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A Gathering of Champions - The ESOP Association

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XXV<br />

25th ANNUAL CHAPTER CONFERENCE<br />

A <strong>Gathering</strong> <strong>of</strong> <strong>Champions</strong><br />

October 2-4, 2013<br />

Hotel Nikko, San Francisco


25th Annual California/Western StateS Chapter Conference<br />

A GATHERING OF CHAMPIONS<br />

“A <strong>Gathering</strong> <strong>of</strong> <strong>Champions</strong>” is set for October 2-4, 2013, at the Hotel Nikko in the<br />

championship city <strong>of</strong> San Francisco. <strong>The</strong> location provides the perfect setting to celebrate<br />

the <strong>Champions</strong> <strong>of</strong> <strong>ESOP</strong> and the Chapter’s 25th Annual Conference.<br />

This conference includes educational sessions ranging from <strong>ESOP</strong> basics to advanced issues<br />

and also includes several sessions for internal fiduciaries. We also have a full track developed<br />

for the most important part <strong>of</strong> an <strong>ESOP</strong> company: Its employee ownership culture.<br />

Join us to network with fellow <strong>ESOP</strong> companies and to learn how we can keep our <strong>ESOP</strong><br />

companies and the employee ownership movement in the winner’s circle.<br />

CONFERENCE TRACKS<br />

Rookies (A Sessions):<br />

New to <strong>ESOP</strong>s<br />

If you are new to the wonderful world <strong>of</strong> <strong>ESOP</strong>S, this track is right for<br />

you. <strong>The</strong> sessions in this track will help you to gain (or refresh) a basic<br />

technical understanding <strong>of</strong> how <strong>ESOP</strong>S work.<br />

Veterans (B Sessions):<br />

Experience with <strong>ESOP</strong>s<br />

Once you complete basic training, it’s time to move up. In this track, you<br />

will expand your technical <strong>ESOP</strong> skills with such sessions as advanced<br />

<strong>ESOP</strong> valuation issues and dealing with the Internal Revenue Service<br />

(IRS) and Department <strong>of</strong> Labor (DOL).<br />

Broadcasters (C Sessions):<br />

Communication and Employee Ownership Track<br />

A successful Communications Committee builds winning teams. This<br />

track highlights communications and the building <strong>of</strong> an employee<br />

ownership culture. Learn how to foster and keep alive the championship<br />

<strong>ESOP</strong> spirit.<br />

Agents (D Sessions):<br />

Internal Fiduciaries<br />

This new track at the Chapter Conference focuses on fiduciary issues.<br />

What is your responsibility to the players in your <strong>ESOP</strong>?<br />

<strong>ESOP</strong> Communications Fair<br />

Visit the <strong>ESOP</strong> Hall <strong>of</strong> Fame as the <strong>ESOP</strong> community displays their pride <strong>of</strong><br />

Employee Ownership.<br />

Searching for new ideas to communicate the benefits <strong>of</strong> your <strong>ESOP</strong> to your<br />

employees and customers? Looking for ways to motivate your employeeowners,<br />

have some fun, and expand your ownership culture?<br />

Come to the Communications Fair and check out the views <strong>of</strong> other<br />

companies until you find the perfect platform for your <strong>ESOP</strong> stance. View<br />

the videos, newsletters, training materials, websites, annual <strong>ESOP</strong> meeting<br />

materials and employee manuals to learn how top <strong>ESOP</strong> companies convey<br />

the message <strong>of</strong> employee ownership. <strong>The</strong> Communications Fair exhibits<br />

will feature displays from nominees for the Chapter’s 2013 Communication<br />

Excellence Award program, past winners and exhibits from other successful<br />

<strong>ESOP</strong> companies.<br />

<strong>The</strong> Communications Fair opens during the Welcome Reception on<br />

Wednesday evening and continues throughout Thursday and Friday.<br />

<strong>The</strong>re is no cost to participate and all <strong>ESOP</strong> companies are encouraged<br />

to join the Communications Fair. For more information contact Heather<br />

Fairbairn, Mountain Hardware & Sports (hleighn@hotmail.com).<br />

Thursday 2:00 p.m. – 4:30 p.m.<br />

Intensive Session for Senior Managers<br />

Pre-Registration Required – Limited to Senior Management<br />

<strong>The</strong> Senior Manager session will focus on Independent Board Members. We<br />

will discuss the role <strong>of</strong> independent directors and their use as members <strong>of</strong><br />

compensation, audit and governance committees. Consideration will be given<br />

to the method <strong>of</strong> selecting independent directors and determining the best fit<br />

for a company. Additional specific situations that will be addressed through live<br />

examples: How is an independent director different from an independent <strong>ESOP</strong><br />

trustee? How does an independent director interact with senior management?<br />

What is the director’s role in the <strong>ESOP</strong> valuation? What are the most common<br />

conflict-<strong>of</strong>-interest situations that <strong>ESOP</strong> companies encounter and how can the<br />

independent director help? This session is intended to help those companies<br />

considering the addition <strong>of</strong> their first independent director, as well as those<br />

companies already employing independent directors.<br />

Sam Geil, Geil Enterprises<br />

Gerry Salontai, PE, Salontai Consulting Group, LLC<br />

Larry Goldberg, <strong>ESOP</strong> Law Group LLP (moderator)<br />

Enrollment is limited to senior managers <strong>of</strong> <strong>ESOP</strong> companies.<br />

Pre-registration is required.


Wednesday, October 2<br />

8:30 a.m. Duffers to Dazzler Golf Tournament<br />

Consecutive tee times for up to 32 golfers<br />

Presidio Golf Course (separate registration fee)<br />

3:00 p.m. - 8:00 p.m. Registration Desk Open<br />

6:00 p.m. - 8:00 p.m. Welcome Reception and Communications Fair<br />

Start your conference experience at the Welcome Reception that also features our<br />

popular Communications Fair.<br />

Thursday, October 3<br />

7:30 a.m. – 5:00 p.m. Registration Desk Open<br />

7:30 a.m. – 9:00 a.m. Continental Breakfast<br />

8:45 a.m. - 9:00 a.m. Welcome and Opening Remarks:<br />

A chance for all to gather to learn about the conference and all its events. This year’s<br />

teambuilding exercise also begins at this time.<br />

9:00 a.m. – 10:15 a.m. Concurrent Sessions<br />

Session 1A: <strong>The</strong> Fundamentals <strong>of</strong> <strong>ESOP</strong>s<br />

All <strong>Champions</strong> begin by taking that first step. Step in to the arena for your first lesson<br />

on the basics <strong>of</strong> <strong>ESOP</strong>s. This session will focus on the basic mechanics <strong>of</strong> a leveraged and<br />

non-leveraged <strong>ESOP</strong> and defining <strong>ESOP</strong> terminology. <strong>The</strong>re will be plenty <strong>of</strong> time for<br />

questions.<br />

Paige Ryan, <strong>ESOP</strong> Services, Inc.<br />

Wendy Lankes, R.K. Schaaf Associates, Inc.<br />

Session 1B: Legislative Regulatory Update<br />

<strong>Champions</strong> are made and can be recognized through the legal system. <strong>The</strong> creation<br />

process includes legislation and regulations as interpreted by the courts. This session<br />

will provide attendees with the latest information on the legal and regulatory proposals<br />

and court cases that shape the operation <strong>of</strong> champion employee-owned companies.<br />

Karen Ng, Sedgwick LLP<br />

Jeremy Pelphrey, Fox Rothschild LLP<br />

Session 1C: <strong>ESOP</strong> <strong>Champions</strong>: Hall <strong>of</strong> Committees<br />

Effective <strong>ESOP</strong> Committees promote, cultivate and celebrate ownership culture all while<br />

educating employees on the benefits <strong>of</strong> the <strong>ESOP</strong> and employee ownership. <strong>The</strong> key to<br />

success in <strong>ESOP</strong> communication begins with your <strong>ESOP</strong> Committee. Learn from these<br />

<strong>ESOP</strong> champions on how to form an effective <strong>ESOP</strong> Committee and how they engage and<br />

educate their employee owners. We’re committed!<br />

Lauri Veverka, Entertainment Partners<br />

Allison Hunter, Tesco Controls, Inc.<br />

Kristen Kleiboer, Harrell Remodeling<br />

10:30 a.m. – 11:45 a.m. Concurrent Sessions<br />

Session 2A : Basic <strong>ESOP</strong> Corporate Governance: <strong>Champions</strong> Working Together<br />

<strong>ESOP</strong> <strong>Champions</strong> are employee owners, Management, Board <strong>of</strong> Directors, Trustees, and<br />

<strong>ESOP</strong> Fiduciaries. What are the relationships, roles, and responsibilities <strong>of</strong> these <strong>ESOP</strong><br />

<strong>Champions</strong>? Listen to this session on Corporate Governance, so you can learn how these<br />

champions relate and intertwine in an <strong>ESOP</strong> company.<br />

Robert Sanchez, National Wire & Cable Corporation<br />

Larry Renaud, Chatsworth Products, Inc.<br />

Victor Alam, Menke & Associates<br />

Session 2B: Lessons Learned: What Not to Do from a Fiduciary Perspective ~ Winners<br />

learn from their own mistakes<br />

<strong>Champions</strong> learn from the mistakes <strong>of</strong> others too. This is particularly important for<br />

anyone who might be an <strong>ESOP</strong> fiduciary. Learn from national experts who have coached<br />

the best!<br />

Martin Staubus, <strong>The</strong> Beyster Institute, UCSD<br />

Corey Rosen, <strong>The</strong> National Center for Employee Ownership (NCEO)<br />

Session 2C: <strong>ESOP</strong> <strong>Champions</strong>: Hall <strong>of</strong> Ownership<br />

Think like an owner. Do the employees at your company think like owners? On a daily<br />

basis employees contribute to the bottom line and ultimately the share price. <strong>The</strong>se<br />

champions will discuss how they build, maintain, and promote Ownership thinking at<br />

their company. Own it!<br />

Mary McDonnell, Entertainment Partners<br />

John Stricklin, Carl Warren & Company<br />

Session 2D: Basic <strong>ESOP</strong> Governance: Fiduciary vs. Settlor Activities<br />

Some champions are unknown or their success is not recognized. Who are these<br />

champions and what are their functions? This session will include a panel consisting <strong>of</strong><br />

an internal trustee that will discuss the differences between the trustee or fiduciary and<br />

the company sponsor (or settlor) <strong>of</strong> the <strong>ESOP</strong>. What are each <strong>of</strong> their roles and how do<br />

they help create champions?<br />

Matthew Goedert, Sedgwick LLP<br />

Doug Wright, Mountain Hardware & Sports<br />

12:00 p.m. – 2:00 p.m. Luncheon and Chapter Awards<br />

Join us for a buffet luncheon and the presentation <strong>of</strong> the Chapter Awards for<br />

Communications Excellence, Most Effective <strong>ESOP</strong> Committee and Best <strong>ESOP</strong> Event.<br />

2:00 p.m. - 4:30 p.m. Intensive Session for Senior Managers<br />

Pre-Registration Required – Limited to Senior Management<br />

Panel <strong>of</strong> <strong>ESOP</strong> Company Leaders:<br />

Sam Geil, Geil Enterprises<br />

Gerry Salontai, PE, Salontai Consulting Group, LLC<br />

Larry Goldberg, <strong>ESOP</strong> Law Group, LLP (moderator)<br />

2:00 p.m. - 3:00 p.m. Concurrent Sessions<br />

Session 3A: Basic Valuation<br />

All <strong>ESOP</strong> <strong>Champions</strong> did not become victorious overnight. Winning takes a keen<br />

understanding <strong>of</strong> the “game” and a coordinated effort <strong>of</strong> many! In an <strong>ESOP</strong> company, it is<br />

up to the employee-owners to push the share value up and keep it up. This heavy lifting<br />

takes knowledge. Explore the most significant factors that affect value and learn how<br />

employee-owners can influence company value. In this session, we’ll remove some <strong>of</strong> the<br />

mystery <strong>of</strong> the valuation game as our panelists take you through basic training and gear<br />

you up for victory at the buzzer.<br />

Sharyl David, Moss Adams LLP<br />

Mike Davidson, Gardeners’ Guild, Inc.<br />

Session 3B: <strong>ESOP</strong> Accounting and Annual Audits<br />

<strong>ESOP</strong>s with 100 or more participants are required to have their financial statements<br />

audited by an independent CPA. Our session will focus on preparing for and completing<br />

the audit, including the types <strong>of</strong> information required by the CPA, form <strong>of</strong> representations<br />

letter, coordination with legal counsel and the top 5 issues that generally arise in the<br />

course <strong>of</strong> the audit. We will also provide an update on the Financial Accounting Standards<br />

Board decision to defer implementation <strong>of</strong> additional valuation disclosure requirements<br />

in paragraph 820-10-50-2 <strong>of</strong> the FASB Accounting Standards Codification.<br />

Sandy Shoemaker, Ehrhardt Keefe Steiner & Hottman PC<br />

Session 3C: <strong>ESOP</strong> <strong>Champions</strong>: Hall <strong>of</strong> Generations<br />

Baby boomers, Generation X, Gen Y/Millennials, and the Generation Z/Virtual<br />

Generation are mixing it up in the workplace. Learn from these <strong>ESOP</strong> <strong>Champions</strong> on<br />

how they communicate <strong>ESOP</strong>s to the different generations and get buy-in or engagement<br />

in the ownership culture. Close the gap!<br />

Midori Cronky, Hot Dog on a Stick<br />

Oscar Rodriguez, RW Smith<br />

Susan Yoshiba, LeFiell Manufacturing<br />

Session 3D: Fiduciary As Shareholder: Voting Stock; Electing Directors<br />

This session is designed to fill in the blanks for <strong>ESOP</strong> trustees as to the practical<br />

implications <strong>of</strong> shareholder voting and communicating with employees when their<br />

input is required. <strong>The</strong> panel includes both inside and independent trustees to share their<br />

experience and engage the audience in a lively discussion <strong>of</strong> this interesting area.<br />

Richard Joseph, Alerus Financial (moderator)<br />

Larry Varblow, Chatsworth Products, Inc.<br />

Anthony Mathews, <strong>The</strong> Beyster Institute, UCSD<br />

3:15 p.m. - 4:15 p.m. Concurrent Sessions<br />

Section 4A: Basic <strong>ESOP</strong> Administration<br />

Becoming a champion takes both physical ability and technical know-how! During this<br />

session on Basic <strong>ESOP</strong> Administration, you will gain (or refresh) your basic technical<br />

understanding <strong>of</strong> how outside administrators and in-house personnel interact over the<br />

course <strong>of</strong> the year to complete the <strong>ESOP</strong> administration process. You’ll gain valuable<br />

knowledge about what the process looks like for our pr<strong>of</strong>essionals and what clients can<br />

do to make the process a smooth race to the finish line! Hear from an experienced <strong>ESOP</strong><br />

Administrator and Company Plan Sponsor on how they train for victory!<br />

Karen Ellis, Superior Farms<br />

Debra Stoll, Principal Financial Group<br />

Section 4B: Advanced Valuation Issues<br />

This session will focus on current valuation controversies and complex valuation issues<br />

facing on-going <strong>ESOP</strong>s, such as the impact <strong>of</strong> multi-stage transactions, changes in the<br />

repurchase obligation, and synthetic equity.<br />

Chris Kramer, Strategic Equity Group<br />

Pam Steverango, Chartwell Capital Solutions (and moderator).


Section 4C: <strong>ESOP</strong> <strong>Champions</strong>: Hall <strong>of</strong> Long Distance<br />

<strong>The</strong>se <strong>ESOP</strong> champions will discuss how to’s and tips on <strong>ESOP</strong> education, celebration,<br />

and communication with multiple locations/<strong>of</strong>fices and remote employees. Go the<br />

distance with these champions!<br />

Bill Flader, Caltrol<br />

Tracy Jackson, <strong>The</strong> Sleep Train, Inc.<br />

Rita Mould, KAPCO<br />

Section 4D: Fiduciary Responsibility: Benefit Requirements and ERISA guarantees<br />

<strong>The</strong> word Champion is a verb for <strong>ESOP</strong> Fiduciaries! You must act for, and promote the<br />

rights <strong>of</strong> <strong>ESOP</strong> participants. To do so, perfect your understanding <strong>of</strong> participant rights<br />

and outline a game plan for participant distributions, with an understanding <strong>of</strong> what you<br />

are required to provide, and where you have flexibility.<br />

Scott Adamson, Morgan, Lewis & Bockius, LLP<br />

Marcus Piquet, American <strong>ESOP</strong> Advisors, LLC<br />

4:30 p.m. - 6:30 p.m. Reception and Chapter Awards Presentation<br />

To allow our participants the opportunity to enjoy all that San Francisco has to <strong>of</strong>fer,<br />

there will be no formal dinner program. This cocktail reception will include the<br />

announcement <strong>of</strong> our Company and Employee-Owner <strong>of</strong> the Year Awards.<br />

10:00 p.m. – Midnight After-Party<br />

After you’ve enjoyed the city, stop on by for dessert and continue networking at our<br />

after-party.<br />

Friday, October 4<br />

7:30 a.m. – 9:00 a.m. Buffet Breakfast<br />

9:00 a.m. – 10:15 a.m. Roundtable Discussions<br />

10:30 a.m. –11:45 a.m. Concurrent Sessions<br />

Section 5A: Benefit Distribution Basics<br />

When we watch those huge celebrations at the end <strong>of</strong> a big victory, we imagine that this<br />

must be what it feels like to get that distribution check from the <strong>ESOP</strong>! In fact, it can be<br />

argued that the benefit distribution is the reason <strong>ESOP</strong>s exist. However, there is also an<br />

extremely complex set <strong>of</strong> rules to follow if those distributions are to be done correctly<br />

and create the best outcome for both the participant and the company. This session is<br />

structured to help provide you with the basics <strong>of</strong> the distribution “rule book” from the<br />

legal requirements to the “best practice” on processing these important transactions.<br />

Randy Shrake, Blue Ridge <strong>ESOP</strong> Associates<br />

Barbara Hileman, A-Z Bus Sales, Inc.<br />

Section 5B: Dealing with IRS Audits and DOL Investigations<br />

<strong>The</strong> U.S. Department <strong>of</strong> Labor (“DOL”) and the Internal Revenue Service (“IRS”) are<br />

charged with enforcements <strong>of</strong> laws and regulations governing <strong>ESOP</strong>s, just like the<br />

“Commissioners” who regulate the sports leagues. This session will provide guidance<br />

on what to expect and how to respond to DOL and IRS investigations, audits and<br />

examinations <strong>of</strong> <strong>ESOP</strong>s and proactive measures, when they call you in for “review.”<br />

Rachel Markun, Jackson Lewis LLP<br />

Nicholas L. Saakvitne, Saakvitne Law Corporation<br />

Section 5C: <strong>ESOP</strong> <strong>Champions</strong>: Hall <strong>of</strong> Fun & Games<br />

How can you make your <strong>ESOP</strong> into fun and games? Come and learn how this new<br />

“sport” is being discovered in <strong>ESOP</strong> organizations. <strong>The</strong>y will show you samples <strong>of</strong><br />

their version <strong>of</strong> <strong>ESOP</strong> games and how to establish them and set your own rules. Come<br />

play with the <strong>Champions</strong>!<br />

Adam Hochfield, Central Casting (Entertainment Partners)<br />

Susan Hoop, Recology<br />

Nancy Latu, Chatsworth Products, Inc.<br />

Session 5D: DOL Priorities for <strong>ESOP</strong> Fiduciaries<br />

<strong>The</strong> big question on everyone’s mind is “what the heck is the DOL thinking?” While<br />

we aren’t mind readers, this session will cover the topics, issues and hot buttons that<br />

are currently on the DOL’s radar.<br />

Dan Reser, Fiduciary Services, Inc.<br />

Kathryn Daly, Chartwell Capital Solutions<br />

Special thanks to Lithographix, Inc. for printing this brochure.<br />

We appreciate your continued support!<br />

Lithographix, Inc.<br />

An Employee Owned Company<br />

12:00 p.m. – 1:45 p.m. Buffet Luncheon<br />

Our teambuilding event concludes during today’s luncheon.<br />

2:00 p.m. – 3:00 p.m. Concurrent Sessions<br />

Section 6A: Basics <strong>of</strong> Repurchase Obligations<br />

On the <strong>ESOP</strong> field <strong>of</strong> play, few topics are more discussed than repurchase obligations.<br />

Although <strong>of</strong>ten painted as a potential pitfall, we mustn’t forget that the true Champion<br />

in <strong>ESOP</strong>s is the repurchase obligation and why the <strong>ESOP</strong> exists. It is the tangible<br />

evidence that the <strong>ESOP</strong> is succeeding in spreading wealth to places where it would<br />

not automatically exist on its own. For true success we must learn how to balance the<br />

competing interests between the cash needs <strong>of</strong> the company, the requirement to fund<br />

benefits to terminated employees as well as the need to provide value and benefits to<br />

current employees. This session will help you understand the basics <strong>of</strong> planning and<br />

managing this critical component.<br />

Paul Dougherty, Recology<br />

Kim Blaugher, Principal Financial Group<br />

Section 6B: Case Studies <strong>of</strong> <strong>ESOP</strong> Administration Issues<br />

Even when you know the rules <strong>of</strong> the game, sometimes a play in the field will baffle even<br />

the experts. Our session will walk you through real life sticky <strong>ESOP</strong> administration<br />

issues and the analysis used to resolve the issues.<br />

Kristina Cox, Recology<br />

Lynn Dubois, <strong>ESOP</strong> Law Group, LLP<br />

Section 6C: <strong>ESOP</strong> <strong>Champions</strong>: Hall <strong>of</strong> Technology<br />

Learn how these <strong>ESOP</strong> champions use intranets, websites, social media, portals, videos<br />

and other tools to communicate, educate, and celebrate the benefits <strong>of</strong> employee<br />

ownership. Come get your tech on!<br />

Lori Rodriguez, Hot Dog on a Stick<br />

Justin Standard, Entertainment Partners<br />

Lisa Betts, <strong>The</strong> <strong>ESOP</strong> <strong>Association</strong><br />

Section 6D: Fiduciary Case Studies:<br />

Important Cases and Guidance: Of all the champions <strong>of</strong> <strong>ESOP</strong>s, none are more important<br />

than the intrepid souls who voluntarily take on the risk <strong>of</strong> serving as the <strong>ESOP</strong> Trustee.<br />

Some do it because it is their job and some do it just for the good <strong>of</strong> their <strong>ESOP</strong>s, but in<br />

all cases these people are the principal protectors <strong>of</strong> <strong>ESOP</strong> benefits. This session is a<br />

chance for the attendees to witness a conversation among and interact with a panel <strong>of</strong><br />

fiduciary champions representing both pr<strong>of</strong>essional and non-pr<strong>of</strong>essional practitioners.<br />

<strong>The</strong> panel will engage in a wide ranging conversation about issues and outcomes from<br />

their individual perspectives and invite the audience to share their experiences.<br />

Neil M. Brozen, <strong>ESOP</strong> Services<br />

Merri E. Ash, First Bankers Trust Services, Inc.<br />

3:15 p.m. - 4:00 p.m. Post Game Wrap-Up<br />

An open forum to discuss the nuts and bolts <strong>of</strong> <strong>ESOP</strong>: Communications, Fiduciary<br />

and other areas. A panel <strong>of</strong> our leading experts will be on hand to share their<br />

wisdom on almost any topic you wish to discuss – even SF Giants trivia questions<br />

will be answered<br />

4:00 p.m. Chapter Conference Concludes<br />

Fundraiser to Benefit<br />

the Employee Ownership<br />

Foundation<br />

<strong>The</strong> CAWS Chapter is pleased to support the Employee Ownership Foundation<br />

and will hold another exciting fundraiser during this year’s conference.<br />

To donate a prize valued at $25 or more, please contact the Chapter <strong>of</strong>fice at (916)<br />

333-3280 or jenifer@caws-esop.org. Donations valued at $250 or more will receive<br />

special recognition during the conference.<br />

Drop your prize <strong>of</strong>f at the conference registration desk when you arrive or bring<br />

it to the Welcome Reception on Wednesday evening. If you don’t want to travel<br />

with your donated item, we can provide you with shipping instructions to the hotel.<br />

Thanks in advance from the CAWS fundraising committee for your support:<br />

Doug Wright (dougwright333@gmail.com)<br />

Mike Davidson (mdavidson@gardenersguild.com)<br />

Paige Ryan (paige@esopservices.com)<br />

Mark Bernstein (mbernstein@carlwarren.com)


Annual Duffers to<br />

Dazzlers Golf Tournament<br />

Wednesday, October 2, 2013 | 8:30 a.m. (consecutive tee times)<br />

Presidio Golf Course<br />

300 Finley Rd., San Francisco<br />

Separate registration is required. $150/player<br />

Proceeds benefit the Employee Ownership Foundation<br />

<strong>The</strong> 2013 Duffers to Dazzlers Golf Tournament to benefit the<br />

Employee Ownership Foundation is on again! <strong>The</strong> tournament will<br />

be played at the beautiful location <strong>of</strong> the Presidio Golf Course, just<br />

a few miles from Hotel Nikko. <strong>The</strong> price for golf is a very reasonable<br />

$150.00 which includes green fees, a delicious boxed lunch, a nice<br />

contribution to the Employee Ownership Foundation and a chance<br />

to win some excellent prizes.<br />

As always, the Tournament will be conducted according to our time<br />

honored rules:<br />

1) We may not play well, but we play fast.<br />

2) Golf is a game; we play it to have fun; we may take it seriously<br />

sometimes but never ourselves.<br />

3) When we get together, no matter what we are doing, the real<br />

winner is employee ownership, and finally,<br />

4) For the right price we could be influenced not to wear Nike logos<br />

when we play (just in case Phil Knight is listening and would<br />

like to avoid that embarrassment).<br />

<strong>The</strong> prestigious Presidio golf course opened for public play in 1995 and<br />

has quickly gained a reputation as one <strong>of</strong> the nation’s top public courses.<br />

Located just minutes from downtown San Francisco, this 18-hole<br />

course plays 6,500 yards <strong>of</strong> challenging golf winding through beautiful<br />

Eucalyptus and Monterey Pine trees in <strong>The</strong> City’s trademark hills.<br />

Join us for a unique <strong>ESOP</strong> golf experience on Wednesday, October 2<br />

with tee times starting at 8:30 a.m.<br />

Questions?<br />

Call or email Tony Mathews at amathews@beysterinstitute.ucsd.edu or 310.306.9142<br />

or Ron Cogan at rcogan@entertainmentpartners.com or 818.955.6295.<br />

Hotel, Transportation and Activities<br />

Hotel Nikko, 222 Mason Street, San Francisco, California 94102<br />

Experience the fine art <strong>of</strong> hospitality and the ultimate in personal service set<br />

in the midst <strong>of</strong> a city world-famous for its charming history and cutting-edge<br />

style. Hotel Nikko, just steps from Union Square in the heart <strong>of</strong> San Francisco,<br />

is an ideal destination for business travel or a special getaway.<br />

<strong>The</strong> special <strong>ESOP</strong> conference rate at the Hotel Nikko (King or two Queen<br />

beds) is $229/night, single or double occupancy, plus tax and gratuities.<br />

<strong>The</strong>re are also a limited number <strong>of</strong> upgraded rooms Nikko King ($249) and<br />

Imperial King ($299) available. Group rates are available 3 days prior and 3<br />

days after the conference dates. Reservations must be made by 5:00 p.m. local<br />

time on September 10, 2013. Reservations after this date will be handled on<br />

space and rate available basis.<br />

To make your discounted reservations, call the hotel at (415) 394-1111, tollfree<br />

800-248-3308, and ask for the “<strong>ESOP</strong>” rate. You may also make your<br />

hotel reservation online at https://resweb.passkey.com/go/esopassociation - enter<br />

reservation code S<strong>ESOP</strong>A for the CAWS Chapter rate.<br />

Things to do in San Francisco – from the Hotel Nikko Website: Keeping busy<br />

while you’re visiting the City by the Bay is not a problem, especially when<br />

you’re a guest at the Hotel Nikko. <strong>The</strong> hotel is within close proximity <strong>of</strong> many<br />

top things to do. Catch a hit play or musical at one <strong>of</strong> many historic theaters.<br />

Hop a cable car to Fisherman’s Wharf. Take a walk or ride a bike across<br />

the Golden Gate Bridge. Explore the unique shops and intricate alleyways<br />

<strong>of</strong> Chinatown. And discover the history <strong>of</strong> North Beach via an informative<br />

walking tour.<br />

Activities, Attractions, Entertainment, Shopping & Nightlife at Union Square:<br />

When you’re in Union Square, you’ll be surrounded by boutiques and major<br />

department stores, world-class restaurants, and innumerable galleries.<br />

<strong>The</strong>ater: Discover first-rate productions at such venerable venues as the<br />

Curran <strong>The</strong>ater, Orpheum <strong>The</strong>atre, Golden Gate <strong>The</strong>ater, and the Geary<br />

<strong>The</strong>ater.<br />

City Cable Cars: Running every day <strong>of</strong> the year, cable cars are a great way to<br />

get a feel for San Francisco and enjoy amazing views, from the Bay to the Bay<br />

Bridge.<br />

Chinatown: Experience the excitement <strong>of</strong> this neighborhood, which boasts<br />

a host <strong>of</strong> restaurants, herbal shops, and the Golden Gate Fortune Cookie<br />

Factory.<br />

Golden Gate Bridge: Opened in 1937, this veritable landmark, which connects<br />

the City with Marin County, is open to cars, pedestrians, and cyclists.<br />

AT&T Park: Watch the San Francisco Giants play baseball at beautiful<br />

AT&T Park, which is an old-time downtown ballpark with incredible<br />

views <strong>of</strong> the Bay.<br />

Fisherman’s Wharf: Spend a fun day exploring Fisherman’s Wharf where<br />

you’ll encounter fresh Dungeness crab and sea lions sunbathing at Pier 39.<br />

Japantown in San Francisco: <strong>The</strong> largest Japan town outside <strong>of</strong> Japan, this<br />

culture-rich neighborhood features an impressive array <strong>of</strong> shops, restaurants,<br />

and a spa for massages.<br />

Museum <strong>of</strong> Modern Art: Discover a fine collection <strong>of</strong> contemporary artwork by<br />

such artists as Jasper Johns and Cindy Sherman at the Museum <strong>of</strong> Modern Art.<br />

Alcatraz Island: One <strong>of</strong> the most popular attractions in San Francisco, Alcatraz<br />

Island <strong>of</strong>fers tours <strong>of</strong> the former federal prison whose most famous resident<br />

was Al Capone.<br />

Transportation<br />

Hotel Nikko is located at 222 Mason Street, San Francisco, CA. If using GPS<br />

to drive to the hotel, please input 180 Ellis Street, San Francisco, CA to arrive<br />

at the entrance.<br />

Valet parking is available at the hotel for a fee <strong>of</strong> $45 per 24 hour period.<br />

Several self-park garages are available within a few blocks (rates will vary).<br />

For a map and directions visit www.hotelnikkosf.com<br />

San Francisco International Airport is the closest airport about 14 miles away.<br />

Taxis and shuttles are available, although rates may vary.<br />

BART is available from the SF airport to the Powell St. station (3 blocks from<br />

Hotel Nikko). Get <strong>of</strong>f at Powell Street and head towards 5th Street. Turn right<br />

on 5th for 2 blocks and arrive at Hotel Nikko (approximately 30min ride).<br />

Oakland International Airport is the next closest airport about 20 miles away.<br />

Taxis and shuttles are available, although rates may vary and include a bridge<br />

toll fee.<br />

To take BART from the Oakland Airport, take the Air Bart bus to the<br />

Coliseum/Oakland Airport Station. Take the Daly City line and get <strong>of</strong>f at<br />

Powell Street. Head towards 5th Street and turn right on 5th. Walk 2 blocks<br />

and arrive at Hotel Nikko (approximately 45 min ride).<br />

North Beach: Come to “Little Italy” and savor a great meal, relax with a<br />

cappuccino in a cozy café, and soak up the sun in Washington Square Park.


<strong>The</strong> <strong>ESOP</strong> <strong>Association</strong><br />

California/Western States Chapter<br />

1900 Point West Way, Suite 222<br />

Sacramento, CA 95815-4706<br />

PRESORTED<br />

STANDARD<br />

US POSTAGE PAID<br />

LOS ANGELES, CA<br />

PERMIT #1831<br />

FORWARD SERVICE REQUESTED<br />

Registration Information<br />

Early-bird registration deadline and hotel reservation cut-<strong>of</strong>f date: September 10, 2013.<br />

Conference Registration:<br />

Please register on-line at www.regonline.com/esop2013<br />

One person may register a group and make changes if necessary. Credit cards and<br />

checks are accepted.<br />

<strong>ESOP</strong>s: A <strong>Gathering</strong> <strong>of</strong> <strong>Champions</strong><br />

Registration Fees:<br />

$425 <strong>ESOP</strong> <strong>Association</strong> Member rate (for Corporate, Affiliate or<br />

Pr<strong>of</strong>essional Members), before September 10<br />

$360 Additional registrants from <strong>ESOP</strong> <strong>Association</strong> Corporate Members<br />

(companies) only<br />

$475 <strong>ESOP</strong> <strong>Association</strong> Members, after September 10<br />

$675 Non- Members, before September 10<br />

$775 Non- Members, after September 10<br />

$150 Duffers to Dazzlers Golf Tournament (Wednesday, October 2)<br />

$50 Additional ticket for Thursday or Friday Luncheons*<br />

$50 Additional ticket for Wednesday or Thursday Evening Reception*<br />

*Friends and family are invited to join us for these functions. Tickets must be purchased in advance.<br />

A limited number <strong>of</strong> one-day only registrations for <strong>ESOP</strong> Members are available. See the<br />

registration site for details and pricing.<br />

Refund Policy: Full Refunds will be provided for cancellations received by September 10.<br />

No refunds will be given after September 10.<br />

Special Needs: <strong>The</strong> <strong>ESOP</strong> <strong>Association</strong> complies with all requirements <strong>of</strong> the Americans<br />

with Disabilities Act. If you require special accommodations to participate fully, please<br />

provide a written description <strong>of</strong> your needs.<br />

Questions? Call 916-333-3280 or email registration@caws-esop.org<br />

Schedule at a Glance<br />

Wednesday, October 2<br />

8:30 a.m. Tee Times Duffers to Dazzlers Golf Tournament:<br />

Presidio Golf Course (separate registration required)<br />

3:00 p.m. – 8:00 p.m. Registration Desk Open<br />

6:00 p.m. – 8:00 p.m. Welcome Reception and Communications Fair<br />

Thursday, October 3<br />

7:30 a.m. – 5:00 p.m. Registration Desk Open<br />

7:30 a.m. – 9:00 a.m. Buffet Breakfast<br />

8:45 a.m. – 9:00 a.m. Welcome and Opening Remarks : Teambuilding<br />

activity begins<br />

9:00 a.m. – 10:15 a.m. Concurrent Sessions 1<br />

10:30 a.m. – 11:45 a.m. Concurrent Sessions 2<br />

Noon – 2:00 p.m. Buffet Lunch and Awards<br />

2:00 p.m. – 4:30 p.m. Intensive Session for Senior Managers<br />

2:00 p.m. – 3:00 p.m. Concurrent Sessions 3<br />

3:15 p.m. – 4:15 p.m. Concurrent Sessions 4<br />

4:30 p.m. – 6:30 p.m. Reception and Awards<br />

6:30 p.m. – 10:00 p.m. Dinner on your own<br />

10:00 p.m. – Midnight After Party<br />

Friday, October 4<br />

7:30 a.m. – 9:00 a.m. Buffet Breakfast<br />

9:00 a.m. – 10:15 a.m. Roundtable Discussions<br />

10:30 a.m. – 11:45 a.m. Concurrent Sessions 5<br />

Noon – 1:45 p.m. Buffet Luncheon and Conclusion <strong>of</strong> Teambuilding Activity<br />

2:00 p.m. – 3:00 p.m. Concurrent Sessions 6<br />

3:15 p.m. – 4:00 p.m. Post Game Wrap-Up<br />

4:00 p.m. Conference Adjourns<br />

See you in Anaheim in 2014 – October 8-10 ~ Disney Grand Californian Hotel

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