Lorem ipsum - Wireless World Initiative

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Consumer research is utilized in all parts of product creation After launch User surveys Usage analysis Direct call center feedback Brand tracking Segmentation Societal Trends Use Narratives Strategic User testing & feedback Product integration Ad Testing Positioning analysis User testing & feedback Concept generation with consumers Concept testing Product concepting and planning 12 © NOKIA Hannu Nieminen / NMC/ November 2004
Nokia 7280: Involving the consumers Usability Testing & Target User testing Market & Consumer Understanding Concepting Implementation (Product Program) Marketing Positioning Planning Launch 13 © NOKIA Hannu Nieminen / NMC/ November 2004
Page 1 and 2: User Experience - Designing with an
Page 3 and 4: Designing for user experience 3 ©
Page 5 and 6: Successful product communicates bal
Page 7 and 8: The Holy Duality Brand Design Usabi
Page 9 and 10: Brand Differentiation on Benefits S
Page 11: Consumer is in the center Different
Page 15 and 16: Societal, consumer, technology and
Page 17 and 18: Some future challenges and opportun
Page 19 and 20: Multiradio - also a user experience
Page 21 and 22: Multisensual interfaces Allow more
Page 23 and 24: 23 © NOKIA Hannu Nieminen / NMC/ N
Page 25: Thank You ! 25 © NOKIA NMC_04_ppt_

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