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1/4 of a Billion Connections with Gardeners Every year, consumers are exposed to the Proven Winners brand through three different types of connections. We make impressions with the consumer through what we own – our products, packaging, and web presence – through our paid marketing efforts, and through the reputation we’ve earned. That reputation continues to grow as we expand our efforts to inform, inspire, and respond to consumers. How We Help You Boost Sales By Validating Consumers’ Purchases Not only does strong advertising help sell plants, it also instills confidence in gardeners after they’ve made a purchase. The more frequent and targeted the message the more validation for the consumer. That's why you’ll see Proven Winners commercials with a five-second regional message on The Weather Channel in 50 top markets. Here’s the list of the markets we’ll be displaying a regional message to 2013: New York Los Angeles Chicago Philadelphia San Fransico-Oakland-San Jose Boston (Manchester) Dallas-Ft. Worth Washington, DC (Hagrstwn) Atlanta Detroit Houston Seattle-Tacoma Tampa-St. Pete (Sarasota) Minneapolis-St. Paul Phoenix (Prescott) Cleveland-Akron (Canton) Miami-Ft. Lauderdale Denver Sacramento-Stktn-Modesto Orlando-Daytona Bch-Melbrn St. Louis Pittsburgh Baltimore Portland, OR Indianapolis San Diego Hartford-New Haven Charlotte Raleigh-Durham (Fayetville) Nashville Kansas City Cincinnati Milwaukee Columbus, OH Greenvll-Spart-Ashevll-And Salt Lake City San Antonio Grand Rapids-Kalmzoo-B.Crk Rochester Omaha Norfolk-Portsmth-Newpt Nws Champaign/Springfield-Decatur Memphis Buffalo Oklahoma City Greensboro-H.Point-W.Salem Harrisburg-Lncster-Leb-York Providence-New Bedford Des Moines Louisville The five-second message that follows Proven Winners commercials on The Weather Channel is market specific. 4
Big Exposure Means Big Sales Total Magazine Page Impressions: 54,704,961 Now that’s a big number. And with that kind of targeted exposure, that number is sure to translate into customers – and sales – for retailers. Here is where your customers will see Proven Winners ® and Proven Winners ® ColorChoice ® print advertisements this spring: Regional Alabama Gardener Arkansas Gardener Carolina Gardener Chicagoland Gardening Georgia Gardener Indiana Gardening Iowa Gardener Kansas City Gardener Kentucky Gardener Louisiana Gardener Michigan Gardener Michigan Gardening Minnesota Gardener Mississippi Gardener Missouri Gardener Northern Gardener Ohio Gardener Oklahoma Gardener Pennsylvania Gardener Tennessee Gardener Virginia Gardener Wisconsin Gardener National Better Homes & Gardens Country Gardens Country Living HGTV Inspirations Martha Stewart Living Southern Living Sunset Canada Alberta Gardener BC Home & Garden Canadian Gardening Canadian Living Fleurs, Plantes et Jardins Food & Drink Fresh Juice Garden Making Manitoba Gardener Ontario Gardener Our 2013 National Combination will be featured in advertising across a wide variety of North American publications Online With popular gardening publications also offering online versions and e-newsletters, Proven Winners has created colorful, engaging, and dynamic advertising geared to reach the online readership of magazines such as Horticulture, Fine Gardening, HGTV, Canadian Gardening, Canadian Living, Country Living, Sunset, Southern Living, and Birds & Blooms. 5
Page 1 and 2: 2013 Retail Planning Guide
Page 3 and 4: Learn and Earn with iGarden Certifi
Page 5: iGarden F.A.Q.s How long does it ta
Page 9 and 10: Market Campaign Start Date Retailer
Page 11 and 12: Tag-shaped signs New Tag-shaped sig
Page 13 and 14: Great PR for Your Garden Center is
Page 15 and 16: More Ways to Ensure Your Gardeners
Page 17 and 18: Point of Purchase Order Form Brand
Page 19 and 20: Pink Day order form Pile on the pin
Page 21 and 22: Gardener’s Idea Book order form G
Page 23 and 24: Order form for Proven Winners Soil,

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