Surf Expo - Orlando, Florida - Business Gold Coast

Trade and Invest GOLD COASTSport IndustryGOLD COAST CITY TRADE MISSION TOSurf Expo - Orlando, Florida8 to 10 September 2011Gold Coast City Council is seekingexpressions of interest fromlocal industry to participate inthe Surf Expo trade mission toOrlando, Florida, USA from 8 to10 September 2011.About the missionSurf Expo has been operating since 1976, itis where manufacturers and retailers in thesurf, skate, water sports, swim and resortindustries come together in a business-firstbuying and selling environment.Surf Expo is produced twice annually formanufacturers and retailers in the Board,Beach and Fashion industries. Held in Januaryand September in Orlando, Florida, Surf Expodraws buyers from specialty stores acrossthe U.S., the Caribbean, Central and SouthAmerica and around the world.Surf Expo features approximately 2,000booths of apparel and hardgoods and a fullline-up of special events, including fashionshows, annual awards ceremonies, and skateand other boardsport demos.Average buyer and exhibitor turnout pershow exceeds 15,000 attendees includingretailers, exhibitors and media.Surf Expo is endorsed by the Surf IndustryManufacturers Association (SIMA); theBoard Retailers Association (BRA), the WaterSports Industry Association (WSIA) andthe Association of Wind & Water SportsIndustries (AWSI). Visit www.surfexpo.comfor further background information.Who should attendSurf Expo caters for manufacturers andretailers in the following categories:The Boardsports CategorySurf – It’s the category that launched SurfExpo, the surfing industry’s oldest and largesttradeFor moreshow,informationfeaturing boards, sunglassesand t: +61 sun (0)7 protection 5581 7525 products, f: +61 boardshorts, (0)7 5581 7838juniors, e: businessgc@goldcoast.qld.gov.au footwear and fins. w: businessgc.com.auSkate – Surrounding the show’s streetcourse and vert ramp, it’s got a vibe all itsown and includes boards, trucks, rails,footwear, protective gear and accessories,and apparel for the youth culture.Wakeboard & Waterski – The marketplacefor boards, bindings, gear including clothing,helmets and wetsuits, fat sacs and pumps,plus other related accessories. Plus boats andjetskis, towers, pylons, racks, speakers, lights,and biminis.Kiteboard & Windsurf – Surf Expo isthe retailers’ resource for all wind-relatedboarding. Features kites, boards, sails,booms, masts, harnesses, bindings andrelated accessories.Stand Up Paddle – Features the boards,paddles and fins, plus accessories, racks andtraining videos.The Beach CategoryResort – From the local beach shop tothe upscale resort in the islands, the cruiseship and the mountains. It’s the mostcomprehensive collection in the resortindustry including tees and shorts, casualshirts, dresses, sarongs and batiks, jewellery,towels, plus premiums and souvenirs.The Fashion CategoryBoutique – For high fashion andcontemporary boutiques this categoryfeatures accessories, casual weekend wear,denim, footwear, sleepwear/loungewear,urban/street as well as high-end resortwearand swim, and spa and body products.Swim – With the largest collection ofswimwear exhibits in the country, you’llfind the latest juniors, missy, children’s andcontemporary styles.All shows are open to trade only.Benefits (provided by GoldCoast City Council)The Gold Coast City Council trade missionto Surf Expo, Orlando will offer a uniqueopportunity to:• display and promote your products as partof the Business Gold Coast hosted stand• gain an insight into the potential of the USmarket• create awareness for your product andservices in the US, the Caribbean, Centraland South America and around the world.• meet potential partners, distributors,agents, customers and general industrycontacts• increase networking opportunities throughCouncil’s strong global connections• participate in pre-arranged businessmatching appointments with assistancefrom Council• work collaboratively with other Gold Coastcompanies to gain greater leverage in themarket

Surf Expo - Orlando, Florida8 to 10 September 2011Preliminary mission programAn itinerary will be designed to meet each company’s individualmeeting requirements. This may include travel to other destinationswithin the region. This cost will, therefore, be in addition to theestimates quoted below. Preliminary trade mission activities include:• attendance at Surf Expo• individual business matching meetings• meetings with business representatives, local chambers ofcommerce or similar organisations• tours of industry facilities and other sites based on thedelegation’s composition and prioritiesDateActivity4 Sept Depart Australia for USA7 Sept Bump-in Surf Expo stand8 to 10 Sept Surf Expo Trade Show11 to 12 Sept Fort Lauderdale13 Sept Depart for Australia*Mission schedule is tentative and subject to change.Mission costsEach participant will be expected to fund their own flights,accommodation and other costs associated with travel to Surf Expo,Orlando, Florida and if applicable, on to Fort Lauderdale, USA.Estimated costs for a round trip economy airfare are between AUD$1,500 - $2,500 per person including taxes.Estimated costs for accommodation per night is approx AUD $100 -$AUD300 per person.Airfares & accommodation are to be booked independentlyby participants, please feel free to contact Council’s CorporateTravel Agent should you require further assistance:World Travel ProfessionalsGold Coast QLD 4217Tel: 07-5556-7222Fax: 07-5556-7200Email: goldcoast@worldtravel.com.auMore informationFor further information, please contact Clare Ramsay, IndustryDevelopment Officer – Sport, Economic Development Branch, GoldCoast City Council:Telephone: +61 7 5581 7458Email: cramsay@goldcoast.qld.gov.auor Ross Giudice, TradeStart Adviser, Gold Coast City Council:Telephone: +61 7 5581 7732Email: rgiudice@goldcoast.qld.gov.auImportant datesMonday 4 July 2011Deadline for return of preliminary Expression of InterestMonday 11 July 2011Trade Mission Briefing SessionWednesday 20 July 2011Deadline to confirm company participation in Surf Expo TradeMissionTO REGISTER YOUR INTEREST IN ATTENDINGPLEASE CLICK HEREinternational@goldcoast.qld.gov.auwww.businessgc.com.auPlease note: Completing your registration online does not guarantee yourinvolvement, nor does it bind you to participation. This is simply a preliminaryregistration that represents interest from Gold Coast firms, and it will beused to inform Council future planning on how best to approach thismission.