january 2010 - Keppel Corporation

Nurturing Communities 33
Seeding high standards of
accountability
From supporting the arts,
protecting the environment,
championing safety to
leading best practices in
governance, the Keppel
Group has constantly strived
to contribute to communities
where it operates.
In an effort to consolidate its
corporate social responsibility
initiatives (CSR), Keppel has
formed a cross-business unit
committee, comprising key
management from across
the Group, to provide
strategic direction and guide
its efforts.
oversee efforts to develop
processes and products that
minimise impact to the
environment and ensure
that our operations and
products meet national or
international standards in the
areas of environmental
protection, labour relations,
health and safety.
The Group CSR Steering
Committee will also ensure
coherence and consistency
in Keppel’s efforts to be
a socially responsible
company internationally, as
well as in local communities.
Keppel Group Corporate
Communications. At the
Group level, the working
committee will identify,
initiate measures and
manage pertinent CSR
aspects, track and report
CSR performance and
recommend and implement
strategies to achieve
collective goals. keppelite
Chaired by Mr Choo
Chiau Beng, CEO of Keppel
Corporation, the Group CSR
Steering Committee will
Supporting them is the
Group CSR Working
Committee, chaired by
Ms Wang Look Fung, GM of
Keppel Group strives to contribute back to communities wherever it operates
Visions of Pandora
Spreading the green message amongst
employees and their families with
3D-screening of hit movie, Avatar
The importance of responsible
urban development for
sustainable living was a key
theme in the box office hit
movie ‘Avatar’.
Keppel Land sponsored
the movie screening for
employees on 8 January
2010 with the aim of
reinforcing the Copenhagen
Climate Change Summit’s
message on sustainability.
The event received an
overwhelming response with
close to 250 tickets snapped
up.
The moviegoers experienced
the beauty and power of
Mother Nature through
3D lenses, as they were
transported into the pristine
world of Pandora, a mythical
forest faced with the threat
of deforestation.
Striking a chord with its
audience, Ms Syndee Yap,
Finance Manager at Keppel
Land, said, “The movie
has enabled more people
to be exposed to the
important message of
conserving the environment
and represents Keppel Land’s
efforts to continually spread
the green message to
employees and associates.”
keppelite
Keppelite I January 2010