5 Years of STRENFLEX - Strenflex Fitness Sport

W H Y S T R E N F L E X ?
For any company that wants to be
successful rather than fade into the
annals of history, it is a well known
fact that promotion and marketing
activities must be undertaken on a
regular basis. The marketing potential
offered by Strenflex makes it possible,
not just for gyms, but for other
organisations and personal trainers to
increase their name recognition and
gain new customers.
Those who recognise and properly
implement the opportunities and
initiatives provided by Strenflex as a
marketing tool will be able to reach
more people and enthuse them with
the fitness ideal. As licensed Strenflex
Fitness Test Centers (STCs) gyms,
personal trainers etc., will be able to
organise events at which the fitness
tests are carried out. It all depends
upon your own creativity and initia-
STRENFLEX fitness sport 12
Organise fitness test events with Strenflex
and increase your name recognition
tive. For example, STCs could easily work
together with their local municipality and
the schools in their region to hold their
own fitness test days.
The Strenflex Fitness Test is aimed at
children as well as adults. From children
as young as 12 right up into the older
age brackets – all can participate in the
tests. Currently, the oldest person to have
passed the test for the Strenflex Fitness
Sport Badge is Austrian, Franz Rastl – at
81 years of age. But beginners can measure
their performance too – in order to
reach out to an even wider public the
new Strenflex Basic Test has been introduced
from 2007. This special test for
beginners has been ‘filtered out’ of the
mainstream fitness test in order to ease
entry into fitness sport for (almost) everyone.
A particular aim is to motivate people
to keep up their fitness training over
the long term.
5 years of STRENFLEX 2002-2007
Beginning in 2007 the Federal Academy
of Sport in Linz, and therefore
Austria as a country, has taken the
first step in the right direction, again
showing the way Europe-wide: It is
now obligatory for all students to
complete a test of physical condition
as part of their initial aptitude test for
an educational course in fitness. This
is based on the criteria of the international
STRENFLEX organisation. Then,
upon completion of the respective
course of training – whether instructor
or trainer – gaining a STRENFLEX
achievement badge is a compulsory
requirement. This is intended
to ensure that fitness instructors are
also physically qualified to call themselves
as such.
How can the Strenflex Fitness
Test make your company better
known?
The Fitness Sport Badge motivates athletes
and provides black-on-white proof
of his/her performance. The Strenflex
Fitness Test Centers (STCs) can hold
their own Strenflex Fitness Test Days inhouse
or externally, attract new members
and retain existing customers over the
long term.