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in the supreme court of british columbia - Clark Wilson LLP

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British Columbia Medical Association v. Aviva Insurance<br />

Company <strong>of</strong> Canada Page 8<br />

which this <strong>in</strong>surance does not apply. We may, at our discretion, <strong>in</strong>vestigate<br />

any <strong>of</strong>fense and settle any claim or “action” that may result. ...<br />

(b) This <strong>in</strong>surance applies to “personal and advertis<strong>in</strong>g <strong>in</strong>jury” caused by<br />

an <strong>of</strong>fense aris<strong>in</strong>g out <strong>of</strong> your bus<strong>in</strong>ess but only if <strong>the</strong> <strong>of</strong>fense was committed<br />

<strong>in</strong> <strong>the</strong> “coverage territory” dur<strong>in</strong>g <strong>the</strong> policy period.<br />

2. Exclusions<br />

This <strong>in</strong>surance does not apply to:<br />

(a) Know<strong>in</strong>g violation <strong>of</strong> rights <strong>of</strong> ano<strong>the</strong>r “Personal and advertis<strong>in</strong>g <strong>in</strong>jury”<br />

caused by or at <strong>the</strong> direction <strong>of</strong> <strong>the</strong> <strong>in</strong>sured with <strong>the</strong> knowledge that <strong>the</strong> act<br />

would violate <strong>the</strong> rights <strong>of</strong> ano<strong>the</strong>r and would <strong>in</strong>flict “personal and advertis<strong>in</strong>g<br />

<strong>in</strong>jury”.<br />

(b) Material published with knowledge <strong>of</strong> falsity “Personal and advertis<strong>in</strong>g<br />

<strong>in</strong>jury” aris<strong>in</strong>g out <strong>of</strong> oral or written publication <strong>of</strong> material, if done by or at <strong>the</strong><br />

direction <strong>of</strong> <strong>the</strong> <strong>in</strong>sured with knowledge <strong>of</strong> its falsity.<br />

(f) Breach <strong>of</strong> Contract<br />

“Personal and advertis<strong>in</strong>g <strong>in</strong>jury” aris<strong>in</strong>g out <strong>of</strong> a breach <strong>of</strong> contract, except an<br />

implied contract to use ano<strong>the</strong>r’s advertis<strong>in</strong>g idea <strong>in</strong> your “advertisement”.<br />

2011 BCSC 1399 (CanLII)<br />

[15] The Aviva Policies def<strong>in</strong>e <strong>the</strong> terms “Compensatory damages” and “Action”,<br />

respectively, as follows:<br />

“Compensatory damages” means damages due or awarded <strong>in</strong> payment for<br />

actual <strong>in</strong>jury or economic loss. “Compensatory damages” does not <strong>in</strong>clude<br />

punitive or exemplary damages or <strong>the</strong> multiple portion <strong>of</strong> any multiplied<br />

damage awards.<br />

“Action” means a civil proceed<strong>in</strong>g <strong>in</strong> which “compensatory damages”<br />

because <strong>of</strong> “bodily <strong>in</strong>jury”, “property damage” or “personal and advertis<strong>in</strong>g<br />

<strong>in</strong>jury” [or an act, error or omission] to which this <strong>in</strong>surance applies are<br />

alleged . . .<br />

[16] In respect <strong>of</strong> <strong>the</strong> defence <strong>of</strong> claims, <strong>the</strong> Aviva Policies state that Aviva will<br />

have “<strong>the</strong> right and duty to defend <strong>the</strong> <strong>in</strong>sured aga<strong>in</strong>st any ‘action’ seek<strong>in</strong>g those<br />

‘Compensatory Damages’”, i.e. for “Personal and Advertis<strong>in</strong>g <strong>in</strong>jury”, exclud<strong>in</strong>g those<br />

“to which this <strong>in</strong>surance does not apply”.<br />

[17] The term “Coverage Territory” is def<strong>in</strong>ed <strong>in</strong> <strong>the</strong> BCMA Package Program<br />

Policy and <strong>the</strong> Realty Policies as:<br />

“Coverage territory” means:<br />

(a) Canada and <strong>the</strong> United States <strong>of</strong> America (<strong>in</strong>clud<strong>in</strong>g its<br />

territories and possessions).

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