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i-D Magazine

The world we live in today is wrought with controversy and drastic changes due to our ever-evolving lifestyle. The Internet and social media have had a revolutionary impact on the way we interact, socialize, and even think about the world around us. Even though this technologically induced society we live in is thriving with a plethora of knowledge, society has become even more self-centered. The Speak Up Issue of i-D strives to bring awareness to social, ethical, political, and caring causes. This publication was created as a project for a Current Trends and Forecasting class at the Savannah College of Art and Design. This is a recreation of a i-D magazine and is not an official i-D publication.

The world we live in today is wrought with controversy and drastic changes due to our ever-evolving lifestyle. The Internet and social media have had a revolutionary impact on the way we interact, socialize, and even think about the world around us. Even though this technologically induced society we live in is thriving with a plethora of knowledge, society has become even more self-centered. The Speak Up Issue of i-D strives to bring awareness to social, ethical, political, and caring causes. This publication was created as a project for a Current Trends and Forecasting class at the Savannah College of Art and Design. This is a recreation of a i-D magazine and is not an official i-D publication.

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BM: What would you say was the biggest influence<br />

your parents had on you?<br />

VS: My parents consistently encouraged me to pursue<br />

art as a hobby and be expressive throughout my life. My<br />

mother had a background in education and my father,<br />

a psychologist, taught me to think critically and solve<br />

problems. I’ve always had a fascination with puzzles and<br />

games, which has been advantageous in envisioning 13<br />

Bricks and its future.<br />

BM: Whether its music, art, culture, or specific individuals<br />

what inspires you to create?<br />

VS: Surrounding myself with like-minded individuals<br />

(free-thinkers) has gone a long way to inspire and push<br />

me to overcome perceived limitations and venture<br />

outside my personal comfort zone and into uncharted<br />

territory. One of our primary objectives as a socially conscious<br />

company is to change the way humanity perceives<br />

the world. We<br />

demonstrate this change by continuing to adapt to circumstances<br />

and reinforcing a positive outlook along the<br />

way. We propagate our identity, aesthetic and ideals and<br />

the surrounding community resonates with it because<br />

they see the sincerity behind what we’re doing. The<br />

community fuels us to keep going, and offers us feedback.<br />

Our team is<br />

always trying new things as we continue to design our<br />

lifestyle and define our culture. Through this lens, I view<br />

my team members as courageous pioneers in the campaign<br />

for social change.<br />

BM: Being a Savannah local, what was the ultimate<br />

factor in deciding you wanted to attend SCAD?<br />

VS: I grew up thinking about it almost my entire life, it<br />

was always in the back of my mind. It wasn’t until I attended<br />

SCAD that I witnessed how few Savannah natives<br />

actually attend the school, or pursue art as a profession.<br />

I realized at some point that I had chosen the road less<br />

traveled for better or worse.<br />

BM: Graduating with a degree in sound design, how<br />

exactly did you make your way into the business<br />

after school?<br />

VS: I picked up screen-printing as a hobby, I saw clothing<br />

as a vehicle for the movement I sought to create. I was<br />

friends with illustrators, screen-printers, graphic designers,<br />

fashion students, photographers, film-makers-- as<br />

a local I found an opportunity to connect the dots and<br />

create a platform. I look at 13 Bricks as a multi-media<br />

platform as opposed to just a screen-printing company. I<br />

envision the company as a network that offers designers<br />

the opportunity to employ each other’s crafts and showcase<br />

one another’s skills in a professional setting.<br />

BM: What turned you away from pursuing a career in<br />

your area of expertise?<br />

VS: I would mainly say I made a lifestyle choice. I chose<br />

to invest energy in creating a community hub because I<br />

felt the potential and the need for improving the place<br />

I grew up in. I would say I’ve delayed my ambitions as a<br />

sound designer versus given up on them.<br />

BM: How exactly did the name 13 Bricks come<br />

about?<br />

VS: The choice in our name is an essential part of ourstrategy<br />

to stimulate our audience subconscious, leaving<br />

behind breadcrumbs for them to remember certain<br />

truths. Since antiquity humanity has utilized sets of 12 to<br />

order systems of measurement, time, astrology, mythology,<br />

and more. 13 is the first number in the next set, in<br />

this manner, 13 embodies change, or evolution. I believe<br />

13 is a key to unlocking hidden mysteries concealed from<br />

history and what we’ve been led to believe by educational<br />

institutions. We are the bricks; we are the components<br />

rebuilding a new world. The bricks are representative<br />

of us creating our own reality and working together<br />

to form structure.<br />

BM: What was your strategy for building a team of<br />

artists?<br />

VS: There is a natural ebb and flow of members, some<br />

peripheral and others more permanent, people either<br />

stick around or they don’t. We find that everyone’s position<br />

on the team has occurred naturally and continues to<br />

develop in an organic way.<br />

BM: What is the creative process for generating ideas<br />

or designs for a new t-shirt design?<br />

VS: Creative collaboration. Our process is fluid and constantly<br />

evolving.<br />

BM: Are you aware of where your materials/products<br />

used during the production stage are sourced?<br />

VS: American made organic cotton, sweatshop free and<br />

locally printed. Organic cotton and bamboo are both<br />

sustainable options, which we believe will become the<br />

standard in the clothing industry.<br />

BM: With the fashion industry shining light on sustainable<br />

practices, do you see printing companies also<br />

latching onto this trend?<br />

VS: Absolutely. Ultimately, the decision is in the hands<br />

of the consumer. Producers follow consumer spending<br />

trends almost always.<br />

BM: What do you think sets 13 Bricks apart from other<br />

local print shops?<br />

VS: We specialize in assisting artists achieve their goals<br />

and ensure quality control with unparalleled customer<br />

satisfaction when it comes to digital and screen printing.<br />

We are willing to collaborate and work with clients that<br />

want to experiment or try things new things. Rather than<br />

telling customers “No, we can’t do that,” we offer creative<br />

solutions for our customers.<br />

BM: At the rate technology is at where do you foresee<br />

the industry going?<br />

VS: Hard to say, we don’t have a crystal ball, but we are<br />

always willing to adapt to stay on top.<br />

BM: What steps are you or do you plan to take to get<br />

your business to the next level?<br />

VS: Constant feedback and self-evaluation helps keep us<br />

honest and maintains our integrity as leaders in Savannah’s<br />

artistic community.<br />

BM: Do you see 13 Bricks expanding in the foreseeable<br />

future?<br />

VS: Yes, our plans include fashion assembly and an<br />

introduction of more garment types, accessories and<br />

additional apparel. We are continuing to research large<br />

format textile printing and embroidery.<br />

122 i-D THE SPEAK UP ISSUE

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