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Download PDF - Zeitgeist

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The collection consists of<br />

nine fashion pieces and<br />

two accessories and was<br />

launched in Sweden<br />

on the 3rd of February<br />

(in ten selected stores in<br />

Stockholm, Gothenburg,<br />

Malmo, and Uppsala).<br />

What did you emphasize with the<br />

collection? What’s your favourite<br />

piece? How did you prepare for<br />

this collaboration? Is there a chance<br />

to get your pieces into other parts<br />

of Europe?<br />

I’ve been working very close with the H&M design team for<br />

nearly a year. I guess my favourite piece is the necklace, or<br />

the long dress. The collection is exclusive to Sweden.

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