Montana Brand Book 2: Activation (DRAFT) - Montana Office of ...

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how do we speak to them? 12
Everything communicates. From the font to the pictures to the colors to what you say and how you say it. The following information lays out the how. logo standards: Montana logo Recommended uses: all collateral and publications generated by Travel Montana and through consumer marketing, websites, web banners and internal communication. This logo is preferred when the piece it is applied to is created within the Montana brand standards and has other brand signifiers like photos, color palette and copy. montana logo with border Recommended uses: event sponsorship, shirts, note pads promotional materials (swag) and anything that are stand alone pieces. This logo is preferred when the piece it is applied to is created by other entities and needs another graphic element to convey the brand of Montana. 13
Page 1 and 2: T A B L E O F C O N T E N T S I. In
Page 3 and 4: VIBRANT & CHARMING SMALL TOWNS THAT
Page 5 and 6: SIDEBAR- HOW DID WE GET HERE? The g
Page 7 and 8: • 62% believe it’s important to
Page 9 and 10: these travelers with demographic an
Page 11: H O W Y O U C A N U SE THE PYRAMID:
Page 15 and 16: proper logo usage improper logo usa
Page 17 and 18: T y p o g r a p h y s t y l i s t i
Page 19 and 20: PMS 132 U at 10% PMS 5483 U | PMS 5
Page 21 and 22: photography standards: intimate Usi
Page 23 and 24: e x a m p l e I M A G E S T O I C O
Page 25: IMAGES TO ICONIFY COMFORT BY NIGHT

Montana Brand Book 2: Activation (DRAFT) - Montana Office of ...

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