Domestic This - Horace Mann School

International
International
A Media Miracle
most likely looked upon the situation
not only as a great story of heroic men,
and to praise the surviving miners,
but also a chance to promote a product
indirectly. Everyone who watched
the heartwarming rescue noticed these
sunglasses and probably questioned
the true motive of Oakley to help the
Chilean Miners.
Since the miners were rescued,
their lives have had no shortage of publicity
and tempting offers from many
industries around the world. Even recently,
Edison Pena, one of the miners
known for his love of Elvis Presley, took
up much of the news with his completion
of the New York Marathon. Each
miner seems to be receiving many offers
to take vacations to high-end reby
ben greene
Just a couple of months after the
inspiring rescue of the Chilean
Miners who were trapped under
ground for 69 days, these miners
have found themselves showered
with luxurious offers from expensive
vacations resorts to the latest technology.
The rescue of these 33 men was
a world-wide televised event and was
a great day for the Chilean people as
many schools were cancelled and work
was halted. This event was celebrated
not only by Chile, but captured the attention
of the world with many people
glued to their televisions. Among the
great joy and happiness when each
and every single miner rose from the
ground, there was one thing in common
between all 33 men. Each man,
as they emerged from the tiny capsule,
wore $450 Oakley Sunglasses that
protected then men from ultraviolet
light and retina damage. Clearly Oakley
Sunglasses was doing a little more
than protecting these brave men from
ultraviolet rays; is it possible that Oakley
and other companies that provided
the miners with gifts in the public eye
weren’t only caring about the rescue of
the miners, but also advertising a product?
Many people would be appalled to
this idea and dismiss it pretty quickly,
but these successful companies are
smart and clearly know the most effective
way of marketing products. In a
situation where much of the world was
watching the rescue, Oakley Sunglasses
Mine Safety in Chile
President Sebastian Piñera has
vowed to close the mine in question
forever. Furthermore, the
Chilean president has promised
to tighten mining regulations
and improve working conditions
in the industry.
Many believe this disaster occurred
because the operators of
the mine violated safety codes
and overworked the mine. Out of
the 33 miners, the families of 27
miners have sued the mine owners
for negligence and compensatory
damages.
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The Horace Mann Review | Vol. XX