Press Release - Worldhotels

Press release New Hotels
Worldhotels launches its first branded hotels
Worldhotel The Rilano Munich, Worldhotel The Rilano Hamburg and Worldhotel
Saltanat Almaty to open in January 2011
Frankfurt, December 17, 2010 – Worldhotels, the leading group for independent hotels,
is proud to present its first branded hotels in Germany and Kazakhstan: Worldhotel The
Rilano Munich, Worldhotel The Rilano Hamburg and Worldhotel Saltanat Almaty. To be
launched in January 2011, they will be the first of the group’s 450 hotels to display the
Worldhotels brand prominently in the hotel name, exterior signage and at various
points of the property.
Worldhotel The Rilano Munich is located in the popular district of Schwabing, just 10
minutes from the city centre and close to the Allianz Arena, the Olympic area and the
BMW World. With 700m 2 of conference facilities, it is ideal for meetings and events.
The four star superior hotel features 150 fashionably furnished rooms, all with flat
screen TVs and ergonomic work stations. Guests will enjoy sleeping in specially
designed Rilano beds which were developed together with the leading German
manufacturer Mühldorfer and boast high-quality mattresses, duvets and an exquisite
selection of pillows. Culinary highlights are the bar Coffee Fellows, the Restaurant
mamma minuti as well as the modern Jazz restaurant where guests can study the
menu and place their orders with stylish iPads and a specially created Rilano App.
Spread over six floors with 170 rooms, Worldhotel The Rilano Hamburg is situated in
the Finkenwerder district, close to the headquarters of Airbus Germany and
overlooking Hamburg’s most exclusive neighbourhood Blankenese. All rooms of the
four star superior hotel are decorated in natural colours such as beige, soft vanilla and
woody dark brown and offer amazing views of the river Elbe. Guests can enjoy the
sauna and fitness area with solarium free of charge. In addition, the hotel offers five
modern conference rooms with air-conditioning and state-of-the-art technology. The
popular Fusion Bar serves exotic cocktails and a wide selection of wines. Another
highlight is the excellent restaurant River View with a summer terrace boasting
spectacular views of the luxury cruise liners and impressive container ships passing by
on the Elbe.
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The new four star Worldhotel Saltanat Almaty is scheduled to open in January and is
located in the historical heart of Almaty, Kazakhstan, within walking distance of famous
sights such as the Republic Square, Central State Museum and Presidential Palace,
and just three kilometres from the main train station and 15 kilometres from the airport.
The building has been completely renovated and features 60 modern rooms, all of
which are decorated in warm colours and fresh design elements and offer panoramic
windows, air conditioning, free wireless Internet and in-room print, scan and copy
amenities. Additional facilities include a restaurant with summer terrace, lobby bar and
fitness centre complete with state-of-the-art cardio and muscle exercise equipment.
“Our fist three branded hotels perfectly represents everything Worldhotels stands for”,
says Robert Hornman, Managing Director of the group. “They boast excellent facilities
for leisure and business guests to work, sleep, dine and unwind, whilst at the same
time featuring a great location and a unique style and atmosphere.”
Jandos Kumekbayev, General Manager of Worldhotel Saltanat Almaty, says: “We are
very proud to be among the first branded hotels of Worldhotels and we are looking
forward to benefiting from the wide range of sales, marketing, e-commerce and
technology assets that the group has to offer.”
Holger Behrens, Director of Rilano Hotels & Resorts adds: “We are excited to become
part of the global Worldhotels portfolio with two branded hotels. We will benefit from the
international exposure of our hotel and our guests will enjoy the same incentives that
the large chains offer, for example frequent flyer miles from 18 airline programmes,
which will give our hotel an additional competitive edge.”
The new branding solution of Worldhotels was introduced in September and is the ideal
alternative to standard franchise contracts. For a competitive all-inclusive annual fee,
four- and five-star hotels competing against global chains can now brand themselves
as a Worldhotel and benefit from the impact, support and strong return on investment
of a global brand while still maintaining their unique identity. By 2013, the group plans
to have added 50 branded hotels.
“Our focus is on guest experience and quality, not on standardising hardware”, says
Robert Hornman. “Our hotels offer premium facilities for discerning business and
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leisure travellers as well as a unique ambience and design. We believe that standards
don’t have to mean standardisation.”
For further information please contact:
Samantha Crossfield
The Saltmarsh Partnership
Tel.: + 44 (0) 20 7928 1600
samantha@saltmarshpr.co.uk
Andrea Hammes
Worldhotels
Tel.: +49 (0) 69 660 56 – 255
ahammes@worldhotels.com
About Worldhotels:
Worldhotels is an exclusive collection of the world's most unique independent hotels. Under
the banner "Unique Hotels for Unique People", it now has 450 affiliate properties in 250
destinations and 65 countries worldwide.
Celebrating 40 years of excellence, the company's mission is to offer business and leisure
travelers easy access to a wide range of 4 and 5 star hotels with character and distinction.
Each hotel in the Worldhotels portfolio has passed a rigorous selection process and meets
the group’s stringent quality standards. Over 1000 quality criteria are anonymously tested
on an annual basis.
Worldhotels ' guests benefit from an extensive selection of partnerships, including frequent
flyer programmes from 18 of the world's leading international airlines, including Air
France/KLM, United Airlines, Cathay Pacific and Lufthansa.
Through an unparalleled range of services covering global marketing, sales, training, and
e-commerce as well as state-of-the-art distribution and technology, Worldhotels gives
independent hotels the collective strength of a global hotel brand whilst still allowing them
to retain their individual character and unique identity.
For reservations or information, visit worldhotels.com. Photographic material is available in the
“news & press” section of worldhotels.com or from samantha@saltmarshpr.co.uk.
For the most up-to-date news follow Worldhotels on Facebook and Twitter.
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