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Download PDF - Zeitgeist

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You are Fashion Director of your very<br />

own fashion magazine STYLEBY that<br />

will be launched in cooperation with<br />

Bonnier Publications in March.<br />

Besides the printed issue, STYLEBY<br />

also serves as a digital magazine<br />

(http://styleby.nu/).<br />

What is your inspiration behind it?<br />

What makes it special and unique?<br />

Well, it’s an easy solution actually. We wanted to focus<br />

on print, and I run my blog on my own website. When we<br />

discussed about different magazine web-platforms we<br />

realized kind of quick that everybody kind of has the same<br />

information. We thought it would be cool to run the<br />

website through our mobile phones, where the readers can<br />

follow me and STYLEBY’s editor-in-chief through our daily<br />

life working at a fashion magazine. A feed where everything<br />

is here and now and where the pictures aren’t retouched.<br />

I want to chair the reality, not the polished reality.

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