2013 iGarden Certification Test - Proven Winners

2013 iGarden Certification Test
Must be complete by May 30, 2013
1. What percentage of consumers said that
knowledgeable advice from a garden center was
an important factor in their buying decisions?:
a. 30%
b. 50%
c. 70%
d. 90%
2. Proven Winners® promotes the brand to
consumers by using the following media:
a. The Gardener's Idea Book
b. Proven Beauty® - online magazine
c. Winners Circle® - monthly newsletter
d. Print ads in gardening and lifestyle magazines
e. Radio
f. Social media - Facebook®, Twitter, Pinterest, YouTube,
and bloggers
g. All of the above
3. Proven Winners® has how many regional
bloggers on its website?:
a. 3
b. 5
c. 8
d. 11
7. What different types of Supertunias® does Proven
Winners® offer?:
a. Supertunia® Vista - Traditional flower size, extra vigorous
for the landscape
b. Supertunia® - Traditional flower size
c. Supertunia® Mini - Slightly smaller flower than traditional
Supertunias®, but longer habit
d. Supertunia® Giant Pink - The largest flowering
Supertunia®
e. Supertunia® Doubles - Traditional size flower, but a double
flower
f. Supertunia® Charm - Smallest flower of the
Supertunias®, creates a tight mounding habit
g. All of the above
8. What is the number one selling variety of
Supertunia®?:
a. Supertunia® Vista Bubblegum
b. Supertunia® Pretty Much Picasso®
c. Supertunia® Royal Velvet
9. The National plant combination for 2013 is called:
a. Velvet Skies
b. Bermuda Skies
c. Heart's Desire
4. Proven Winners® tailors 70% of its
advertising to:
a. The national market
b. Local markets
5. Many of Proven Winners® radio spots are
customized to include the names of local
retailers:
a. True
b. False
6. Select all of the characteristics of Proven
Winners® annuals:
a. Easy care
b. All-season bloomers
c. Covered in bright colorful blooms
Disease free
d. Trialed and tested for proven performance
e. All of the above
10. Select which three plants make up the 2013
National plant combination?:
a. Supertunia® Royal Velvet
b. Superbells® Lemon Slice
c. Supertunia® Mini Sliver
d. Blushing Princess
11. Proven Winners® offers 3 different Lobularias that bloom
from April through November. They are:
a. Snow Princess®
b. Blushing Princess
c. Frosty Knight
d. The Headless Horsemen
12. What new annual will be one of only four varieties featured
in our national radio commercials?:
a. Senorita Blanca
b. Supertunia® Watermelon Charm
c. ColorBlaze® Keystone Kopper
d. Superbells® Lemon Slice

13. What is the number one selling variety of Superbells®?:
a. Superbells® Lemon Slice
b. Superbells® Cherry Star
c. Superbells® Tequila Sunrise
14. Blue My Mind Evolvulus is drought, heat and
humidity tolerant:
a. True
b. False
15. Proven Winners® has added over 30 new plants to their
perennial line in the past few years. Some of the newest
plants are:
a. Dianthus Fruit Punch®- 'Apple Slice', 'Black Berry Wild',
Coconut Punch', and 'Pomegranate Kiss'
b. Monarda 'Pardon My Pink' and 'Pardon My Purple'
c. Ligularia 'Bottle Rocket'
d. Sedum 'Pure Joy and 'Maestro'
e. All of the above
16. ‘Bottle Rocket’ grows best in:
a. Hot, dry environments in full sun
b. Cool, moist environments in part shade
17. Many of Proven Winners®’ hardy perennials, like Sedum
‘Pure Joy’ have features such as: (Select all that apply)
a. Drought tolerance
b. Salt tolerance
c. Rabbit resistance
d. Low maintenance
e. No deadheading
18. If a customer is looking for an easy perennial shade plant,
the best one to suggest is:
a. Sedum ‘Maestro’
b. Monarda ‘Pardon My Pink’
c. Hosta ‘Wheee!’
d. Heliopsis ‘Tuscan Sun’
19. ‘Cheyenne Sky’ is:
a. Salt tolerant
b. Wind tolerant
c. Great for erosion control
d. All of the above
20. What is just one reason Proven Winners® ‘Maestro’
Sedum is an easy plant?:
a. It does not need watering unless in a drought
b. It is an excellent shade plant
c. It has a single-color leaf
21. If your customers are interested in daisies it is best to
recommend:
a. ‘Going Bananas’
b. ‘Banana Cream’
c. 'Daisy Surprise’
22. The iBelieve ads that appear in trade
magazines are intended to:
a. Celebrate Proven Winners®’ relationship with its
customers
b. Introduce new varieties
c. Promote this year’s national combo
23. Proven Winners® ColorChoice® shrubs are:
a. Sourced from all over the world
b. Tested and trialed a minimum of 5 years across North
America before being introduced
c. Chosen for superior overall performance
d. All of the above
24. Unlike some Hydrangeas, soil alkalinity will not affect color
for both Bobo® or Incrediball®:
a. True
b. False
25. The new varieties of Lo & Behold, ‘Ice Chip’ and
‘Lilac Chip’, are:
a. More compact than ‘Blue Chip’
b. Less compact than ‘Blue Chip’
c. About the same as ‘Blue Chip’
26. The new ‘Let’s Dance’ Hydrangea series features which of
the following varieties? (Select all that apply):
a. Moonlight
b. Twilight
c. Big Easy
d. Starlight
27. Home Run® Roses are unique in that they:
a. Bloom from summer straight through until frost
b. Are resistant to black spot
c. Are resistant to powdery mildew
d. All of the above

28. The foliage of Gold Splash® maintains its color:
a. Through mid-summer
b. Through late-fall
c. Year round
d. Unless you overwater it
29. Judy Sharpton is our industry’s foremost expert on:
a. Annuals, perennials and shrubs
b. Creating beautiful, balanced combinations
c. Greenhouse growing
d. Maximizing the ‘shopability’ of your garden center
30. Judy Sharpton emphasizes the importance of:
a. Catering to a local audience
b. Catering to a national audience
c. Selling as many plants as you can to whomever you can
31. According to Judy Sharpton, if the consumer touches the
product, she is more likely to buy it:
a. True
b. False
32. The benefits of creating a Store-Within-A-Store include:
35. According to Judy Sharpton, which Proven Winners®’
marketing product ties everything together for the
gardener:
a. POP displays
b. ColorWise® materials
c. Gardener’s Idea Book
d. Store-Within-A-Store
36. Which of these is not one of our Proven
Merchandising Tips?:
a. Be the Local Expert
b. Use Proven Winners®’ POP and Packaging
c. Build a Store Within a Store
d. Stay open until midnight to accommodate late shoppers
e. Use the Gardener’s Idea Book
37. Select shirt size or the $6.00 credit towards P.O.P. for your
garden center:
a. Ladies M
b. Ladies L
c. Ladies X L
d. Ladies 2XL
e. Unisex L
f. Unisex XL
g. Unisex 2XL
h. $6.00 credit towards P.O.P.
a. Concentrating Proven Winners® materials in one place to
make shopping and restocking easier
b. Increasing consumer traffic in less used areas of a
retail space
c. Increasing the sales of all other products in the store
d. All of the above
33. Proven Winners® ColorWise® POP materials:
(Select all that apply)
a. Is based on the best variety color combinations
b. Capitalizes on the objective of the customer to shop
by color
c. Makes it easier on retailers to set up great
merchandising displays
34. Which Proven Winners® events are great in-store events
for bringing local customers into gardening centers?
(Select all that apply)
a. We Grow Smiles
b. Bloombox
c. Pink Day
d. Plant Fiesta