)
ETIKA ENTERS FAST FOOD SEGMENT WITH “TEXAS CHICKEN” FRANCHISE
- Exclusive, 10-year rights to develop “Texas Chicken” in Malaysia and
Brunei
- First restaurant scheduled to open in Klang Valley by December 2012
- Appoints industry veteran, Mr Ng Su Onn, formerly from 7-Eleven and
McDonald’s Malaysia, to head franchise segment
- Downstream expansion part of strategy to boost the “Etika” brand name
SINGAPORE, July 10, 2012 – Etika International Holdings Limited (“Etika” or the
“Group”), a company listed on the Mainboard of the Singapore Stock Exchange and
one of the world’s largest manufacturers and distributors of sweetened condensed milk
and a leading regional Food & Beverage group, has made its maiden entry into the fast
food segment with the “Texas Chicken” franchise.
From left to right: Mr Jim Hyatt (CEO of Cajun Global LLC), Mr Ng Su Onn (GM, Texas Chicken
(Malaysia) Sdn Bhd), Mr Billy Lim (CFO of Etika), Dato’ Jaya J B Tan (Chairman of Etika) and
Dato’ Kamal Y P Tan (Group CEO of Etika)
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Through its wholly-owned subsidiary, Texas Chicken (Malaysia) Sdn Bhd (formerly
known as Elite Café Sdn Bhd), the Group signed an exclusive, 10-year International
Multiple Unit Franchise Agreement (“Agreement”) with US-based Cajun Global LLC, to
develop and operate “Texas Chicken” restaurants from 2013 to 2022.
This marks a major step forward for Etika in its downstream expansion strategy to boost
the “Etika” brand name in key markets in Malaysia and around Asia. The restaurants will
serve American-styled, big juicy full-flavoured fried chicken, french fries, mashed
potatoes, coleslaw, onion rings, burgers, Honey-Butter biscuits, sundae and others.
At the signing ceremony held in Kuala Lumpur today, Etika’s Chairman, Dato’ Jaya
Tan, commented, “We are always on the lookout to creatively break new ground, while
we progressively and organically grow our businesses. We are so excited to be taking the
brand to Malaysia and to Brunei. The Malaysian and Bruneian markets represent a vast
and growing fried chicken segment with many opportunities to enhance growth as the
products are readily accepted.”
Group CEO, Dato’ Kamal Tan added, “We were looking to add a high-quality, branded
chicken restaurant chain to expand our current portfolio and also to tap on the
synergistic opportunities of the Group’s existing frozen food as well as beverage
products. With more than 1,700 locations worldwide spanning 22 countries and system
sales exceeding US$1.2 billion, “Texas Chicken” is a strategic fit for us as they have
global brand recognition, a streamlined operating system and experienced support
teams.
“To spearhead the business in this new segment, we have appointed franchise industry
veteran, Mr Ng Su Onn, as our General Manager. We are confident that Mr Ng, a
former Managing Director of 7-Eleven Malaysia and Executive Vice-President of
McDonald’s Malaysia, will help us to achieve our goal through his proven track record,
exceptional leadership, performance and results.
“This downstream expansion is also part of our growth strategy to increase the
presence of Etika Group’s identity and brand in key markets such as Malaysia and its
neighboring countries in Asia.
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“Our very first restaurant is scheduled to open in Klang Valley by December 2012.”
Etika intends to roll out the franchise model through its own stores and plan to open
them in well-populated areas with high traffic volume and tourism hotspots.
About Etika International Holdings Limited
Listed on SGX Catalist (previously known as the SGX-SESDAQ) in 2004, and upgraded
to the Mainboard in 2009, Etika International Holdings Limited is one of the world’s
largest manufacturers and distributors of sweetened condensed milk and a leading
regional Food and Beverage (“F&B”) Group. It also repacks and distributes
complementary products such as full cream milk powder, instant coffee powder and tea
dust. The Group’s “DAIRY CHAMP” trademark brand has grown to become a well-
regarded name and was awarded “Superbrand” status by the Malaysian Superbrands
Council for two consecutive years in 2003/2004 and 2004/2005.
Established in 1997, the Group has an extensive distribution network where it sells and
distributes directly to wholesalers, dealers, retailers and on-premise business operations.
Its products are also distributed through hypermarkets such as Carrefour, Giant, Tesco,
and Jaya Jusco (all under in-house brands as well as “DAIRY CHAMP” brand).
Today, the Group’s products can be found in over 60 countries around the world,
including ASEAN, East and West Africa, Central and South America, Middle East, and
other Asia-Pacific countries. Etika exports products under its “DAIRY CHAMP”
trademark, as well as other products manufactured by the Group under OEM
arrangements.
To strengthen its position as a leading regional F&B Group, Etika has made
acquisitions to expand into four key business segments: Dairies, Frozen Food,
Packaging and Others (including Nutrition and Beverages).
For more details, please visit the Group’s corporate website at www.etika-intl.com.
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ISSUED ON BEHALF OF : Etika International Holdings Limited
BY : Citigate Dewe Rogerson, i.MAGE Pte Ltd
1 Raffles Place
#26-02 One Raffles Place
SINGAPORE 048616
CONTACT : Ms Dolores Phua / Ms Chelsea Phua
at telephone
DURING OFFICE HOURS : 6534-5122 (Office)
AFTER OFFICE HOURS : 9750-8237 / 9667-5837 (Handphone)
EMAIL : dolores.phua@citigatedrimage.com
066/12/003/EIHL
July 10, 2012
chelsea.phua@citigatedrimage.com
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