Montana Brand Book 2: Activation (DRAFT) - Montana Office of ...

Everything communicates. From the font to the pictures to the colors to what you say and
how you say it. The following information lays out the how.
logo standards:
Montana logo Recommended uses: all collateral and publications generated by Travel
Montana and through consumer marketing, websites, web banners and internal communication.
This logo is preferred when the piece it is applied to is created within the Montana brand standards
and has other brand signifiers like photos, color palette and copy.
montana logo with border Recommended uses: event sponsorship, shirts,
note pads promotional materials (swag) and anything that are stand alone pieces. This logo is
preferred when the piece it is applied to is created by other entities and needs another graphic
element to convey the brand of Montana.
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