The role of PDF and GWG in cross media publishing and production.

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• Increasingly, printers, publishers are being asked to prepare print content for use in eMedia applications. • As a result a few questions keep coming up: − What is the best format to use? − What is needed to ensure a successful adaptation for use on a tablet or mobile device.
• As a result many publishers moved to PDF files for tablet advertising and rich editorial content. • However without standards it became very confusing for creation, submission exchange and production.
Page 1 and 2: The role of PDF and GWG in cross me
Page 3: History
Page 6 and 7: 1.2 Billion Smartphones, Tablets to
Page 8 and 9: Changed scope, what to expect!
Page 10 and 11: From print to multiple output chann
Page 12 and 13: Is PDF still relevant in cross-medi
Page 14 and 15: Examples
Page 16 and 17: PDF is still valid but… • For c
Page 19 and 20: Are all PDF’s readable on mobile
Page 21 and 22: Green is good, Red is … not so go
Page 23 and 24: Complex files
Page 25 and 26: Overprint
Page 27 and 28: Color Differences
Page 29: Flows
Page 33 and 34: Most important things to care about
Page 35 and 36: Future specification(s) • The new
Page 37 and 38: Info & links • Cross Media SC −

The role of PDF and GWG in cross media publishing and production.

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