2002 - DFDS
2002 - DFDS
2002 - DFDS
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3<br />
<strong>DFDS</strong>’ strategy<br />
! Focus on two main business areas: overnight passenger<br />
shipping and and freight liner shipping primarily based on ro-ro<br />
liner shipping<br />
! Geographic focus: Northern Europe<br />
! Strengthen and expand market position through organic growth<br />
and company acquisitions/alliances<br />
! Introduce new customer concepts where indicated by market<br />
conditions (ro-pax, lo-lo)<br />
! Reduce the average age and ownership share of the fleet in<br />
order to boost productivity and flexibility and to lower cost levels:<br />
• Passenger fleet: average age max. 15 years, ownership share 75%<br />
• Freight ship fleet: average age max. 10 years, ownership share<br />
50%<br />
3
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