What is the Waste-Free Lunch Challenge?
What is the Waste-Free Lunch Challenge?
What is the Waste-Free Lunch Challenge?
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Attachment Four: Sample School Media Release<br />
The following <strong>is</strong> a sample media release that can be sent to your local media (local newspapers, radio and TV<br />
stations). If you would like to make modifications to <strong>the</strong> document, <strong>the</strong> WORD version can be found at:<br />
http://www.wastefreelunch.com/teachers-resources.<br />
Local students accept RCO challenge and go waste-free!<br />
Recycling Elementary School [INSERT SCHOOL NAME] announces <strong>the</strong>ir participation in <strong>the</strong> 2012<br />
<strong>Waste</strong>-<strong>Free</strong> <strong>Lunch</strong> <strong>Challenge</strong><br />
Ottawa [CITY] - October 15 th , 2012: For some, <strong>the</strong> concept of sorting and weighing lunch waste might<br />
seem like a sticky, smelly nu<strong>is</strong>ance. Not so for <strong>the</strong> 100 [Number of participants] students at Recycling<br />
Elementary School [SCHOOL NAME] that are participating in <strong>the</strong> Recycling Council of Ontario’s<br />
<strong>Waste</strong>-<strong>Free</strong> <strong>Lunch</strong> <strong>Challenge</strong> as part of <strong>Waste</strong> Reduction Week in Canada (October 15 to 19, 2012).<br />
These students have embraced environmental<strong>is</strong>m wholeheartedly and proven that waste minimization<br />
<strong>is</strong> as easy as reduce, reuse, recycle!<br />
21<br />
A major source of waste in Ontario, <strong>the</strong> average elementary school student’s lunch generates 30<br />
kilograms of waste per school year. For <strong>the</strong> entire week, Recycling Elementary School [SCHOOL<br />
NAME] students are committing to bringing a waste-free lunch (lunches contain reusable, refillable and<br />
recyclable containers). During <strong>the</strong> challenge, <strong>the</strong> school will sort, weigh and record <strong>the</strong>ir lunchtime<br />
waste generation! Recycling Elementary School [SCHOOL NAME] <strong>is</strong> competing for grand prizes that<br />
include $1000 for <strong>the</strong> school’s environmental projects.<br />
Designed to help schools reduce <strong>the</strong> amount of garbage <strong>the</strong>y generate from lunches, <strong>the</strong> <strong>Waste</strong>-<strong>Free</strong><br />
<strong>Lunch</strong> <strong>Challenge</strong> educates students, staff and parents about waste and its impacts. Jane Reuse<br />
[PRINCIPAL NAME], Principal of Recycling Elementary School [SCHOOL NAME] <strong>is</strong> pleased to be<br />
joining <strong>the</strong> 2012 <strong>Waste</strong>-<strong>Free</strong> <strong>Lunch</strong> <strong>Challenge</strong>. “The <strong>Waste</strong>-<strong>Free</strong> <strong>Lunch</strong> <strong>Challenge</strong> <strong>is</strong> a great<br />
opportunity to kick-start Recycling Elementary School [SCHOOL NAME]‘s environmental program all<br />
year long. We are proud to be involved in <strong>the</strong> <strong>Waste</strong>-<strong>Free</strong> <strong>Lunch</strong> <strong>Challenge</strong>”. Principal Reuse<br />
[PRINCIPAL’S LAST NAME] explains.<br />
The <strong>Waste</strong>-<strong>Free</strong> <strong>Lunch</strong> <strong>Challenge</strong> <strong>is</strong> a program of <strong>the</strong> Recycling Council of Ontario. For more<br />
information, please v<strong>is</strong>it www.wastefreelunch.com.
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