30.10.2014 Views

Reading (1 hour 1 5 minutes)

Reading (1 hour 1 5 minutes)

Reading (1 hour 1 5 minutes)

SHOW MORE
SHOW LESS

Create successful ePaper yourself

Turn your PDF publications into a flip-book with our unique Google optimized e-Paper software.

PAPER 1<br />

<strong>Reading</strong> (1 <strong>hour</strong> 1 5 <strong>minutes</strong>)<br />

You are going to read a magazine article about tweenagers, a word used to describe an<br />

age group of children who are not yet teenagers. Choose the most suitable heading from<br />

the list A{ for each part (1-7) of the article. There is one extra heading which you do not<br />

need to use. There is an example at the beginning (0).<br />

Mark your answers on the separate answer sheet.<br />

A<br />

Tweenagers readily accept what<br />

they're told<br />

D<br />

The commercial value of the<br />

tweenage market<br />

G<br />

Tweenagers are in control of<br />

what they do<br />

c<br />

Factors affecting tweenage<br />

behaviour<br />

The young are getting older every<br />

day<br />

Basically a tweenager remains a<br />

child<br />

Tweenagers have real spending<br />

power<br />

H<br />

The end of childhood for<br />

tweenagers<br />

The need to belong is very<br />

strong<br />

:e<br />

0<br />

Tweenagers.It's one of those labels that marketing and<br />

advertising people stick onto new consumer groups to<br />

persuade them to buy more of the products that are<br />

suitable for their life-stage and their life-style. In the<br />

case of tweenagers, it's the eight to twelve-year-olds who<br />

want to grow up as fast as they can, and who copy the<br />

fashions and behaviour of the teenagers they can't wait<br />

to become.<br />

1<br />

In the UK there are about four million children in this age<br />

group and in the last ten years this group has become a<br />

clearly separate social and economic unit. The market for<br />

children's clothes, music, mobile phones and so on in this<br />

category is estimated to be worth about f30 billion.<br />

2<br />

Most of these children have lived through a period of<br />

economic wealth and, according to recent research,<br />

pocket money has risen by 32% over six years.<br />

Consequently, tweenagers are a marketer's dream.<br />

3<br />

From a psychologist's point of view, up until the age of<br />

eight, a child's family is his or her most important<br />

reference point and biggest influence. From eight<br />

onwards, other influences become important -<br />

particularly friends of the same age and sex, and role<br />

models from the world of entertainment and sport.<br />

4<br />

Eight to twelve is a broad age range and includes various<br />

levels of maturity. There are still ten-year-olds who are<br />

secretly happier playing with dolls or toy cars than<br />

shopping for the latest fashion labels or watching soaps<br />

on television. But the pressure of friends means it's quite<br />

hard for them to follow their real interests as they want<br />

to fit in with their peer group.<br />

5<br />

Before the age of eleven or twelve children have not<br />

developed the capacity for abstract thinking. This means<br />

that they receive information from the media but are not<br />

very likely to question what they see and hear. A<br />

teenager can watch something and ask questions like:<br />

'Are they just trying to sell me something?' Teenagers<br />

rebel and protest but tweenagers take it all at face value,<br />

so are much more easily persuaded.<br />

5<br />

Many teachers of this age group also comment on the<br />

fact that tweenagers are into pop culture and fashion<br />

from the age of eight onwards. Most children of today<br />

get a lot less physical freedom than previous<br />

generations, but a lot more freedom of choice. Many<br />

stay up late to watch what they like on television and<br />

make friends with who they like.<br />

7<br />

One teacher who has taught this age range for a number<br />

of years said, 'I like tweenagen By the time they are<br />

eight or nine most of them have developed a wicked<br />

sense of humour, and they can really make me laugh.<br />

Below that age they're still sweet, still want to please the<br />

teacher and do well. In spite of their fashionable life<br />

styles, however, they are still quite innocent. The<br />

important thing is that they may look like teenagers,<br />

speak like teenagers and want to be teenagers, but they<br />

are still just children.'<br />

TEST 5, PAPER 1<br />

tr


You are going to read an article about a UK journalist called Paul Howells who gives advice<br />

on how to design web pages for the internet. For Questions 8-15, choose the correct<br />

answer A, B, C or D.<br />

Mark your answers on the separate answer sheet.<br />

What I love about my job is the variety.<br />

I get enquiries from people all over the<br />

world asking me how they should go<br />

about setting up their own website. I've<br />

been asked about so many subjects -<br />

anything from someone wanting to teach<br />

people how to throw boomerangs to<br />

another person selling paper flowers<br />

which they make at home in their spare<br />

time.<br />

Obviously with all the thousands of<br />

websites available at the click of a button,<br />

you want to create an impression with<br />

14 your website so that it becomes a mustsee<br />

destination. Not everyone is prepared,<br />

however, for the way in which a website<br />

can become so popular that it actually has<br />

to be closed down.<br />

When people first set up their website<br />

they probably pay their web advertiser a<br />

monthly fee based on the number of hits<br />

or page impressions their site receives. If<br />

they can pay their monthly fee without it<br />

costing them too much, that is the best<br />

that most people hope for. One guy, Pete<br />

Bennett, whom I helped, wanted to set up<br />

a one-stop shop to provide decent images<br />

of the world's flags. He'd been fascinated<br />

by flags since his boyhood and had no<br />

idea that thousands of other people<br />

shared his passion. Anyway, in one month<br />

his web page had over 1..5 million hits. As<br />

a result his internet provider trebled the<br />

fee that he was being charged. He wasn't<br />

a rich person and he couldn't afford to<br />

spend that amount of money on a hobby<br />

without any benefit to himself, so he<br />

decided to carry advertising on his site.<br />

He found a company whieh specialises in<br />

smaller sites and adverts were added to<br />

the pagos on hir website. So, although he<br />

, dpes. nt $rsk,e,!ugs prqfilt, tt lea$t hi* ' :<br />

'<br />

,;;lr$hX, .*il$t,. ,lm".<br />

If you have specialist skills or expertise, it<br />

can pay you to sell the products that<br />

people want. I helped one woman design<br />

a page to advertise the fact that she tells<br />

fortunes, based on the information that<br />

her clients supply her with. If you want 4s<br />

her to tell your fortune, you fill in a<br />

questionnaire online - your age, date of<br />

birth, hobbies, interests and so on and for<br />

a small fee she e-mails you back your<br />

fortune. You can print it out and it looks<br />

really good, decorated with moons and<br />

stars, your zodiac sign and your<br />

birthstone. I tried it myself and although<br />

I'm not sure I believe it, my future<br />

according to her is positive and exciting.<br />

I also found out that for someone born in<br />

August, like me, the birthstone is a<br />

peridot, a pale green stone which I'd<br />

never even heard of!<br />

I also get a fair number of complaints<br />

from people e-mailing me tq say that they<br />

can't access a website. When'they click on<br />

the site a message appears on their screen<br />

saying'An error has occurred in the script<br />

on this page'. This usually happens when<br />

someone has tried to achieve fancy effects<br />

on their website by using programming<br />

techniques based on a scripting language.<br />

This means that unless they really know<br />

what they are doing, whoever designed<br />

the site has probably made a mistake in<br />

their programming. This is where people<br />

like me come in. Most computer<br />

instruction guides make things appear<br />

quite straightforward, but unless you're<br />

very skilled, you're likely to run into<br />

problems. It's generally worth getting a<br />

professional to help you set up your site in<br />

the first place *otherwise people like me<br />

would be out of work. And let's face it,<br />

@<br />

TEST 5, PAPER 1


10<br />

What does Paul Howells enjoy most about his job?<br />

A dealing with different people<br />

B his worldwide contacts<br />

C teaching design skills<br />

D the range of topics<br />

What does Paul mean by 'a must-see destination' in lines 14/15?<br />

A a website that can no longer be seen<br />

B a website that everyone wants to visit<br />

C a website that does not make a charge<br />

D a website which has been well prepared<br />

Why did Pete Bennett set up a website on flags?<br />

A He knew lots of people shared his interest.<br />

B He hoped to make a lot of money.<br />

C A web advertiser wanted to sell flags.<br />

D He'd been interested in flags for years.<br />

11<br />

12<br />

13<br />

14<br />

15<br />

Why did Pete Bennett accept advertising on his website?<br />

A to attract more hits<br />

B to repay the huge fee<br />

C to add more interest<br />

D to help him earn same money<br />

Who are the 'clients' referred to in line 49?<br />

A interested people<br />

B web page designers<br />

C internet providers<br />

D product advertisers<br />

Why do error messages sometimes appear?<br />

A People make a mistake in their e-mail address.<br />

B People try to put too much on the web page.<br />

C People have used a program incorrectly.<br />

D People have clicked on the wrong button.<br />

What comment does Paul make about setting up a website?<br />

A lt is usually fairly easy to do.<br />

B You must use a good instruction guide.<br />

C lt can be quite complicated.<br />

D You should rely on your own skills.<br />

What does Paul's final sentence suggest about his work?<br />

A There's a lot of money to be made in designing websites.<br />

B There are far too many websites on the internet.<br />

C There's a big chance of becoming unemployed.<br />

D There are more web page designers than necessary.<br />

TEST 5, PAPER 1<br />

m


You are going to read an article about a university professor. Seven sentences have been<br />

removed from the article. Choose from the sentences A*l the one which fits each gap<br />

(16-21). There is one extra sentence which you do not need to use. There is an example at<br />

the beginning (0).<br />

Mark your answers on the separate answer sheet.<br />

SHE'S THE FIRST EVER PROFESSOR OF POP<br />

Sheila Whiteley is Britain's first Professor of Popular Music at the Open University.<br />

Although she is now in her sixties, Professor Whiteley, like many women of her generation, had a short<br />

career before getting married and having children. m----__l<br />

A<br />

She completed a degree as well as qualifying as a teacher. At that time, at the beginning of the eighties, a<br />

number of university lecturers were developing the academic study of popular culture, including film, TV.<br />

radio and music.<br />

t1<br />

OU course.<br />

The course combined art, music and politics and Sheila Whiteley became a tutor on the<br />

Today, Sheila Whiteley says that popular music is sexist. 'ln the music industry the number of women holding<br />

top positions is few.<br />

groups. ln a recent list of the 100 best guitarists of alltime published by a music magazine, only three were<br />

women. Boys get together and learn how to play at around 12 or 13. m----__-l<br />

wanting to be famous footballers or rock stars, girls want to marry footballers and rock stars.'<br />

ts<br />

While boys grow up<br />

Now, however, when she listens to the latest bands she discusses hip-hop, rap, techno,<br />

ragga and reggae with young would-be rock musicians who are studying on the Popular Music course.<br />

11<br />

'Because the study of popular music is so new there is a freedom which other academic<br />

subjects don't have,'she says.<br />

Topics under research in her department include the politics of certain kinds of music, and the influence of<br />

Norwegian folk music on Nonruegian jazz.<br />

E TEST 5, PAPER 1


A Popular music is such a new area for serious academic study that<br />

it has very few professors in the world, let alone Britain.<br />

B And some recent research suggests that things are not likely to<br />

change in the near future.<br />

C Her publications include three successful books and numerous<br />

articles.<br />

D The Open University led the way in developing a course which laid<br />

the foundations for the study of popular culture in universities.<br />

E Professor Whiteley remains as enthusiastic about modern music as<br />

she was in her youth when the Beatles were around.<br />

F lf you go into a recording studio, it is a strongly male environment.<br />

G This course is a mixture of theory and practical musicianship.<br />

H Once her children had grown up, however, she turned to studying.<br />

TEST 5, PAPER 1<br />

E


You are going to read a magazine article in which three writers describe the best places to<br />

visit if you want to see the biggest cats on Earth. For Questions 22-35, choose from the<br />

people A{. The people may be chosen more than once. When more than one answer is<br />

required. these may be given in any order. There is an example at the beginning (0).<br />

Mark your answers on the separate answer sheet.<br />

Who<br />

finds lions most interesting?<br />

mentions seeing animals by boat?<br />

thinks it's best to go on an organised trip?<br />

says you will always remember seeing an animal?<br />

mentions being in quite a dangerous situation?<br />

is concerned about the fall in animal numbers?<br />

recommends a place to see more than one species?<br />

comments on the way animals organise themselves?<br />

had only one sighting of an animal during a long period?<br />

came across an animal one evening?<br />

comments on animals being visually attractive?<br />

thinks animals could belong to another planet?<br />

thinks it's easy to see cheetahs and leopards?<br />

mentions controlling access to the animals?<br />

ffi-rl<br />

fiffi__--]<br />

I,HEI__--]<br />

rry,l-_l<br />

rffi__l<br />

ttrT__l<br />

ffi__-l<br />

rcr_-l<br />

mt_--l<br />

m-__l<br />

IFEI__l<br />

lE:El-_-l<br />

F{I__l<br />

Fq-_l<br />

ilp$e$<br />

g lr *fr lhuk fot a s*ntsnce th* ffi]krs,tfrg.Eituation clearly dangefun, s{srttho{Sfith,rll<br />

Qrqfion gnr Wh6t sihq rrrsrd$ $g yqir, *nssd fu't'ev6rting?<br />

tbffiei nl lton eke mn wt refer to somethins b6lon$ng to sn$thes plsn6$ : r',, ,:. ,i I<br />

E TEST 5, PAPER 1


For thirty years I have followed the big cats of Africa,<br />

the lions, the leopards and the cheetahs and they have<br />

never lost their magic for me. They are such mysterious<br />

creatures, and in their comings and goings they are like<br />

spirits from another world.<br />

Cheetahs are easy to find because they hunt in<br />

daylight. They are also the fastest animal on Earth with<br />

powerful, long limbs. They cannot fight lions but they<br />

can run away or hide.<br />

Leopards are much harder to find as they are very shy.<br />

But it is lions that I find most exciting of all, and many<br />

years ago it was the lions of the Masai Mara in Kenya<br />

that first caught my imagination.<br />

Lions are the only truly social cats, increasing their<br />

strength by living in groups, called prides. A typical<br />

pride might include about six females and two or three<br />

mature males. Most females remain in the same pride<br />

all their lives, but young males are forced to leave after<br />

two or three years to wander until they become strong<br />

enough to form their own pride.<br />

lf you're hoping to see all three big cats in action,<br />

there is nowhere better than the Masai Mara.<br />

Itb not easy to see a tiger, but when you do, you'll<br />

never forget it. I saw my first one at dusk in Nepal.<br />

Half the tigers in the world live in lndia, but in western<br />

Nepal, on the Kanali River, which is famous for its<br />

dolphins, you can see tigers as well.<br />

When I first saw the tiger it was sitting far away on a<br />

forest road, but it had disappeared when we reached<br />

the spot. I searched the bushes without success, until I<br />

realised a huge male tiger was staring out at me from<br />

among the leaves. I backed away and it sprang across<br />

the road and vanished.<br />

Tigers are so beautiful, orange and stripy, and with<br />

cuddly white spots behind their ears. There are<br />

probably fewer than 7,000 left in the whole world<br />

and sightings of tigers are rare.<br />

lf you want to see tigers, it's worth visiting a Project<br />

Tiger Reserve in lndia. You can stay in governmentrun<br />

rest houses, which are quite cheap. However, you<br />

then have to hire your own transport with a driver<br />

and a guide. You are also likely to be given a fixed<br />

route by the warden which you must keep to. This is<br />

one way of making sure that not everybody goes to<br />

the same place at the same time and it reduces the<br />

amount of disturbance.<br />

For me, the jaguar is the most impressive of all the<br />

big cats. Why? lts beauty? lts status in South<br />

American folk tales? lts power? All these and more.<br />

The jaguar is a rare animal, hard to see, and it<br />

deliberately avoids humans. Almost everyone who<br />

goes on safari in Africa will see a lion and many<br />

people will see cheetahs and leopards. But you have<br />

to be very lucky to see a jaguar.<br />

The jaguar is the world's third largest cat after the<br />

lion and the tiger. lt is most often found in the<br />

tropical rainforest in Brazil, but if you really want to<br />

see one, you have to keep to the rivers and the<br />

beaches. ln the dry season between May and<br />

September you may be lucky and see a jaguar<br />

sunbathing on the river banks, but you can increase<br />

your chances of seeing one if you go on a river<br />

cruise.<br />

ln Central America there are thought to be only a<br />

few hundred, while in Amazonia they are still<br />

widespread. I spent eight months in South America<br />

and only saw a jaguar once during the whole time I<br />

was there.<br />

TEST 5. PAPER 1<br />

ID

Hooray! Your file is uploaded and ready to be published.

Saved successfully!

Ooh no, something went wrong!