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Serving the automotive parts, accessories, tools
and equipment industry in Australia since 1980
2013
MEDIA
GUIDE
REACHING
RESELLERS, RETAILERS
AND THE TRADE
CONTENT - CREDIBILITY - CIRCULATION

The Official Magazine of the Australian Automotive Aftermarket Association
MAGAZINE PROFILE
Australian Automotive Aftermarket magazine is the magazine
of choice for the Australian automotive aftermarket industry
because of its wide reach, depth of content and credible
features including specialist technical articles from
respected automotive industry expert Ray Brown.
Being the official publication of the Australian Automotive
Aftermarket Association, it is established as the industry
standard and as such is retained by readers for reference
and direction.
EDITORIAL POLICY
Australian Automotive Aftermarket Magazine (AAAM) is the
official magazine of the Australian Automotive Aftermarket
Association Ltd (AAAA). AAAM reports on the activities of
the automotive aftermarket, including the automotive retail,
services and repair sector. AAAM is particularly interested in
the activities of AAAA members and also welcomes input
from non-members.
Editorial submissions are gratefully received. Priority will be
given to newsworthy items. All items must be received by the
editorial deadline to be considered for inclusion in AAAM.
The editor reserves the right to review and edit all material
submitted in order to maintain editorial standards, to
conform to the legal requirements of publishing, and in
order to allocate appropriate space.
CIRCULATION
14,500 Circulation per issue
AAAA Members – 20%
• Manufacturers
• Distributors
• International Organisations
• Resellers & Retailers
Automotive Mechanical Repairers - 80%
Extending to:
Auto Electricians
Panel Repairers
Undercar Specialists
Tyre Specialists
Dealers
Readership per issue (av) 43,500
Key overseas aftermarket
organisations such as:
• Austrade • SEMA
• AAIA, APRA, MEMA (USA)
• FIGIEFA (Europe) &
• APAANZ (New Zealand)
are also recipients of Australian
Automotive Aftermarket magazine.
AAAM is Australia's only automotive aftermarket publication
that carries features on business trends that are of direct
use to its wide cross section of readers.
Australian Automotive Aftermarket Magazine
is a member of the Circulations Audit Board.

ADVERTISING RATES
All rates are quoted in Australian Dollars. Australian advertisers
please add 10%gst.
EDITORIAL – in every issue
• Industry News
• Performance Racing & Tuning
• New Products • 4WD
• Retailing Issues • Milestones
• Members Benefits Information
• President & Executive Director’s Report
• Specialist Technical Articles
FEATURES & DEADLINES 2013
FEBRUARY 2013
• Performance Racing & Tuning
Summernats Release 3-6 Jan 2013
Editorial: 2 November 2012
Ad Booking: 9 November 2012
Material Due: 23 November 2012
Release Date: 19 December 2012
FEBRUARY 2013
• Performance Racing & Tuning
Trade Release
Editorial: 30 November 2012
Ad Booking: 7 December 2012
Material Due: 18 January 2013
Release Date: 15 February 2013
MARCH 2013
• AAAA Expo & Stand Previews
• Brake & Clutch
• Auto Elect & Lighting
Editorial: 1 February 2013
Ad Booking: 8 February 2013
Material Due: 22 February 2013
Release Date: 22 March 2013
2013 EXPO GUIDES
Ad Booking: 18 February 2013
Material Due: 25 February 2013
Release Date: 8 April 2013
JUNE 2013
• AAAA Expo & Stand Reviews
• Garage Equipment • Chemicals
• Online Services
Editorial: 12 April 2013
Ad Booking: 19 April 2013
Material Due: 26 April 2013
Release Date: 24 May 2013
JULY 2013
• Exhaust • Batteries • Oils & Lubes
Editorial: 24 May 2013
Ad Booking: 31 May 2013
Material Due: 7 June 2013
Release Date: 28 June 2013
AUGUST 2013
• Replacement Parts • Driveline
• Fuel Injection & Eng Management
• Steering & Suspension
Editorial: 14 June 2013
Ad Booking: 21 June 2013
Material Due: 5 July 2013
Release Date: 2 August 2013
SEPTEMBER 2013
• Accessories • Car Care
• 4WD • Cooling
Editorial: 19 July 2013
Ad Booking: 26 July 2013
Material Due: 9 August 2013
Release Date: 6 September 2013
OCTOBER 2013
• Servicing • Towing Systems
• Tyres • Xmas Showcase
Editorial: 30 August 2013
Ad Booking: 6 September 2013
Material Due: 20 September 2013
Release Date: 18 October 2013
DECEMBER 2013
• Air Conditioning • Tech Papers
• Euro Parts • Diesel
Editorial: 4 October 2013
Ad Booking: 11 October 2013
Material Due: 25 October 2013
Release Date: 22 November 2013
4 COLOUR CASUAL X2 X4 X6 X8
DPS $6340 $6015 $5700 $5415 $5130
Full page $3525 $3345 $3170 $3010 $2850
Half page $2115 $2010 $1900 $1735 $1550
Third page $1830 $1760 $1695 $1550 $1410
Quarter page $1130 $1060 $985 $910 $850
GUARANTEED POSITIONS
A 10% loading applies to all guaranteed positions excluding cover postitions.
COVER RATES
Outside Front Cover $4930
One outside front cover is permitted per supplier per 12 month cycle.
Inside front cover page rate plus 25%
Inside back cover page rate plus 15%
Outside back cover page rate plus 25%
OTHER PROMOTIONAL OPTIONS
Inserts
POA
Gate folds
POA
IMPORTANT
AAAA MEMBER DISCOUNTS – A 10% DISCOUNT ON ALL ADVERTISMENT
RATES APPLY FOR CURRENT AAAA MEMBERS.
OUTSIDE FRONT COVER PROMOTIONS
Position your company as a leading supplier by securing a cover
promotion with the AUSTRALIAN AUTOMOTIVE AFTERMARKET
Magazine.
OUTSIDE FRONT COVER GUIDELINES
Approximately 2/3 of the outside front cover will be allocated to the
cover sponsor promotion. The design of the cover will be finalised by
the Australian Automotive Aftermarket Magazine.
The magazine will consider suggestions from the sponsor and will seek
the approval of the sponsor for the design. Final approval of the cover
lies with the AAAA.
Reproduction of “inside the magazine” advertisements will not be
acceptable as front cover material.
IMPORTANT INFORMATION
Advertising Material Policy
If advertising material is not received by the material deadline date for
each issue, your material will not be accepted and the page will be forfeited.
A 70% fee of advertisement booking rate will be charged, and will be due
under the normal payment terms.
For editorial to be included in issue/s you need to submit your editorial no later
than the editorial deadlines, earlier would be preferred.
Editorial & Advertisement Placement Conflict Policy
Whilst all care will be taken to avoid any conflict in the placement
of advertisements or editorial promoting similar product ranges, the AAAA
magazine cannot guarantee that conflicts will not occur on some occasions.

MATERIAL SPECIFICATIONS
MAGAZINE TRIM SIZE – 210mm wide x 275mm high
BLEED SIZE – 220mm wide x 285mm high
TYPE AREA – 190mm wide x 250mm high
DOUBLE PAGE SPREAD
Trim Size – 420mm x 275mm
Bleed – 430mm x 285mm
Type Area – 400mm x 250mm
FULL PAGE
Trim Size – 210mm x 275mm
Bleed – 220mm x 285mm
Type Area – 190mm x 250mm
HALF PAGE
Vertical – 90mm x 250mm
Horizontal – 190mm x 125mm
V
H
THIRD PAGE
Vertical – 60mm x 250mm
Horizontal – 190mm x 80mm
V
H
QUARTER PAGE
Vertical – 45mm x 250mm
Horizontal – 190mm x 62mm
Corner – 95mm x 125mm
V
H
C
DIGITAL SPECIFICATIONS
Acceptable disks Macintosh only CD, email High resolution PDF files to industry standard are accepted and
preferred method. Photoshop .tif or .eps files, Illustrator .eps files and Quark V7 are also acceptable.
Please ensure all linked files are supplied including fonts and graphics with a hard copy proof of the digital file
- no responsibility is taken with final representation if a proof is not supplied.
Work done to supplied material will incur an extra cost. Production charges by arrangement.
CONTACT DETAILS
ADVERTISING
Cameron McLachlan -
National Sales Manager
Suite 16, Building 3, 195 Wellington Road,
Clayton Vic 3168
Ph: 03 9545 3333
Fax: 03 9545 3355
Mob: 0419 944 788
email: cameron@aaaa.com.au
EDITORIAL
Pole Position Productions – Allan Edwards
PO Box 225
Keilor Vic 3036
Phone: 03 9331 2608
Fax: 03 8080 6473
Mob: 0409 570 643
email: editor@aaaa.com.au
PRODUCTION & ADVERTISING MATERIAL
Possprint - Brigid Fraser
25 Asling Street
Brighton Vic 3186
Ph: 03 9505 0121
Fax: 03 9596 4776
Mob: 0413 009 122
email: fraseram@optusnet.com.au