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If a Picture is Worth 1,000 Words Imagine what 100,000 Pictures Are Worth To Proven Winners retailers, our online library of 100,000 high-quality photos is worth plenty, but it’s completely FREE. Nothing sells plants better than being able to see how they will look full grown or in combinations. So feel free to use our images in your garden center marketing efforts to inspire your customers. You can either browse through this expansive library to find Proven Winners that match your ideas, or if you’re looking for something specific, you can search using keywords or a plant’s specific name. We offer a low-resolution version for all viewers. If you need a highresolution version, you just need to register for a professional account. At left, top to bottom: SUPERTUNIA ® Royal Velvet Petunia hybrid SUPERTUNIA ® Raspberry Blast Petunia hybrid SUPERTUNIA ® Bermuda Beach Petunia hybrid SUPERTUNIA ® Lavender Skies Petunia hybrid Front cover: SUPERTUNIA ® Bordeaux Petunia hybrid
Learn and Earn with iGarden Certification Research proves that a knowledgeable staff can positively influence consumers’ buying decisions. That’s why Proven Winners has provided FREE staff training for the last 11 years and why we continue to be innovative in our approach. What can you expect from the 2013 iGarden certification program available online or on DVD Information on: • The newest Proven Winners annuals, perennials, and shrubs. • Other easy-to-grow varieties that will give your customers both satisfaction and confidence – the two most important keys to return business. • Unlocking the power of Proven Winners distinctive white containers – the industry’s most powerful P.O.P. tool, labor-saving device, and merchandising system, all rolled into one. Find out what you didn’t know about these innovative containers. • How Proven Winners is using social media, local marketing, customized marketing materials, and the power of a national brand to give your garden center the edge. • Five proven tips from Judy Sharpton, the industry’s leading expert on merchandising. Judy shows you how to use the Proven Winners brand and readily available support materials to become the unquestioned local expert in your area. • Creating and selling combos – the ultimate upsell opportunity. Feedback from owners, managers, and employees who have taken advantage of the iGarden program over the years confirms that certification training is among the most beneficial services Proven Winners offers, and it’s offered exclusively to independent garden centers. Take advantage of these tools to build a smart staff and encourage strong sales. The 2013 iGarden certification program is our way of thanking you for partnering with Proven Winners and for making sure that you have every resource for making that partnership a success. Get Certified NOW – Program Ends in May Velvet Skies BLUSHING PRINCESS ® Lobularia hybrid SUPERTUNIA ® Mini Silver Petunia hybrid SUPERTUNIA ® Royal Velvet Petunia hybrid 1
Page 1: 2013 Retail Planning Guide
Page 5 and 6: iGarden F.A.Q.s How long does it ta
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Page 9 and 10: Market Campaign Start Date Retailer
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Page 15 and 16: More Ways to Ensure Your Gardeners
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Page 19 and 20: Pink Day order form Pile on the pin
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Page 23 and 24: Order form for Proven Winners Soil,

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