i-D Magazine
The world we live in today is wrought with controversy and drastic changes due to our ever-evolving lifestyle. The Internet and social media have had a revolutionary impact on the way we interact, socialize, and even think about the world around us. Even though this technologically induced society we live in is thriving with a plethora of knowledge, society has become even more self-centered. The Speak Up Issue of i-D strives to bring awareness to social, ethical, political, and caring causes. This publication was created as a project for a Current Trends and Forecasting class at the Savannah College of Art and Design. This is a recreation of a i-D magazine and is not an official i-D publication.
The world we live in today is wrought with controversy and drastic changes due to our ever-evolving lifestyle. The Internet and social media have had a revolutionary impact on the way we interact, socialize, and even think about the world around us. Even though this technologically induced society we live in is thriving with a plethora of knowledge, society has become even more self-centered. The Speak Up Issue of i-D strives to bring awareness to social, ethical, political, and caring causes. This publication was created as a project for a Current Trends and Forecasting class at the Savannah College of Art and Design. This is a recreation of a i-D magazine and is not an official i-D publication.
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BM: What would you say was the biggest influence<br />
your parents had on you?<br />
VS: My parents consistently encouraged me to pursue<br />
art as a hobby and be expressive throughout my life. My<br />
mother had a background in education and my father,<br />
a psychologist, taught me to think critically and solve<br />
problems. I’ve always had a fascination with puzzles and<br />
games, which has been advantageous in envisioning 13<br />
Bricks and its future.<br />
BM: Whether its music, art, culture, or specific individuals<br />
what inspires you to create?<br />
VS: Surrounding myself with like-minded individuals<br />
(free-thinkers) has gone a long way to inspire and push<br />
me to overcome perceived limitations and venture<br />
outside my personal comfort zone and into uncharted<br />
territory. One of our primary objectives as a socially conscious<br />
company is to change the way humanity perceives<br />
the world. We<br />
demonstrate this change by continuing to adapt to circumstances<br />
and reinforcing a positive outlook along the<br />
way. We propagate our identity, aesthetic and ideals and<br />
the surrounding community resonates with it because<br />
they see the sincerity behind what we’re doing. The<br />
community fuels us to keep going, and offers us feedback.<br />
Our team is<br />
always trying new things as we continue to design our<br />
lifestyle and define our culture. Through this lens, I view<br />
my team members as courageous pioneers in the campaign<br />
for social change.<br />
BM: Being a Savannah local, what was the ultimate<br />
factor in deciding you wanted to attend SCAD?<br />
VS: I grew up thinking about it almost my entire life, it<br />
was always in the back of my mind. It wasn’t until I attended<br />
SCAD that I witnessed how few Savannah natives<br />
actually attend the school, or pursue art as a profession.<br />
I realized at some point that I had chosen the road less<br />
traveled for better or worse.<br />
BM: Graduating with a degree in sound design, how<br />
exactly did you make your way into the business<br />
after school?<br />
VS: I picked up screen-printing as a hobby, I saw clothing<br />
as a vehicle for the movement I sought to create. I was<br />
friends with illustrators, screen-printers, graphic designers,<br />
fashion students, photographers, film-makers-- as<br />
a local I found an opportunity to connect the dots and<br />
create a platform. I look at 13 Bricks as a multi-media<br />
platform as opposed to just a screen-printing company. I<br />
envision the company as a network that offers designers<br />
the opportunity to employ each other’s crafts and showcase<br />
one another’s skills in a professional setting.<br />
BM: What turned you away from pursuing a career in<br />
your area of expertise?<br />
VS: I would mainly say I made a lifestyle choice. I chose<br />
to invest energy in creating a community hub because I<br />
felt the potential and the need for improving the place<br />
I grew up in. I would say I’ve delayed my ambitions as a<br />
sound designer versus given up on them.<br />
BM: How exactly did the name 13 Bricks come<br />
about?<br />
VS: The choice in our name is an essential part of ourstrategy<br />
to stimulate our audience subconscious, leaving<br />
behind breadcrumbs for them to remember certain<br />
truths. Since antiquity humanity has utilized sets of 12 to<br />
order systems of measurement, time, astrology, mythology,<br />
and more. 13 is the first number in the next set, in<br />
this manner, 13 embodies change, or evolution. I believe<br />
13 is a key to unlocking hidden mysteries concealed from<br />
history and what we’ve been led to believe by educational<br />
institutions. We are the bricks; we are the components<br />
rebuilding a new world. The bricks are representative<br />
of us creating our own reality and working together<br />
to form structure.<br />
BM: What was your strategy for building a team of<br />
artists?<br />
VS: There is a natural ebb and flow of members, some<br />
peripheral and others more permanent, people either<br />
stick around or they don’t. We find that everyone’s position<br />
on the team has occurred naturally and continues to<br />
develop in an organic way.<br />
BM: What is the creative process for generating ideas<br />
or designs for a new t-shirt design?<br />
VS: Creative collaboration. Our process is fluid and constantly<br />
evolving.<br />
BM: Are you aware of where your materials/products<br />
used during the production stage are sourced?<br />
VS: American made organic cotton, sweatshop free and<br />
locally printed. Organic cotton and bamboo are both<br />
sustainable options, which we believe will become the<br />
standard in the clothing industry.<br />
BM: With the fashion industry shining light on sustainable<br />
practices, do you see printing companies also<br />
latching onto this trend?<br />
VS: Absolutely. Ultimately, the decision is in the hands<br />
of the consumer. Producers follow consumer spending<br />
trends almost always.<br />
BM: What do you think sets 13 Bricks apart from other<br />
local print shops?<br />
VS: We specialize in assisting artists achieve their goals<br />
and ensure quality control with unparalleled customer<br />
satisfaction when it comes to digital and screen printing.<br />
We are willing to collaborate and work with clients that<br />
want to experiment or try things new things. Rather than<br />
telling customers “No, we can’t do that,” we offer creative<br />
solutions for our customers.<br />
BM: At the rate technology is at where do you foresee<br />
the industry going?<br />
VS: Hard to say, we don’t have a crystal ball, but we are<br />
always willing to adapt to stay on top.<br />
BM: What steps are you or do you plan to take to get<br />
your business to the next level?<br />
VS: Constant feedback and self-evaluation helps keep us<br />
honest and maintains our integrity as leaders in Savannah’s<br />
artistic community.<br />
BM: Do you see 13 Bricks expanding in the foreseeable<br />
future?<br />
VS: Yes, our plans include fashion assembly and an<br />
introduction of more garment types, accessories and<br />
additional apparel. We are continuing to research large<br />
format textile printing and embroidery.<br />
122 i-D THE SPEAK UP ISSUE