Montana Brand Book 2: Activation (DRAFT) - Montana Office of ...

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good photo good story Use these examples to guide you in selecting photos. While the photos on the left show the correct subject they can be improved upon. The images on the right show scenes that either engulf the viewer or engage them with detail. More importantly, scenes that are unique and tell a story of exhilaration are the best choice. The picture doesn’t have to be perfect but it has to be engaging. 22
e x a m p l e I M A G E S T O I C O N I F Y M O S T SPECTACULAR SCENERY: GLACIER AND YELLOWSTONE national parks These example images help to illustrate brand platform one within specific areas of Glacier and Yellowstone National Parks. Studies show that over 50% of first-time visitors visit either Glacier National Park or Yellowstone National Park. By iconifying these parks, we brand Montana as a gateway to some of the most exhilarating experiences in the lower 48. When appropriate, showing accommodations and transportation alleviate any misconceptions of lacking amenities. The same exercise could be performed for those spectacular nature scenes in other regions of the state. 23
Page 1 and 2: T A B L E O F C O N T E N T S I. In
Page 3 and 4: VIBRANT & CHARMING SMALL TOWNS THAT
Page 5 and 6: SIDEBAR- HOW DID WE GET HERE? The g
Page 7 and 8: • 62% believe it’s important to
Page 9 and 10: these travelers with demographic an
Page 11 and 12: H O W Y O U C A N U SE THE PYRAMID:
Page 13 and 14: Everything communicates. From the f
Page 15 and 16: proper logo usage improper logo usa
Page 17 and 18: T y p o g r a p h y s t y l i s t i
Page 19 and 20: PMS 132 U at 10% PMS 5483 U | PMS 5
Page 21: photography standards: intimate Usi
Page 25: IMAGES TO ICONIFY COMFORT BY NIGHT

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