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R1.1 Establish a comprehensive Marketing & PR<br />
strategy, including:<br />
1. Events<br />
2. Advocacy<br />
3. Internet<br />
4. Social media<br />
5. Multimedia<br />
6. Newsletters<br />
7. <strong>The</strong>mes<br />
8. Annual calendar<br />
Jim Roberts 12.31.11 1<br />
R1.2 Review and/or establish policies & procedures<br />
governing public communications, including:<br />
1. Who does it<br />
2. What’s the message<br />
3. Dos & don’ts<br />
4. Risk considerations, i.e., releases<br />
Jon Nibbio<br />
12.31.11<br />
2<br />
R1.3 Complete trademarking of FCNI logos, events<br />
& <strong>Care</strong> Shepherd ® Jim Roberts 12.31.11 3<br />
R1.4 Fully implement cutting-edge Marketing & PR<br />
tools, i.e., social media, multimedia, YouTube,<br />
blogging, et cetera<br />
Jamie Baker 6.30 .12 3<br />
R2<br />
Increase FCNI statewide & national<br />
exposure as a unique, successful<br />
human services organization<br />
R2.1 Increase FCNI statewide exposure through<br />
involvement through CACFS; legislative<br />
advocacy, state workgroup participation &<br />
workshop presentations<br />
R2.2 Promote FCNI outside of California through<br />
membership in FFTA or other national<br />
organizations<br />
R2.3 Provide 3-5 workshops, trainings and/or<br />
program specific presentations to outside<br />
organizations<br />
Jim Roberts 6.30 .12 3<br />
Jim Roberts 6.30 .12 3<br />
Jon Nibbio 6.30 .12 3<br />
Value People:<br />
# Objective Owner(s) Due Date<br />
Priority<br />
1. Urgent<br />
2. Major<br />
3. Normal<br />
4. Long-term<br />
5. Low<br />
Progress<br />
1. Completed<br />
2. Significant<br />
Progress<br />
3. Stalled<br />
4. Unable to<br />
Complete<br />
V1<br />
Maintain competent, qualified staff<br />
necessary to deliver services at<br />
maximum efficiency<br />
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