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No. 13 - Zumba

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<strong>Zumba</strong> ® Jammer Update<br />

March 14, 2012<br />

<strong>No</strong>. <strong>13</strong><br />

“Only those who will risk going too far can possibly find out how far one can go.” – T.S. Elliot<br />

Welcome New ZJs!<br />

Join us in welcoming the following <strong>Zumba</strong> Jammers to the ZJ Team! These 12 new ZJs completed their<br />

training and are now approved (and excited!) to jam around the world (with the noted restrictions in Section<br />

1.3 of the ZIN License Agreement). We know you will make the new ZJs feel like part of the team and help<br />

them get started!<br />

Alexi Montes – Mexico<br />

Alhery Varela – Mexico<br />

Cecilia Mills – United States<br />

Cesar Espinosa Camarillo – Mexico<br />

Cinthia Valencia – Colombia<br />

Claudia Gutierrez Mendez – Mexico<br />

Cristina Gonzalez – Mexico<br />

Cristina Benavides – Mexico<br />

Efren Munoz – Mexico<br />

Kelly Stewart –Trinidad<br />

Manny Sanchez – Mexico<br />

Marco Armando Garcia – Mexico<br />

2012 <strong>Zumba</strong> Instructor Convention – August 9-12, 2012!<br />

The 2012 <strong>Zumba</strong> Instructor Convention registration opens March 19 th !<br />

More information on the <strong>Zumba</strong> Jammer training, <strong>Zumba</strong> Jammer meeting, and ZIN Jam Sessions at<br />

Convention will be provided in the next update! (We are still tweaking some of the plans!)<br />

We look forward to seeing you at the Convention!<br />

Be Prepared for your Session!<br />

Are you prepared for your ZJ sessions? Use this checklist to be sure you are ready to give not just a Jam<br />

Session but an event that will impact not just your participants’ routines but also raise their expectation of<br />

themselves by your example!<br />

<br />

<br />

<br />

The most prepared and successful ZJs decide what routines they will be teaching before the day of your<br />

session.<br />

Ideally, you have a track list, choreography notes, and agenda ready at least a week before your<br />

session date.<br />

If you do wait until the day of your session to put these materials together, we ask that for future<br />

sessions you make an effort to plan ahead of time and make sure you are prepared for your sessions<br />

well ahead of time. After all, you are providing a service and your participants deserve to have a wellstructured<br />

and executed ZIN Jam session.<br />

Please note that these administrative duties are addressed with specificity in your new ZJ manuals that will<br />

be distributed soon. This check list is just to prepare you for some of the coming changes to the current<br />

manual. We suggest that you start working on this schedule so that you will be ready when the new<br />

requirements are published and enforced. As always, all requirements are based on proven methods that<br />

lead to success.


Reminder: ZIN Jam Session Cost<br />

It has come to our attention that some ZJs are passing on administrative costs to the participants. We<br />

understand that costs and fees can affect your net profit but the price for all ZIN Jam sessions must be<br />

standard at $30USD or local currency exchange equivalent. There are going to be costs of doing business<br />

or overhead expenses related to ZIN Jam sessions including copies, travel and PayPal fees but these costs<br />

should not be passed along to the participant in this program. We realize that this could affect your bottom<br />

line but we also hope that some of the recent improvements, i.e., emailing (which should save you some<br />

time), the advance copy of the Mega Mix volumes to help your preparation, continued promotion of the JAM<br />

program to bring awareness to your individual jams and the ability/option of registering online help to<br />

balance out any new fees. We are always working to help you!<br />

Consistent Payments for Sessions<br />

In an effort to be consistent, all ZJs using currency other than USD, please keep the $30USD equivalent the<br />

same for all participants of the same ZIN Jam session. For example, if the currency exchange rate is 19.36<br />

GBP upon receiving your first payment, round up to the next whole number (20GBP) and<br />

charge every subsequent participant 20 GBP, even if at a later date prior to your session the exchange rate<br />

is higher. This does not include payment received automatically through PayPal – because the currency<br />

exchange rate is already defined by PayPal. This might be a little more work in the beginning, mostly<br />

because it is different than what you might be doing now but this should actually help make registration<br />

easier!<br />

Stand Alone Choreography <strong>No</strong>tes and “Bonus” Songs<br />

We discovered something that we want to share with you. Based on regular feedback about Jam sessions<br />

through surveys, on the ZIN Forum and direct mail to the ZJC, we found that extra is not always better.<br />

Because of numerous comments we have decided to make a new rule that probably won’t affect most of<br />

you. Remember, rules are not created to limit or control the creative nature of your position but to<br />

standardize a process.<br />

Please take note that the distribution of choreography notes if there was no breakdown of that routine in<br />

your ZIN Jam Session is not permitted.<br />

“Bonus” routines/songs that are not explained (taught) are not useful and even can cause confusion with<br />

participants and are irrelevant. Remember ZIN Jam sessions must consist of only 4-5 routines.<br />

The only time “bonus” songs can be accommodated in a session is if you are teaching 4 songs and have<br />

sufficient time to break it down a fifth song. Additionally, you must provide choreography notes for the fifth<br />

“bonus” routine.<br />

Again, this rule is not to stop you from being amazing, it is to stop creating mixed expectations by<br />

participants who attend a lot of Jam Sessions.<br />

Jamming in Newly Opened Territories<br />

As you know, 2012 brought new changes to previously closed countries, which is awesome, but please hold<br />

off on holding ZIN Jam sessions in Hong Kong, Singapore, Thailand, and Malaysia until May 2012.<br />

However, you may lead <strong>Zumba</strong> Master Classes in these countries if you wish. If you are going to be in<br />

these areas a few times in the coming months it would be a great idea to host a Master Class. Holding a<br />

killer master class is a great way to get the local ZIN members interested in a ZIN JAM Session!


Participant Goal for 2012<br />

Thanks to each and every one of you amazing ZJs and your successful sessions, we all continue to grow<br />

and expand the ZIN Jam Program to reach more and more ZIN members around the world.<br />

In 2011, our average participant goal for sessions was 19. In 2012, we have set a goal to have an average<br />

of 22 participants per ZIN Jam session and to accomplish this goal we are asking for not only your help,<br />

because we know you are all giving 110% of your time, but also your suggestions to help boost this<br />

minimum average goal. We think that the program has gained recognition over the past year and that alone<br />

should help! Also, we continue to add new ZIN members to the community every month. Where do you<br />

think the best area for marketing the Jam sessions might be?<br />

The <strong>Zumba</strong> Jammer Committee has been working on the 2012 ZIN Jam Program Strategy to continue to<br />

improve the overall program, including the quality of <strong>Zumba</strong> Jammers (you are going to love what we have<br />

in store for you!) and ZIN Jam sessions. You will receive more updates as to what our goals and plans are<br />

for the program in future Updates or Emails.<br />

ZJ Coaches and their Title<br />

We don’t know about you, but we love the ZJ Coaches! This position was uncharted territory and these<br />

ladies have really brought value to the ZJ team by defining teamwork, professionalism and passion with<br />

their actions and support. Please remember that the <strong>Zumba</strong> Jammer “Coach” title is meant ONLY to be<br />

used for internal purposes – the Coaches are just for us and not to serve any purpose outside our ZJ group.<br />

Therefore, please do not advertise or publish that Dede McGaritty, Bianca Ayala, Anna Marchenko and<br />

Alena Groopman are ZJ Coaches. Our coaches to the outside world are just ZJs. We ask that you be<br />

aware that sharing with ZIN members that they are <strong>Zumba</strong> Jammer Coaches might constitute a breach in<br />

your and their contractual agreement with regards to confidentiality.<br />

ZJ and ZES Relationship<br />

The recent <strong>Zumba</strong> Jammer Training in Mexico set a high bar for an excellent working relationship between<br />

ZES and new ZJs. All three ZES from Mexico City attended the Training and subsequent ZIN Jam sessions<br />

in Mexico City to show their support for the ZIN Jam Program and the new <strong>Zumba</strong> Jammers. This kind of<br />

cohesion is what we need to not only grow the Program but help make new instructors successful and fill<br />

sessions!<br />

We hope that this is the beginning of a new standard for all ZES and ZJs! We suggest that all ZJs reach out<br />

and work on building a relationship with your local ZES by offering assistant in their trainings or master<br />

classes even if a chance for you to promote the ZIN Jam program cannot be given. Essentially, the<br />

networking opportunity alone is worth your time! Be sure that any promotion you do for the Program at<br />

trainings is approved by the ZES! Here are a few points to remember:<br />

<br />

<br />

Always maintain a professional demeanor in your ZJ activities. (We know you do but we always like to<br />

reiterate this one!)<br />

Please do not ask ZES to use their email database to promote any session or activity. Even the ZES<br />

wants to help; this kind or assistance could be inconsistent with the ZES contract.


ZJ at ZIN DAYS!<br />

Fact! Networking with new instructors helps fill your Jam Sessions!<br />

Fact! Getting to know ZIN members in person helps fill your Jam Sessions!<br />

Fact! Building a reputation in the ZIN Community takes more than an email!<br />

We hope that every Jammer participates in their country’s ZIN DAY! We would like to invite you to promote<br />

the program and yourself among your ZIN Community during these events! If a ZIN Day is coming near you,<br />

we will be sure to personally invite you to join us! Jam Sessions are quickly becoming a staple in a ZIN<br />

members’ journey to success! Don’t miss out on this amazing opportunity to meet and greet new instructors<br />

and make friends. (Don’t forget to bring a lot of business cards!)<br />

Pre-Session Survey by Alena Groopman, ZJ Coach<br />

With so many Mega Mix and popular songs to choose from, sometimes it can be a challenge to come up<br />

with the perfect 4-5 song track list for a jam. While I like to provide a variety of B1 and sometimes B2<br />

rhythms, I also like to know what my participants are most excited about learning.<br />

Offering a pre-session survey to registered participants can help you get to know your 30 ZIN members. I<br />

like to include questions about their favorite rhythm, favorite song, how long they’ve been teaching, and the<br />

one word that <strong>Zumba</strong> Fitness means to them, among other questions that give me insight on my<br />

participant’s interests.<br />

If most of my participants LOVE Merengue, then you can be sure that I’ll have one in the jam! If most of my<br />

participants are brand new instructors, then I will have 4 songs from each of the 4 basic rhythms to really<br />

ensure that they feel comfortable learning those songs with the Basic 1 steps they already know. Get to<br />

know your ZIN Members even before they jam and be an even more successful <strong>Zumba</strong> Jammer!<br />

UPDATE: Volunteering for Trade Shows<br />

If you are interested in volunteering at upcoming Trade Shows, there is now a NEW process for<br />

volunteering:<br />

1. Look up trade show schedule (soon to be on the ZJ Dashboard)<br />

2. Fill out the ZJ Volunteer Form (will be available on the ZJ dashboard soon).<br />

3. Wait for special events department to contact you.<br />

<strong>No</strong>te: Convention and Conference are not Trade Shows.<br />

KUDOS<br />

…to the <strong>Zumba</strong> Jammers who presented at the 2012 <strong>Zumba</strong> Instructor Conference in London for making<br />

ZIN Jam sessions a success! ZIN Jam sessions received AMAZING ratings! Anna Marchenko, Anne<br />

Herickx, Bernadett Fejszes, Eduardo Fajardo, Dede McGarrity, and Tamara Pitts – YOU ROCKED!<br />

…and to Mary Ellen Thompson and Jeffrey Franssen for having two of the overall top rated sessions for<br />

the 2012 <strong>Zumba</strong> Instructor Conference in London!

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