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4 challenging and promising areas – Where’s the user experience beef ? Seamless personal content experience between devices Multisensual interfaces: information close to the five senses Multiradio user experience Context awareness 18 © NOKIA Hannu Nieminen / NMC/ November 2004
Multiradio – also a user experience challenge Cellular Access Hot Spot Access WLAN BT UWB Broadcasting <strong>World</strong>: mass media TV DVB-H/ analog RFID Proximity <strong>World</strong>: local services personal area 19 © NOKIA Hannu Nieminen / NMC/ November 2004
Page 1 and 2: User Experience - Designing with an
Page 3 and 4: Designing for user experience 3 ©
Page 5 and 6: Successful product communicates bal
Page 7 and 8: The Holy Duality Brand Design Usabi
Page 9 and 10: Brand Differentiation on Benefits S
Page 11 and 12: Consumer is in the center Different
Page 13 and 14: Nokia 7280: Involving the consumers
Page 15 and 16: Societal, consumer, technology and
Page 17: Some future challenges and opportun
Page 21 and 22: Multisensual interfaces Allow more
Page 23 and 24: 23 © NOKIA Hannu Nieminen / NMC/ N
Page 25: Thank You ! 25 © NOKIA NMC_04_ppt_

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