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2013 Retail Planning Guide

If a Picture is Worth 1,000 Words
Imagine what 100,000 Pictures Are Worth
To Proven Winners retailers, our online library of 100,000 high-quality
photos is worth plenty, but it’s completely FREE.
Nothing sells plants better than being able to see how they will look full
grown or in combinations. So feel free to use our images in your garden
center marketing efforts to inspire your customers. You can either browse
through this expansive library to find Proven Winners that match your ideas,
or if you’re looking for something specific, you can search using keywords
or a plant’s specific name.
We offer a low-resolution version for all viewers. If you need a highresolution
version, you just need to register for a professional account.
At left, top to bottom:
SUPERTUNIA ® Royal Velvet Petunia hybrid
SUPERTUNIA ® Raspberry Blast Petunia hybrid
SUPERTUNIA ® Bermuda Beach Petunia hybrid
SUPERTUNIA ® Lavender Skies Petunia hybrid
Front cover:
SUPERTUNIA ® Bordeaux Petunia hybrid

Learn and Earn with iGarden Certification
Research proves that a knowledgeable staff can positively influence consumers’
buying decisions. That’s why Proven Winners has provided FREE staff training
for the last 11 years and why we continue to be innovative in our approach.
What can you expect from the 2013 iGarden certification program available
online or on DVD Information on:
• The newest Proven Winners annuals, perennials, and shrubs.
• Other easy-to-grow varieties that will give your customers both satisfaction
and confidence – the two most important keys to return business.
• Unlocking the power of Proven Winners distinctive white containers –
the industry’s most powerful P.O.P. tool, labor-saving device, and merchandising
system, all rolled into one. Find out what you didn’t know about
these innovative containers.
• How Proven Winners is using social media, local
marketing, customized marketing materials, and the
power of a national brand to give your garden
center the edge.
• Five proven tips from Judy Sharpton, the
industry’s leading expert on merchandising.
Judy shows you how to use the Proven
Winners brand and readily available
support materials to become the
unquestioned local expert in your area.
• Creating and selling combos –
the ultimate upsell opportunity.
Feedback from owners, managers, and
employees who have taken advantage of the
iGarden program over the years confirms that
certification training is among the most beneficial
services Proven Winners offers, and it’s offered
exclusively to independent garden centers.
Take advantage of these tools to build a smart staff and
encourage strong sales. The 2013 iGarden certification
program is our way of thanking you for partnering with
Proven Winners and for making sure that you have every
resource for making that partnership a success.
Get Certified NOW – Program Ends in May
Velvet Skies
BLUSHING PRINCESS ® Lobularia hybrid
SUPERTUNIA ® Mini Silver Petunia hybrid
SUPERTUNIA ® Royal Velvet Petunia hybrid
1

What iGarden Certification Means for You
When your staff takes the time to become iGarden Certified,
there are some real benefits for your garden center. Here’s
what you can expect.
Plant Expertise that Sells
The first and most obvious benefit is that you’ll have a staff
that is well trained in the characteristics, growth habits, care
requirements, and new varieties of Proven Winners annuals,
perennials, and shrubs. Your employees will know how to take
full advantage of Proven Winners’ merchandising and marketing
support in ways that will not only increase sales of Proven
Winners plants but can establish your garden center as the
resource for local gardening expertise in your area.
Priority Listing on our Website
Following certification, your garden center will automatically
receive priority listing on the Proven Winners website for those
who visit our site from your local area. That results in great
visibility for your garden center, since millions of customers
visit our website every year.
You’ll also be entitled to display the Proven Winners Certified
Garden Center logo on your own website and at your garden
center, so customers can easily identify your expertise with
our plants. That expertise earns the trust of every customer,
from the beginning gardener to the passionate enthusiast.
Use Our Resources – FREE
As a Proven Winners certified garden center, you will also have
access to tools such as the Proven Winners Photo Library,
newsletters, and other marketing updates. You’ll be among the
first to hear about new initiatives and will have the opportunity
to be an active voice in the Proven Winners network.
Free Merchandise
Customers will want to find your certified staff members, so we’ll
send you a free Proven Winners t-shirt for every certified employee.
Or, if you prefer, you’ll receive a $6 credit per certified employee to
be used at the Proven Winners store, redeemable for P.O.P.
There’s no better way to build and maintain the excitement of the
coming season than kicking it off with Proven Winners iGarden
training for you and your staff!
An Easy Process
To start the iGarden certification process, simply go to
www.provenwinners.com/professionals/igarden
2

iGarden F.A.Q.s
How long does it take to complete certification
The iGarden certification video is approximately an hour
and fifteen minutes long. Most people can complete the
accompanying test in 30 minutes or less. Certification is
complete when all of the employees registered for the
training have completed and submitted their tests.
Can all of the employees certify at once
To expedite certification, companies with a location suitable
for the entire staff to view the video and immediately take
the test often opt to use the DVD version of the program,
print out the exams sheets, and fax (815-895-1873) the
exams to Proven Winners all at once. Employees may also
view the training video and take the test online from home.
Regardless of the method chosen, certification is
considered complete when the number of employees
registered matches the number of employees who have
submitted their tests.
Can I add or delete employees after the
initial signup
You may add or delete as many employees as you like by
simply returning to your iGarden manager’s registration
page. You will receive T-shirts or a $6 credit per certified
employee at the Proven Winners store, redeemable for
P.O.P. If you’d like to certify additional employees after
your garden center has become certified, please contact
us at 877-895-8138.
What about temporary, part-time, and
seasonal employees
All employees are eligible. Proven Winners encourages
you to train as many employees as possible, especially
those who will have face-to-face contact with your
customers. However, you do not need to certify all of
your employees to qualify as a certified Proven Winners
garden center.
How often must we certify to retain iGarden
certified status
Annual certification is required to maintain your iGarden
certified status.
Where should I go for more information about
the iGarden certification program
Everything you need to know about iGarden certification
can be found online at www.provenwinners.com/
professionals/retailers/certification.
When will I receive the T-shirts or store credit
After all certification tests have been submitted, T-shirts
will be shipped. If you elect to receive the credit for P.O.P.,
it will be applied to your manager’s account following the
submission of the tests.
How long does it take for my garden center’s
listing to appear on the Proven Winners
website after all has been completed and
all tests have been submitted
Priority listing will occur when the number of tests
submitted by your company matches the number of
employees registered for the test. This match triggers the
priority listing. If staff training has been completed and
fewer employees than anticipated have completed the test,
simply return to your manager’s registration page and make
sure the number of employees registered to certify actually
matches the number who submitted their tests. You may
do this by simply deleting unused employee numbers.
This reconciliation should trigger your listing. Feel free
to call our office if you have trouble – 877-895-8138.
Does the certification program cover new
perennials and shrubs as well as new annuals
Yes! The iGarden training program covers all categories
and will provide relevant knowledge for your customers
all season long.
By what date must our garden center complete
certification in order to become a certified
Proven Winners garden center
We strongly recommend your employees certify by May 1st
in order to take full advantage of the program during the
spring season. Certification tests will be accepted
through May 30th.
Will my staff find the training useful
Feedback from 2012 indicates that 98% of those who
took the training said they would take it again, if offered,
and 98% said they would recommend the training to
a co-worker.
3

1/4 of a Billion Connections with Gardeners
Every year, consumers are exposed to the Proven Winners brand through three different types of connections.
We make impressions with the consumer through what we own – our products, packaging, and web presence –
through our paid marketing efforts, and through the reputation we’ve earned. That reputation continues
to grow as we expand our efforts to inform, inspire, and respond to consumers.
How We Help You Boost Sales By Validating Consumers’ Purchases
Not only does strong advertising help sell plants, it also instills
confidence in gardeners after they’ve made a purchase. The more
frequent and targeted the message the more validation for the consumer.
That's why you’ll see Proven Winners commercials with a five-second
regional message on The Weather Channel in 50 top markets.
Here’s the list of the markets we’ll be displaying a regional
message to 2013:
New York
Los Angeles
Chicago
Philadelphia
San Fransico-Oakland-San Jose
Boston (Manchester)
Dallas-Ft. Worth
Washington, DC (Hagrstwn)
Atlanta
Detroit
Houston
Seattle-Tacoma
Tampa-St. Pete (Sarasota)
Minneapolis-St. Paul
Phoenix (Prescott)
Cleveland-Akron (Canton)
Miami-Ft. Lauderdale
Denver
Sacramento-Stktn-Modesto
Orlando-Daytona Bch-Melbrn
St. Louis
Pittsburgh
Baltimore
Portland, OR
Indianapolis
San Diego
Hartford-New Haven
Charlotte
Raleigh-Durham (Fayetville)
Nashville
Kansas City
Cincinnati
Milwaukee
Columbus, OH
Greenvll-Spart-Ashevll-And
Salt Lake City
San Antonio
Grand Rapids-Kalmzoo-B.Crk
Rochester
Omaha
Norfolk-Portsmth-Newpt Nws
Champaign/Springfield-Decatur
Memphis
Buffalo
Oklahoma City
Greensboro-H.Point-W.Salem
Harrisburg-Lncster-Leb-York
Providence-New Bedford
Des Moines
Louisville
The five-second message that follows Proven Winners
commercials on The Weather Channel is market specific.
4

Big Exposure Means Big Sales
Total Magazine Page Impressions:
54,704,961
Now that’s a big number. And with that kind of targeted exposure,
that number is sure to translate into customers – and sales – for
retailers. Here is where your customers will see Proven Winners ®
and Proven Winners ® ColorChoice ® print advertisements this spring:
Regional
Alabama Gardener
Arkansas Gardener
Carolina Gardener
Chicagoland Gardening
Georgia Gardener
Indiana Gardening
Iowa Gardener
Kansas City Gardener
Kentucky Gardener
Louisiana Gardener
Michigan Gardener
Michigan Gardening
Minnesota Gardener
Mississippi Gardener
Missouri Gardener
Northern Gardener
Ohio Gardener
Oklahoma Gardener
Pennsylvania Gardener
Tennessee Gardener
Virginia Gardener
Wisconsin Gardener
National
Better Homes & Gardens
Country Gardens
Country Living
HGTV
Inspirations
Martha Stewart Living
Southern Living
Sunset
Canada
Alberta Gardener
BC Home & Garden
Canadian Gardening
Canadian Living
Fleurs, Plantes et Jardins
Food & Drink
Fresh Juice
Garden Making
Manitoba Gardener
Ontario Gardener
Our 2013 National Combination will be
featured in advertising across a wide variety
of North American publications
Online
With popular gardening publications also offering online versions and e-newsletters, Proven
Winners has created colorful, engaging, and dynamic advertising geared to reach the online
readership of magazines such as Horticulture, Fine Gardening, HGTV, Canadian Gardening,
Canadian Living, Country Living, Sunset, Southern Living, and Birds & Blooms.
5

FREE Co-op Radio Program in 28 Markets
If your garden center is
in one of the 28 major
markets listed below, you
can take advantage of
our FREE co-op radio
advertising program.
All you need to do is
commit to ordering 3,500
Proven Winners plants in
our branded containers and
to carrying the varieties
featured here and you’ll be
eligible to be included in the
program in your area at no
cost. In 2013, over 3,500 radio
commercials will be aired
in a 16-week period in
the following cities –
Atlanta
Boston
Charlotte
Chicago
Columbus
Dallas
Detroit
Denver
Hartford
Houston
Kansas City
Los Angeles
Louisville
Minneapolis
New York
Philadelphia
Phoenix
Portland
Raleigh
Salt Lake City
San Diego
San Francisco
Seattle
Tampa
Washington, DC
Edmonton
Toronto
Vancouver
Featured Annuals
Blue My Mind ® Evolvulus
Superbells ® Lemon Slice Calibrachoa
Supertunia ® Vista Bubblegum Petunia
Supertunia ® Pretty Much Picasso ® Petunia
Featured Perennials
Fruit Punch Dianthus series
‘Maestro’ Sedum
‘Pardon My Purple’ Monarda
Summerific ® ‘Berrylicious’ Hibiscus
‘Tuscan Sun’ Heliopsis
‘Wheee!’ Hosta
Featured Shrubs
Bloom-A-Thon Rhododendron series
Bloomerang ® Purple Syringa
Home Run ® Rosa
Incrediball ® Hydrangea
Let’s Dance ® Hydrangea series
Lo & Behold ® ‘Blue Chip’ Buddleia
Oso Easy Rosa
“I wanted to take a moment to thank Proven Winners for your radio advertisement listing our business as a local
retailer. With this struggling economy, we can't begin to express our gratitude to have some business sent our
way. We have always admired your product, and it really is the number one plant brand that we carry.
Looking forward to continuing our professional relationship.”
Meghan Beers
Meldrum and Smith Nursery, Grosse Pointe, MI
6

Market
Campaign
Start Date
Retailer
Station Format Submission
Deadline
Atlanta, GA March 25, 2013 98.5 WSB Adult Contemporary March 4, 2013
Boston, MA April 29, 2013 106.7 WMJX Adult Contemporary April 8, 2013
Charlotte, NC March 25, 2013 107.9 WLNK Hot Adult Contemporary March 4, 2013
Chicago, IL April 15, 2013 99.5 WUSN/720 WGN Country/News/Sports March 25, 2013
Columbus, OH April 22, 2013 To Be Determined To Be Determined April 1, 2013
Dallas, TX March 11, 2013 103.7 KVIL Adult Contemporary February 18, 2013
Detroit, MI April 22, 2013 96.3 WDVD Hot Adult Contemporary April 1, 2013
Denver, CO April 1, 2013 To Be Determined To Be Determined March 11, 2013
Hartford, CT April 29, 2013 100.5 WRCH Adult Contemporary April 8, 2013
Houston, TX March 11, 2013 99.1 KODA Adult Contemporary February 18, 2013
Kansas City, MO April 22, 2013 104 KBEQ Country April 1, 2013
Los Angeles, CA March 11, 2013 103.5 KOST Adult Contemporary February 18, 2013
Louisville, KY April 22, 2013 To Be Determined To Be Determined April 1, 2013
Minneapolis, MN April 29, 2013 94.5 KSTP Adult Contemporary April 8, 2013
New York, NY April 8, 2013 106.7 WLTW Adult Contemporary March 18, 2013
Philadelphia, PA April 1, 2013 101 WBEB Adult Contemporary March 11, 2013
Phoenix, AZ March 11, 2013 99.9 KESZ Adult Contemporary February 18, 2013
Portland, OR April 8, 2013 103.3 KKCW Adult Contemporary March 18, 2013
Raleigh, NC March 25, 2013 101.5 WRAL Adult Contemporary March 4, 2013
Salt Lake City, UT April 1, 2013 100.3 KSFI Soft Adult Contemporary March 11, 2013
San Diego, CA March 11, 2013 94.1 KMYI Adult Contemporary February 18, 2013
San Francisco, CA April 8, 2013 96.5 KOIT Soft Rock March 18, 2013
Seattle, WA April 8, 2013 101.5 KPLZ Hot Adult Contemporary March 18, 2013
Tampa, FL March 11, 2013 104.7 WRBQ Classic Hits February 18, 2013
Washington, DC April 1, 2013 97.1 WASH Adult Contemporary March 11, 2013
Edmonton, AB April 29, 2013 103.9 CISN Country April 8, 2013
Toronto, ON April 22, 2013 98.1 CHFI Adult Contemporary April 1, 2013
Vancouver, BC April 29, 2013 103.5 CHQM Soft Rock April 8, 2013
Dates, stations, and markets subject to change without notification.
7

Newly designed, best-selling P.O.P. for 2013
New 23" x 23" and 18" x 18" square signs – 2-sided on coroplast with a grommet in each corner
NEW
NEW
NEW
NEW
NEW
NEW
SQL010 SQP010 SQL011 SQP011 SQL005 SQP005 SQL006 SQP006 SQL019 SQP019 SQL021 SQP021
NEW
NEW
NEW
NEW
NEW
SQL007 SQP007 SQL008 SQP008 SQL009 SQP009 SQL020 SQP020 SQL030 SQP030
New 11" x 7" benchcards – content matches the 23" x 23"/18" x 18" signs
23x23" signs – $26.50 each
18x18" signs – $24.50 each
11x7" benchcards – $3.50 each
(When ordering 23x23" signs, use the
SQL number. When ordering 18x18" signs,
use the SQP number.)
Dozens of additional signs and
benchcards are available. Visit our
online store to view them all.
NEW NEW NEW NEW NEW NEW
BC0110 BC0111 BC0105 BC0106 BC0119 BC0121
NEW NEW NEW NEW NEW
BC0107 BC0108 BC0109 BC0120 BC0130
New banners – 2.5' x 5' (vertical or horizontal), 2-sided with 4 grommets and
hemmed with 6' of roping on all 4 corners. Banners are $64.00 each
Spring 2013 New Varieties –
Set of 21 – 11x7" benchcards
SKU: BC_NV2013 $69.00 for set
This set includes a benchcard for each of the new
2013 Proven Winners introductions –
13 annuals and 8 perennials.
Individual benchcards can be purchased for
all Proven Winners annuals, shrubs
and perennials for $3.50 each.
NEW
NEW
NEW
NEW
NEW
NEW
BNV005
BNV006
BNV003
BNV004
NEW
NEW
NEW
NEW
BNH005
BNH006
Top 30 best-selling Annuals
Set of 30 benchcards – 11x7"
SKU: BC_TV2012 $100.00 for set
NEW
NEW
NEW
NEW
BNH003
BNH004
NEW
NEW
8
Shipping and handling charges are extra for all P.O.P.

Tag-shaped signs
New Tag-shaped signs available in 2 sizes: 18x45" size – $37.50 each or 12x30" size – $30.50 each
(When ordering 18x45" signs, use the DCT number, when ordering 12x30" signs, use the DCS number.)
To view the entire line of tag-shaped signs, visit our online store.
NEW NEW NEW NEW NEW NEW NEW NEW
DCT131 DCS131
DCT133 DCS133 DCT136 DCS136 DCT134 DCS134 DCT132 DCS132 DCT135 DCS135 DCT130 DCS130 DCT137 DCS137
New Vertical banners
2' X 5' Ultraflex blockout banner is printed with UV-resistant ink on two sides; 2" top and bottom rod pockets mean more options for hanging: $75.00 each
NEW NEW NEW
NEW NEW NEW
VPB001
VPB002 VPB003 VPB004 VPB005 VPB006
New “Chalkboard” signs
2' x 4' which are two-sided, coroplast, with 6 grommets
$104.00 each
Thriller, Filler, Spiller signs and benchcards
NEW
NEW
Thriller/Filler/Spiller 23x23" Posters (set of 3) – AS1001-23S $75.50 for set
Thriller/Filler/Spiller 18x18" Posters (set of 3) – AS1001-18S $70.00 for set
Thriller/Filler/Spiller Benchcard Set (set of 3) – AS1001-BC $10.50 for set
These signs and benchcards for also available for purchase individually
PWOD0002
PWOD0003
Benchtape – 4" x 100' roll, $25.00 each
NEW
QP2001
QP2002
PWOD0001
QP2003
NEW
Shipping and handling charges are extra for all P.O.P.
9

Tag-shaped ColorWise ® signs
18x45" size (set of 8) CWL001 $285.00 for set
12x30" size (set of 8) CWS001 $233.00 for set
These signs can also be purchased individually
ColorWise ® 11" x 7" benchcards – content matches the tag-shaped signs
Set of 8 benchcards CWB001 $24.00 for set
P. Allen Smith Platinum Collection signs and benchcards P. Allen Smith Platinum Collection – 40 plants in
the collection. These benchcards match the signs
and are available for $3.50 each online
P. Allen Smith Platinum Collection signs – 40 plants in the collection
Available individually online: 18x18" – $24.50 each 23x23" – $26.50 each
24x34" Proven Winners flowering shrub posters – $55.00 each
P. Allen Smith Platinum Collection – 40 plants in
the collection with additional information including
plant attributes. BC_PAS2013 $132.00 for set
11x7" Proven Winners
flowering shrub benchcards –
SM03252
CCP0003
CCP0004 CCP0002 CCP0001 CCP0005
New Planting Solution Posters –
24x34" posters $55.00 each Additional annual, perennial and shrub Planting Solution Posters
available online in the ‘Planting Solutions’ catalog.
SM26842
SM03344
NEW NEW NEW NEW NEW
PSS0001 PSS0004 PSS0005 PSA0001 PSP0001
SM18662
11x7" benchcards – $3.50 each,
all varieties available online
10
Shipping and handling charges are extra for all P.O.P.

Great PR for Your Garden Center is As Easy As 1, 2, 3
Looking for a way to reach new customers, generate publicity, and excite your staff Proven Winners has the ideas
and the materials to help you host and execute a great marketing campaign, or two or three, customized for your
garden center. A Smiles plant giveaway in early spring earns exposure for your garden center. A Bloombox container
workshop later in the season brings customers in and allows your staff to show their expertise. And a Pink Day
celebration gives you a chance to support a good cause while generating excitement and fun in your store.
These kits are just another way Proven Winners helps retailers
increase business.
1
The Bloombox Kit –
“Your Open House in a Box”
Everything you need to organize
3 container garden workshops,
customizable to your garden
center, including a complete
PowerPoint presentation.The
Bloombox Kit also includes 100 each of
3 fold-out brochures and 100 invitations.
PWBB2012 $100.00
2
3
The We Grow Smiles Campaign
A plant giveaway is a great opportunity to
serve your community while earning
goodwill and exposure for your garden
center. This campaign kit includes all
the marketing materials to make your event
successful – all you have to do is follow
the suggestions and provide the plants.
2 versions available:
WGS2012B – Kit with blank cards: $50.00
WGS2012C – Kit with custom cards: $70.00
Host a Pink Day
Nearly 250 retailers have already reaped the
benefits of hosting a Pink Day celebration, and
you can join them. Just plan your event around
promotion of Invincibelle ® Spirit Hydrangea
to bring interest to your garden center and to the
cause of breast cancer research. Make a slow sales
period into an opportunity to raise awareness
about your business and about this good cause.
Request a Free Planning Guide
Pink Day Kit: PW0326 $39.00
Kit includes: 5 T-shirts, 15 Pink Balloons, 10 Buttons,
and a set of Notecards
11

Don’t Have Time to Create Your Own Brochure
Take advantage of our Gardener’s Idea Book giveaway.
Each spring, hundreds of thousands of gardeners across North America anticipate the arrival of our Gardener’s Idea
Book and the inspiration, photos, and combination recipes that it brings. Make sure it reaches customers in your area
in 2013 by taking advantage of our customized mailing offer.
We’ll pay for the books, address them to your customers, and even include a customized promotional message for
your garden center. All you have to do is provide an Excel file with a mailing list and pay the postage costs. To take
advantage of this customized offer, a minimum of 500 customer addresses is required. To ensure delivery by your
desired date, please provide address information six weeks in advance.
For more details on postage fees, custom printing costs,
and quantity requirements, see the order form on page 19.
And for a list of annuals, perennials, and shrubs that
will be featured in the 2013 Gardener’s Idea Book,
visit our website, so you can place your 2013 order
with these popular varieties in mind.
12

More Ways to Ensure Your Gardeners’ Success and Your Sales
Proven Winners Plant Foods
Our premium plant food formulations provide the
additional nitrogen Proven Winners varieties need to
maximize their rates of growth and flower production.
You can recommend them with confidence to
your customers.
Proven Winners Premium Potting Soil
Consumers trust the Proven Winners name, and
offering premium potting soil that matches the brand
gives them a choice they can feel confident about.
Our product is grower-grade peat moss, composted
bark, perlite, Dolomite Lime to buffer soil pH,
and a professional wetting agent.
WaterWise ® Tan Tubing
100' roll; case of 4 – $83.00
Proven Winners Gardener’s Goods
Our line of all-natural skin care products is designed
with the gardener in mind. Lotion, soaps, and healing
balms in subtle scents will attract consumers and
create a great complementary sales opportunity.
WaterWise ® White Tubing
100' roll; case of 4 – $83.00
WaterWise ® Kit
Gardeners are always looking
for an easy, efficient solution for
the labor-intensive task of watering. WaterWise is that
solution. This special kit contains everything a gardener
needs to water up to 10 potted plants from a single
faucet. Plus, the system allows the user to combine
up to 3 kits in a single direction to run up to 90 feet
and water 30 containers.
13

Get Listed as a Retailer
Please fax this form to 815-895-1873.
You can also complete the form online at www.provenwinners.com.
We have registered in the past. Please
update our record and the number of
employees we want to certify.
First Name __________________________________________ Last Name ________________________________________________
Title _______________________________________________ Company ___________________________________________________
Store Location Address __________________________________________________ Address 2 __________________________________
City ____________________________________________ State/Province _______________________ Zip/Postal Code _______________
Shipping/Mailing Address ________________________________________________ Address 2 __________________________________
City ____________________________________________ State/Province _______________________ Zip/Postal Code _______________
Phone Number ___________________________ Alternate Phone Number _______________________ Fax Number ___________________
Company Email _______________________________________________________ Company Website_____________________________
(for consumers)
Even if you currently do not use the site, please provide your user name and password to gain future access to www.provenwinners.com.
User name ___________________________________________________ Password _________________________________________
Password should be 6-20 characters, letters and numbers only. No spaces please. Your user name and password ARE case sensitive.
Keep this information for your records.
Would you like to be listed on www.provenwinners.com as a retailer of Proven Winners products Yes No
14
Which Proven Winners plant products do you carry
Proven Winners
Proven Winners Perennials
Proven Selections Proven Winners ColorChoice
Flowering Shrubs
Which Proven Winners products do you use or carry
Proven Winners and/or Proven Selections branded logo pots
Proven Winners Premium Potting Soil
Proven Winners Premium Time Release Plant Food
Proven Winners Premium Soluble Plant Food
Proven Winners WaterWise ® Kits
iGarden Certification Training Program is a free program
that consists of watching an online video or DVD and taking a
test. In the program you will learn about the new and hot plants
and what is available to help you sell Proven Winners plants.
Number of employees you want to certify,
including yourself.
Total number of employees in company.
Please select the electronic communications you would like to receive:
What’s In Store Retailers Newsletter
Winners Circle Newsletter (Home Gardener)
Proven Beauty – Online Magazine (Home Gardener)
Go to www.provenwinners.com/professionals/marketing-tools/proven-beauty-magazine-1
to learn how you can add this online magazine to your own website.
Monthly News for Growers Newsletter
Would you like to receive a Proven Winners catalog and
information on other Proven Winners Programs Yes No
Will you be creating a Proven Winners Store-Within-A-Store this year
using Proven Winners for P.O.P. Yes No
In which months is your garden center open
January May September
February June October
March July November
April August December
Which months do you generally carry Proven Winners products
January May September
February June October
March July November
April August December

Point of Purchase Order Form
Brand Champion ID __________________
Billing Address
Company Name _____________________________________________________ Phone _______________________________________
Contact Name __________________________________________________________ Email ___________________________________
Street _____________________________________ City _____________________ State/Province ______ Zip/Postal Code _____________
Shipping Address
same as billing address
Company Name _____________________________________________________ Phone _______________________________________
Contact Name _________________________________________________________ Email ____________________________________
Street ____________________________________ City _____________________ State/Province ______ Zip/Postal Code ______________
Payment Method Credit Card Key Points ___________________
Name on card ____________________________________________ Credit Card # __________________________________________
Expiration ______________________ CCV _________________
Qty SKU Description Price Total
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Subtotal __________
Please fax completed form to 815.895.1873 or
email to orders@provenwinners.com
** You will be contacted with Shipping Total __________
Order Total __________
15

Bloom Box order form
Please fax this form to 815-895-1873.
You can also complete the form online at www.provenwinners.com.
This one beautiful package contains everything you need to
host a container design workshop at your garden center.
n Marketing materials, including: 100 preprinted and customizable postcards,
customizable poster artwork (not preprinted), and balloons
n Complete PowerPoint presentation and workshop outline
n 2 Ideas in Bloom t-shirts
n 100 Container Design Guides
n 100 Outdoor Living Design Guides
n 100 Combination Idea Guides
Cost of Bloom Box kit – $ 100 00 USD
Buy a Bloom Box now.
To order a Bloom Box kit, please fill out the order form below
and fax it to Proven Winners at 815.895.1873. Or you can
order online by going to www.provenwinners.com.
Company Name _______________________________________________ Contact Name ______________________________
Street Address _______________________________________________________ City ____________________________
State/Province _________________ Zip/Postal Code ___________________ Phone Number _____________________________
Postage payment: Visa MasterCard
Card # ________________________________________ CVV (3 digit number from back side of card): ________ Exp. Date _____________
_____ Number of kits needed at $100.00 each.
Total _________
Two unisex t-shirts will be included with each Bloom Box kit ordered. Please specify sizes needed: medium large x-large
Order additional brochures, t-shirts and balloons (shipping included):
Send me ____ additional pack(s) of 100 Container Design Guides at $30.00 each.
Send me ____ additional pack(s) of 100 Combination Idea Guides at $30.00 each.
Send me ____ additional pack(s) of 100 Outdoor Living Design Guides at $30.00 each.
Total _________
Total _________
Total _________
Send me ____ Ideas in Bloom T-shirt(s) at $12.00 per shirt. Quantity needed: medium large x-large Total _________
Send me ____ additional pack(s) of 12 balloons at $5.00 per pack.
Send me ____ additional pack(s) of 100 postcards at $10.00 per pack.
Proven Winners would like to help promote your event on our website, as well as with social
media platforms such as Facebook and Twitter . Please indicate your event’s details:
Total _________
Total _________
Grand Total _________
Date _______________ Time ____________________
Location: same address as above different location _____________________________________________
16

Pink Day order form
Pile on the pink! Increase sales of Invincibelle ® Spirit Hydrangea and promote your Pink Day fundraiser
with these items that show your commitment to the cause. From eye-catching POP to fun gear to get
your staff in the Pink Day spirit, we’ve got just the thing to decorate your garden center in style.
Company Name _______________________________________________ Contact Name ______________________________
Street Address _______________________________________________________ City ____________________________
State/Province _________________ Zip/Postal Code ___________________ Phone Number ____________________________
Postage payment: Visa MasterCard
Card # _____________________________________ CVV (3 digit number from back side of card): __ ______ Exp. Date _____________
SKU Description Unit price Quantity Total
33705 Invincibelle ® Spirit Hydrangea Benchtape – 4”x100’ roll $25.00 _______ _________
SM33704 Invincibelle ® Spirit Hydrangea POP Kit $38.00 _______ _________
PW0326 Pink Day Kit $39.00 _______ _________
CCP0005 Pink Day Promotional Poster $28.00 _______ _________
SM00009 Pink Day T Shirts – Pkg of 5 $38.00 _______ _________
203-017 Hot Pink Curling Ribbon – 100 Yards $2.28 _______ _________
118-204 11" Pink Balloons – Pkg of 12 $2.28 _______ _________
093-121 9" Pink Dots Plates – Pkg of 8 $2.98 _______ _________
096-001 Breast Cancer Wash Cloth $2.98 _______ _________
146-1539 Deluxe Pink Ribbon Canvas Tote Bag $14.89 _______ _________
086-107 Hot Pink Feather Boa $6.88 _______ _________
203-288 Paper Pastel Pink Cups – Pkg of 14 $2.28 _______ _________
014-50804P Pink Balloon Weight $1.13 _______ _________
163-870 Pink Bandana $1.83 _______ _________
163-1015 Pink Costume Wig $9.14 _______ _________
SM00010 Pink Day Buttons – Pkg of 20 $11.00 _______ _________
427-037 Pink Double Raffle Ticket Roll – 2,000 double tickets $9.14 _______ _________
163-658 Pink Feather Boa $6.88 _______ _________
148-193 Pink Poly Lei $0.32 _______ _________
439-052 Pink Ribbon Buttermints – Pkg of 50 $4.58 _______ _________
014-66146 Pink Ribbon Caution Tape – 3"x100' roll $7.46 _______ _________
146-1116 Pink Ribbon Drink Koozie $1.13 _______ _________
096-006 Pink Ribbon Flip Flops $4.54 _______ _________
070-079 Pink Ribbon Garland – 12' $2.28 _______ _________
146-1159 Pink Ribbon Notebook Pen Set $2.28 _______ _________
096-002 Pink Ribbon Reusable Bag $3.39 _______ _________
146-1415 Pink Ribbon Tattoos – Pkg of 12 $4.54 _______ _________
367-094 Pink Ribbon Terrycloth Wristband – Pkg of 12 $14.89 _______ _________
146-1536 Pink Ribbon Traffic Cones – Pkg of 12 $14.89 _______ _________
014-55612P Pink Tissue Ball $2.63 _______ _________
086-119 Pink White Flower Lei $1.13 _______ _________
Prices and specifications are subject to change without notice. All prices are in US dollars.
Prices do not include shipping.
Please fax this form to 815-895-1873.
Grand Total
_________
17

Smiles Campaign order form
Please fax this form to 815-895-1873.
You can also complete the form online
at www.provenwinners.com.
Contents include:
• 100 cards (customized cards - $20)
• 100 bands and seals
• 100 “We Grow Smiles” tags
• 100 floral picks
• 2 t-shirts (one large, one x-large)
• 48" x 11" banner
Orders will ship immediately.
Customized kits will ship 2-3 weeks after order is placed
Only
$
50
A $150 value
Company Name _______________________________________________ Contact Name ______________________________
Street Address _______________________________________________________ City ____________________________
State/Province _________________ Zip/Postal Code ___________________ Phone Number _____________________________
Postage payment: Visa MasterCard
Card # ______________________________________ CVV (3 digit number from back side of card): ________ Exp. Date _______________
Please send a “We Grow Smiles” kit with blank cards ($50.00) – WGS2012B
Please send a “We Grow Smiles” kit with custom cards ($70.00) – WGS2012C
Please note that Proven Winners ® branded containers MUST be used, so please check the box below. Thank you.
We agree to use Proven Winners ® branded containers
We will promote your event online in addition to using Facebook & Twitter
Event location _______________________________________________________________________
Custom imprint copy* __________________________________________________________________
____________________________________________________________________________________
Please fax your order to 815.895.1873 or order online at www.provenwinners.com
(if you will be having a large event, please call Sandy Wentworth at 877.895.8138)
* Please limit imprint copy to 40 words or less; if you would like your
logo included on custom cards, please email the logo file to
sandy@provenwinners.com.
18

Gardener’s Idea Book order form
Get the 2013 Gardener’s Idea Book for Your Customers – NOW.
We’ll provide the books, you just pay the postage.
Last year more than 600,000 gardeners found ideas, inspiration,
and exceptional plants in the Proven Winners Gardener’s Idea Book.
Be sure the 2013 edition gets in your customers’ hands by taking
advantage of our customized mailing offer. We’ll pay for the books,
address them to your customers, and even include a customized
promotional message for your garden center. All you have to do is
provide an Excel file with a mailing list and pay the postage costs.
To take advantage of this customized offer, a minimum of 500
customer addresses is required. To ensure delivery by your desired
date, please provide address information six weeks in advance.
Standard Back Cover with personalized line:
Add personalized line of type to the back cover.
Delivery within the continental US: $50.00 per 100 addresses
Delivery in Canada: $175.00 per 100 addresses
Compliments of XYZ Garden Center
Ima Gardener
1000 Country Lane
Anytown, USA 00000-0000
A marketing message can be added (limited to 45 characters including spaces).
Sorry – no logos.
Your customers’ mailing address will appear here in up to 4 lines.
A minimum of 500 customer addresses is required.
All orders for Option 1 must be placed by March 1, 2013.
Sign Up Now –
To join our program, please fill out the order form below and fax it to Proven Winners at 815.895.1873.
Company Name ______________________________________________ Contact Name _______________________________
Street Address _______________________________________________________ City ____________________________
State/Province _________________ Zip/Postal Code ___________________ Phone Number ____________________________
Marketing message (45 characters or less including spaces) _________________________________________________________
_____________________________________________________________________________________________________
Quantity ofGardener‘s Idea Books Needed (500 minimum) ___________________ Desired Delivery Date ______________________
Postage payment: Visa MasterCard
Card # ________________________________________ CVV (3 digit number from back side of card): __ ______ Exp. Date _____________
Please email an Excel file with your customers’ addresses (with a separate column for each field) to sandy@provenwinners.com.
To ensure delivery by your desired delivery date, please provide address information six weeks in advance.
19

2013 Radio Campaign Retailer Submission
Company Name ____________________________________________________ Phone _______________________________
Contact Name _______________________________________________________ Email ____________________________
Street _________________________________ City _____________________State/Province ______ Zip/Postal Code ________
What market are you interested in being included in ____________________________________________________________
Please confirm:
We will have at least 3,500 Proven Winners ® plants in the branded white container.
We verify that we are carrying the varieties featured below in our market.
Contact Signature _______________________________________________________________________________________
Featured Annuals
Blue My Mind ® Evolvulus
Superbells ® Lemon Slice Calibrachoa
Supertunia ® Vista Bubblegum Petunia
Supertunia ® Pretty Much Picasso ® Petunia
Featured Perennials
Fruit Punch Dianthus series
‘Maestro’ Sedum
‘Pardon My Purple’ Monarda
Summerific ® ‘Berrylicious’ Hibiscus
‘Tuscan Sun’ Heliopsis
‘Wheee!’ Hosta
Markets
All
All
All
All
Markets
CT, DC, IL,KY, MA, MI,
MN, MO, NY, OH, PA
CO, OR, UT, WA;
AB, BC, ON
CT, DC, IL, KY, MA, MI,
MN, MO, NY, OH, PA
AZ, CA, FL, GA, NC, TX
AZ, CA, FL, GA, NC, TX
CO, OR, UT, WA;
AB, BC, ON
Featured Shrubs
Bloom-A-Thon Rhododendron series
Bloomerang ® Purple Syringa
Home Run ® Rosa
Incrediball ® Hydrangea
Let’s Dance ® Hydrangea series
Lo & Behold ® ‘Blue Chip’ Buddleia
Oso Easy Rosa
Markets
CA, FL, GA, TX
CO, CT, MA, MI,
NY, OH; AB
CA, DC, MO, PA
CO, CT, IL, MI, MA, MN,
NY, OH, UT, WA; AB, ON
CA, DC, FL, GA, KY, MO,
NC, PA, TX; BC
AZ, KY, NC, OR; BC
AZ, IL, MN, OH, OR,
UT, WA; ON
Please fax completed form to 815.895.1873 or email to
tabatha@provenwinners.com
20

Order form for Proven Winners Soil, Plant Foods,
WaterWise ® and Gardener’s Goods ®
Company Name _______________________________________________ Contact Name ______________________________
Street Address _______________________________________________________ City ____________________________
State/Province _________________ Zip/Postal Code ___________________ Phone Number ____________________________
Postage payment: Visa MasterCard
Card # _____________________________________ CVV (3 digit number from back side of card): ________ Exp. Date _____________
SKU Description Unit price Quantity Total
PWSoilCR-15CF Proven Winners Premium All Purpose Potting Soil with $447.75 _______ _________
Continuous Release Plant Food – 1.5 cu. ft. bag,
75 bags per pallet
PWSoil-16Qt Proven Winners Premium All Purpose Potting Soil – $411.60 _______ _________
16 qt., 120 bags per pallet
PWCRPF Proven Winners Premium Continuous Release Plant Food – $101.04 _______ _________
2.5 lbs., 12 per case
PWCRPF Proven Winners Premium Continuous Release Plant Food – $262.00 _______ _________
2 oz., 200 per case
PWWSPF Proven Winners Premium Water Soluble Plant Food – $72.48 _______ _________
2.5 lbs. buckets, 12 per case
PW0313 WaterWise ® Container Watering Kit – Case 12 $270.00 _______ _________
PW0330 WaterWise ® White Tubing – 100' Roll; Case 4 $83.00 _______ _________
PW0317 WaterWise ® Tan Tubing – 100' Roll; Case 4 $83.00 _______ _________
PW0044 All-Natural Gardener Goods ® Muscle Rub – case of 8 $75.00 _______ _________
PW0048 All-Natural Gardener Goods ® Poppy Pumice Soap – $65.00 _______ _________
case of 12
PW0087 All-Natural Gardener Goods ® Rosemary Mint Liquid Soap – $100.00 _______ _________
case of 8
PW0046 All-Natural Gardener Goods ® Rosemary Mint Skin $105.00 _______ _________
Healing Balm – case of 12
PW0042 All-Natural Gardener Goods ® Sandalwood Citrus Lotion – $125.00 _______ _________
case of 8
PW0050 All-Natural Gardener Goods ® Tea Tree Lavender Lip Balm – $45.00 _______ _________
case of 12
Please fax this form to 815-895-1873.
Grand Total
_________

When Jamie Durie talks, a new generation of gardeners listens.
®
And in 2013 he’ll be talking a lot about Supertunia.
A new partnership with Jamie Durie, the HGTV personality and
international award-winning landscape designer, will provide
exceptional media exposure for the Proven Winners line of
Supertunia. It will also inspire a new generation of gardeners to
see these strong performers in a new light.
For retailers, that means new customers looking for old favorites.
So you’ll want to be sure to increase your Supertunia order in 2013
to capture the sales opportunities associated with what will surely
be an expanded interest in these best-selling varieties.
Here’s how Jamie will be promoting the Proven Winners brand and,
specifically, the Supertunia line of plants:
• Personal appearances on national and local television
• Presence on social media, including Facebook, Twitter, and Pintrest
• Information on his website, jamiedurie.com
• Planting Supertunia in his Hollywood home garden
• Coverage in his videos and his articles in national magazines
With his international reputation for gardening innovation and
his appeal with a contemporary gardening audience, Jamie is sure
to add to the excitement about Proven Winners and Supertunia.
And with three new Supertunia varieties, Picasso in Pink, Pink
Charm, and Watermelon Charm there’s a lot for gardeners
to be excited about.
Proven Winners is proud to receive Jamie Durie’s endoresement
of the Supertunia series, and we are pleased to be part of his
vision for the next generation of avid gardeners.
“ These Supertunias are not your grandmother’s
Petunias. Designed to suit time-poor Gen X’ers who
want a lot of impact in their outdoor room without
too much effort and to create a beautiful, colorful
space to make the most of their downtime. No
deadheading required and will grow at least three
feet long and wide in one season. Stay tuned as
I plant these beauties in my LA garden.”
SUPERBELLS ® PICASSO IN PINK
Petunia hybrid
111 East Elm Street, Suite D
Sycamore, Illinois 60178
Toll-free: 877.895.8138
Fax: 815.895.1873
www.provenwinners.com/professionals/retailers
© 2013 Proven Winners ® All rights reserved.