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Published by the Credit Union Association of New York

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humanresources<br />

Status check: How well are you engaging<br />

your employees?<br />

By Christopher A. Pajak, PHR, Management/HR Consultant, <strong>Credit</strong> <strong>Union</strong> <strong>Association</strong> <strong>of</strong> <strong>New</strong> <strong>York</strong><br />

WHILE WE’RE STILL DEALING WITH DIFFICULT ECONOMIC<br />

times, we’re certainly seeing some positive signs <strong>of</strong> recovery.<br />

In particular, we’re seeing signs that credit unions are<br />

beginning to consider hiring for new and/or replacement<br />

positions that had previously been put on hold. This begs<br />

<strong>the</strong> question: Has your credit union done a good job <strong>of</strong><br />

keeping employees engaged so <strong>the</strong>y won’t think about<br />

jumping ship as <strong>the</strong> economy turns around? If <strong>the</strong> answer<br />

is no, it’s never too late. Let’s take a moment to review<br />

some tips from one <strong>of</strong> my previous articles to see where<br />

you stand on your employee engagement efforts.<br />

Have you been leveraging internal resources to help<br />

with staff pr<strong>of</strong>essional development?<br />

While it is likely that you have cut<br />

back on your training budget, hopefully<br />

you haven’t cut back on opportunities<br />

to utilize your more senior, experienced<br />

staff to help with initiatives such as<br />

mentoring, job shadowing or<br />

conducting internal training. A lot<br />

<strong>of</strong> employee growth can come from<br />

on-<strong>the</strong>-job opportunities, and <strong>the</strong>se<br />

initiatives won’t cost you a dime.<br />

More importantly, it’s a win-win<br />

scenario. It helps provide development<br />

for more junior employees while also reinforcing your<br />

confidence in senior staff with regard to <strong>the</strong>ir knowledge<br />

and skills. This also shows how much you value <strong>the</strong>m and<br />

results in higher engagement for all parties involved.<br />

Have you increased efforts to make sure your employees<br />

fully understand <strong>the</strong> products and services <strong>of</strong>fered <strong>by</strong> your<br />

credit union?<br />

You may be wondering what this question could possibly<br />

have to do with employee engagement. Employees with a<br />

solid understanding <strong>of</strong> <strong>the</strong> products and services <strong>of</strong>fered <strong>by</strong><br />

your credit union become more valuable and, thus, more<br />

engaged. This goes for every employee, regardless <strong>of</strong> <strong>the</strong>ir<br />

role. When staff develop a strong understanding <strong>of</strong> all<br />

Satisfied and engaged<br />

employees lead to<br />

happy members.<br />

products and services, <strong>the</strong>y are more inclined to feel a personal<br />

connection to your credit union and its success. This way,<br />

even an employee who isn’t charged with member-facing<br />

responsibilities is able to help promote your credit union and<br />

feel good about it at <strong>the</strong> same time.<br />

Have you been communicating regularly with your<br />

employees about any challenges your credit union may be<br />

facing?<br />

If not, consider providing regular updates on <strong>the</strong> financial<br />

condition <strong>of</strong> your credit union, and share a big picture<br />

overview <strong>of</strong> your strategic plan and goals. Not doing so can<br />

lead employees to wonder about <strong>the</strong> stability <strong>of</strong> your credit<br />

union during a tough economic climate.<br />

However, if you’ve been open and honest<br />

with <strong>the</strong>m along <strong>the</strong> way, <strong>the</strong>y will likely<br />

be more engaged and committed to your<br />

credit union’s overall success.<br />

Have you kept your door open?<br />

Having a true, open-door policy that<br />

encourages any employee to drop in to<br />

your <strong>of</strong>fice to discuss a concern or an<br />

idea can go a long way towards keeping<br />

employees engaged. If you answered yes<br />

to this question, but you haven’t had<br />

employees coming to you, it’s time to figure<br />

out why. Perhaps everything is going great; however, it is<br />

unlikely that nobody has a concern…and it’s probably safe to<br />

say <strong>the</strong>re are a few people who might be keeping a good idea<br />

to <strong>the</strong>mselves. If this is <strong>the</strong> case, maybe your employees don’t<br />

perceive your door as being truly open. Consider managing <strong>by</strong><br />

walking around. Stop <strong>by</strong> <strong>the</strong> desks or work stations <strong>of</strong> your<br />

employees frequently to ask how things are going. Engage<br />

<strong>the</strong>m in conversation, and ask for feedback regularly.<br />

Have you been asking for new ideas?<br />

Have you been seeking employees’ opinions, feedback<br />

and ideas on how things could be improved in your credit<br />

union? There are a variety <strong>of</strong> ways this can be approached.<br />

24 SEPTEMBER 2012 Connection

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