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Trade and Invest GOLD COAST - Business Gold Coast

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<strong>Trade</strong> <strong>and</strong> <strong>Invest</strong> <strong>GOLD</strong> <strong>COAST</strong><br />

Multi-Sector<br />

<strong>GOLD</strong> <strong>COAST</strong> CITY TRADE MISSION TO<br />

15 to 23 November 2011<br />

MIPIM Asia, Hong Kong <strong>and</strong> Southern China <strong>Trade</strong> <strong>and</strong><br />

<strong>Invest</strong>ment Roadshow to Guangzhou, Zhuhai <strong>and</strong> Beihai<br />

About the mission<br />

<strong>Gold</strong> <strong>Coast</strong> City Council (GCCC) is<br />

committed to supporting the city’s fastgrowing<br />

industries <strong>and</strong> in particular,<br />

encourage participation in export<br />

activities. Such activities aim to advocate<br />

the capabilities, products <strong>and</strong> services of<br />

the city’s export-ready businesses <strong>and</strong> to<br />

promote major <strong>Gold</strong> <strong>Coast</strong> projects direct to<br />

foreign investors.<br />

<strong>Gold</strong> <strong>Coast</strong> City Council is organising a trade<br />

mission to MIPIM Asia in Hong Kong, to be<br />

followed by an optional Southern China<br />

<strong>Trade</strong> <strong>and</strong> <strong>Invest</strong>ment Roadshow.<br />

MIPIM Asia is the pre-eminent real estate<br />

event in the Asia-Pacific region for industry<br />

professionals actively involved with or<br />

interested in the Asia-Pacific real estate<br />

market.<br />

The trade mission will also provide the<br />

opportunity for qualified companies to meet<br />

with a range of contacts in Hong Kong<br />

<strong>and</strong> in Zhuhai, Guangzhou <strong>and</strong> Beihai in<br />

Southern China.<br />

<strong>Gold</strong> <strong>Coast</strong> City Council is seeking<br />

expressions of interest from local<br />

industry to participate in this trade<br />

mission to Hong Kong <strong>and</strong> Southern<br />

China from 15-23 November 2011.<br />

Who should attend<br />

If your organisation is currently in one of<br />

the following key sectors, then you are<br />

encouraged to attend MIPIM:<br />

• commercial <strong>and</strong> industrial real estate<br />

professionals with opportunities available<br />

in major projects such as hotels <strong>and</strong><br />

shopping centres (note this trade mission<br />

is not suitable for residential real estate<br />

agencies)<br />

• property developers<br />

• architects<br />

• town planners<br />

• consultants to the property <strong>and</strong><br />

development industries<br />

<strong>Gold</strong> <strong>Coast</strong> businesses across the diverse<br />

range of sectors listed below may also<br />

benefit from participating in the <strong>Gold</strong> <strong>Coast</strong><br />

City Council Roadshow program in Hong<br />

Kong <strong>and</strong> Southern China:<br />

• food <strong>and</strong> beverage<br />

• corporate training <strong>and</strong> education<br />

• creative industries<br />

• clean technology <strong>and</strong> green building<br />

• sports <strong>and</strong> leisure<br />

Benefits<br />

The <strong>Gold</strong> <strong>Coast</strong> City Council mission to<br />

MIPIM Asia <strong>and</strong> Southern China will offer a<br />

unique opportunity to:<br />

• create awareness for local products <strong>and</strong><br />

services throughout Asia-Pacific<br />

• meet potential partners/distributors/<br />

agents/customers <strong>and</strong> general industry<br />

contacts<br />

• increase networking opportunities through<br />

Council’s Southern China partnerships<br />

• work collaboratively with other <strong>Gold</strong> <strong>Coast</strong><br />

companies to gain greater leverage in the<br />

market<br />

• participate in approximately three prearranged<br />

business matching appointments<br />

in each city with assistance from Council<br />

Note: additional meetings can be arranged<br />

through Austrade <strong>and</strong> are charged at the<br />

Austrade st<strong>and</strong>ard rate of $190 p/h.


MIPIM Asia, Hong Kong <strong>and</strong> Southern China <strong>Trade</strong> <strong>and</strong> <strong>Invest</strong>ment Roadshow<br />

15 to 23 November 2011<br />

Market Information<br />

Deng Xiaoping, one of China’s modern leaders,<br />

set the country on a transitionary path to a<br />

market-based economy in December 1978, when<br />

he instigated an ‘open door policy’.His idea was<br />

to modernise China by encouraging foreign trade<br />

<strong>and</strong> investment <strong>and</strong> stimulating the country’s<br />

economic growth.<br />

China’s ‘open door policy’ also coincided with<br />

a shift in thinking from a centralised planned<br />

economy to a so-called ‘socialist market economy<br />

with Chinese characteristics’. Consequently, this<br />

unique combination of Marxist ideology mixed<br />

with market liberalisation has contributed towards<br />

China’s economic growth.<br />

China has the fastest-growing manufacturing<br />

sector in the world, which has been propelled<br />

by extensive foreign investment, cheap l<strong>and</strong> <strong>and</strong><br />

a low-cost labour base. These conditions have<br />

given rise to an increase of foreign enterprises<br />

relocating manufacturing operations to China,<br />

<strong>and</strong> a boom in dem<strong>and</strong> for resources <strong>and</strong> raw<br />

materials.<br />

The country’s service sector continues to improve<br />

<strong>and</strong> exp<strong>and</strong> with the rise in prosperity <strong>and</strong> foreign<br />

investment. Consequently, there has been a<br />

structural shift in labour from agriculture to the<br />

manufacturing <strong>and</strong> services sectors, <strong>and</strong> also a<br />

shift from rural to urban living.<br />

Chinese authorities have placed an emphasis<br />

on ‘building a harmonious society’ as China<br />

reorientates towards a market-based economy.<br />

While almost all Chinese have benefited from<br />

a rise in income levels <strong>and</strong> living st<strong>and</strong>ards,<br />

growth <strong>and</strong> reform have brought on fundamental<br />

structural shifts in China’s economy. Some of<br />

the challenges Chinese authorities face include:<br />

reform of state-owned enterprises <strong>and</strong> banking<br />

system, widening income gaps, rising inflation<br />

<strong>and</strong> pollution levels.<br />

*Source: Austrade<br />

For further market information, please refer to the<br />

following websites:<br />

www.austrade.gov.au/China-Market-Overview/<br />

default.aspx<br />

www.dfat.gov.au/geo/fs/chin.pdf<br />

www.export.qld.gov.au/qld-exports-china.html<br />

Preliminary mission program<br />

Date<br />

Mon 14 Nov<br />

Tues 15 Nov<br />

Wed 16 Nov<br />

Thur 17 Nov<br />

Fri 18 Nov<br />

Sat 19 Nov<br />

Sun 20 Nov<br />

Mon 21 Nov<br />

Tues 22 Nov<br />

Wed 23 Nov<br />

Activity<br />

Bump in - MIPIM<br />

MIPIM Exhibition<br />

MIPIM Exhibition<br />

MIPIM Exhibition<br />

<strong>Business</strong> matching meetings<br />

in Hong Kong <strong>and</strong> Hong Kong<br />

investment seminar<br />

Free time<br />

Free time<br />

<strong>Business</strong> matching meetings in<br />

Zhuhai <strong>and</strong> Zhuhai investment<br />

seminar<br />

<strong>Business</strong> matching meetings in<br />

Guangzhou <strong>and</strong> Guangzhou<br />

investment seminar<br />

Option to visit Council’s sister<br />

city, Beihai<br />

*Mission schedule is tentative <strong>and</strong> subject to change.<br />

An itinerary will be designed to meet each<br />

companies individual meeting requirements. This<br />

may include travel to other destinations within the<br />

region. These costs will therefore be in addition to<br />

the estimates quoted below.<br />

We anticipate that in each of the cities visited,<br />

activities will include some or all of the following:<br />

• individual business matching meetings<br />

• meetings with business representatives, local<br />

chambers of commerce or similar organisations<br />

• tours of industry facilities <strong>and</strong> other sites based<br />

on the delegation’s composition <strong>and</strong> priorities<br />

Please advise through your expression of interest<br />

whether you are interested in joining <strong>Gold</strong> <strong>Coast</strong><br />

City Council’s entire trade mission to Hong Kong<br />

<strong>and</strong> Southern China or whether you would<br />

prefer to attend only MIPIM or the Southern<br />

China element.<br />

Mission costs<br />

Each participant will be expected to fund their<br />

own flights, accommodation <strong>and</strong> other costs<br />

associated with travel to Hong Kong <strong>and</strong><br />

Southern China.<br />

Estimated costs for a round trip economy airfare<br />

are between AUD $1,000 - $2,000 per person<br />

including taxes (Prices are subject to availability<br />

<strong>and</strong> may change).<br />

Estimated costs for accommodation for nine<br />

nights is approx AUD $2,000 per person (Prices<br />

are subject to availability <strong>and</strong> may change).<br />

Airfares <strong>and</strong> accommodation are to be<br />

booked independently by participants. Please<br />

feel free to contact Council’s corporate travel<br />

agent should you require further assistance:<br />

World Travel Professionals<br />

<strong>Gold</strong> <strong>Coast</strong> QLD 4217<br />

Tel: 07 5556 7222<br />

Fax: 07 5556 7200<br />

Email: goldcoast@worldtravel.com.au<br />

More information<br />

For further information, please contact:<br />

Emma Wallace<br />

<strong>Invest</strong>ment Attraction Officer<br />

Economic Development Branch<br />

<strong>Gold</strong> <strong>Coast</strong> City Council<br />

Tel: + 61 7 5581 7547<br />

Mob: +61 414 180 251<br />

Email: international@goldcoast.qld.gov.au<br />

or<br />

Mindy Adamson<br />

International Relations Officer<br />

Economic Development Branch<br />

<strong>Gold</strong> <strong>Coast</strong> City Council<br />

Tel: + 61 7 5581 7525<br />

Mob: +61 414 180 245<br />

Email: international@goldcoast.qld.gov.au<br />

Important dates<br />

Friday 2 September 2011<br />

Deadline for preliminary expression of interest<br />

Friday 23 September 2011<br />

Deadline to confirm participation <strong>and</strong> to be<br />

included in any GCCC publications<br />

TO REGISTER YOUR INTEREST IN ATTENDING<br />

PLEASE EMAIL<br />

international@goldcoast.qld.gov.au<br />

www.businessgc.com.au<br />

Please note: Completing your registration online does not guarantee<br />

your involvement, nor does it bind you to participation. This is simply a<br />

preliminary registration that represents interest from <strong>Gold</strong> <strong>Coast</strong> firms,<br />

<strong>and</strong> it will be used to inform Council’s future planning on how best<br />

to approach this mission.

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