Montana Brand Book 2: Activation (DRAFT) - Montana Office of ...

photography
standards:
intimate
Using closely cropped images helps to
capture the uniquely exhilarating but
personal experiences found in Montana.
Experiences like finding yourself an arm’s
length away from a bison (inside your
car, of course) or meeting Hazel and her
famous rainbow trout fish tacos. This
technique particularly works well illustrating
brand platforms two and three.
expansive
Spectacular scenery is the foundation of
our brand. Use images with open spaces
that convey a sense of exhilaration and
engulf the visitor.
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